Alyssa Gazza’s Post

Last month while strolling around a mall I came across a Dior store that said "One spray and you are dressed in Dior." Perfumes are the cheapest and the most affordable product these luxury fashion bands produce. An averge Dior bag is worth ₹3,00,000 but their perfumes are around ₹15,000 for 50ml. These luxury brands cater to the richest people of the society. The middle and upper middle class try to imitate them and the best way they can do it is by using the same brand as the rich. The best proof is how people go gaga over brands and tags. These brands know that average people can not afford their clothes, shoes and bags but one can afford their perfumes if the person saves enough. This marketing technique by Dior "seems" like it's breaking class struggle and urging middle class people to buy Dior perfumes in order to be 'dressed' in it so that they can boast about using Dior product. A pretty powerful technique I'd say. #dior #marketing #luxury #fashion #branding #luxuryfashionbrand

Catalogues in Luxury Fashion: #Dior x #StoneIsland Near-Perfect Edition It seems to be Christian Dior Couture time on my page😅 Anyway, it’s been a while I got the latest catalogue with upcoming capsule from Dior x Stone Island, and definitely need to write about it. As 📌I wrote both on this collaboration as an example of #CrossPromotion and potential of catalogues in #LuxuryFashion which I believe is not fully utilized (see the article here: https://lnkd.in/dmEVtkUZ), 📌and because my platform 2jour-stylist.com slightly incorporates the concept of cataloging, I would like to share my thoughts on this catalogue. Unlike the usual catalogues Dior makes (as mentioned in the article above), this one is close to perfection. Could it be even more perfect? Well, I am a gap spotter and idea generator, so…😂 Anyway, let’s focus on perfect. This catalogue is good, and here is why: #marketing #customerengagement #loyalty #fashion Moncler #moncler LVMH #lvmh #2JourCatalogue

From its debut on the arms of Lady Diana, Princess of Wales, to captivating the youth of today with its simple yet elegant charm, this $14 million luxury brand has become a wardrobe staple.💰(Statista) Th bag is none other than the iconic LADY DIOR BAG.❤️ The bag then called CHOUCHOU was renamed to LADY DIOR BAG, which meant legendary and classic , leading to increase In leather goods turnover for Dior. Recently it launched a unique collection for the 8th edition “Dior Lady Art project”. 8 being Christian Dior’s lucky number , to echo the significance of the numeric, various artisans were invited from around the globe.🌏 Each artisan narrated a unique story on the iconic classic dior canvas, representing  unique set of aspirations and inspirations. ✨ Now lets look at the impact that the project will bring to brand? 1.Rejuvenated Brand Image: By showcasing the blend of rich heritage and modernity , it will particularly attract young consumers. 2. Trendsetters : With such artistic reinterpretations ,Dior is leading to a trend where luxury brands engage creatively on digital platforms. 3. Increase in sales: With increased visibility and interest towards the latest edition, it will definitely boost sales among the young audience. How do you think will it further impact the brand? P.S. the picture represents hardwork by artisans, infusing life to the blank canvas. #christiandior #luxurygoods #fashionindustry

Dior's Magical Christmas ✨ See this enchanting carousel that steals the spotlight in Saks' festive celebration and is replicated in Dior's presence around the world. 🎄 What makes Dior shine this Christmas? It's their unwavering commitment to consistent communication, meticulous design, and the ability to evoke joy and wonder through the twinkling lights. The P's for Marketing are: - Physical Evidence and Positioning. The physical evidence we're witnessing isn't just a carousel; it's a portal to interaction. And the Positioning is the oportunity to Share this beauty on your feed, let it echo through your posts, talk about it and feel the joy of just watching this beauty. It's not just about decorations; it's a carefully crafted strategy that goes beyond the visual, it's clear that Dior is not just a brand; it's a curator of magical moments. This attention to detail doesn't just celebrate Christmas; it positions Dior in the minds of consumers as a brand that understands the art of creating enchanting atmospheres. ✨ . . #marketanalysis #dior #fashion #fashionblogger #marketingcampaign #christmas

"The New Look series explores the world of Christian Dior, Coco Chanel, and the fashion industry against the backdrop of World War II, and it amazed me," says Lora Nekrasova. Dior devoted his creations to his mother and gained fame by popularizing floral fragrances. The dynamic storytelling in 'The New Look' is truly captivating. In 1947, Dior introduced the New Look style, a fusion of elegance and luxury —this new aesthetic celebrated romantic, delicate, and confident women. It's fascinating to see that our customer preferences research this year has revealed a similar desire, validating the timelessness of Dior's vision. Today, the trend focuses on self-expression with a hint of hedonism and small pleasures, perfectly captured in our perfumes and candles. What do you think about the trend in which the series inspired Lora? How has it changed your business strategies? We'd love to hear your thoughts. #fragrance #smallbusiness #thenewlook

⭐️Dior Does It Again⁉️ Insights from Dior’s Dioriviera Pop-Up Experience⭐️ The Dioriviera pop-up at Il Riccio, Capri, offers a masterclass in how luxury brands craft immersive experiences that resonate deeply with their audience. Here’s how Dior elevates this pop-up beyond just a retail event: 🏝️Curated Atmosphere: By setting the pop-up against Capri’s stunning coastal backdrop, Dior perfectly aligns its Mediterranean-inspired collection with the locale. This creates a synergy where the environment enhances the product, making the experience feel exclusive and culturally connected. 🎨Immersive Design: Dior integrates local elements, such as bamboo decor and toile de Jouy designs, to blur the line between art and nature. This holistic approach turns the space into an extension of the brand, making every detail part of the customer journey. 💎Exclusivity: Offering limited-edition items, like the Lady Dior bags, taps into the luxury customer’s desire for rarity and uniqueness. By creating something that can only be experienced at this pop-up, Dior fuels the allure of exclusivity. 🤵🏻♂️Lifestyle Integration: Dior presents its products not just as fashion, but as part of a luxury lifestyle. From decor to apparel, the pop-up invites customers to envision themselves living the Dior aesthetic, creating a deeper emotional bond with the brand. In essence, Dior turns a simple retail experience into a multi-sensory journey, blending place, product, and storytelling to create something unforgettable. What do you think about this pop-up? Share your insight with us! *The rights for the video is reserved for Christian Dior Couture Grant Dudson AMAR ALNΞMΞR ☀️🚀 Kristoff D’oria di Cirie Luca Albero Silvia Göttel #luxury #lifestyle #luxurybrands #luxurymarketing #branding

💼  Men’s leather goods are having a serious resurgence. They’re all over the best corners of social media and there’s a rising demand for authentic men’s bags. In our opinion, no one made men’s leather goods quite like Dior Homme. Under creative director, Kim Jones, Dior Homme embraced new silhouettes, colors, and patterns. So when we turned our attention to authenticating men’s leather goods, we knew we had to start with the best of the best. 🔒 Buy and sell Dior Homme works of art with 100% financial security when you see the Entrupy guarantee. NOW LIVE! #AI #resellers #marketplaces #machinelearning

The Timeless Lessons of Christian Dior's Visionary Genius In the realm of fashion and beyond, few names resonate as profoundly as Christian Dior. His story isn't just about haute couture; it's a testament to the power of vision, resilience, and innovation. In the aftermath of World War II, when the world was draped in austerity, Dior saw an opportunity for rebirth. His "New Look" in 1947 wasn't just a fashion statement; it was a bold declaration of hope and renewal. With cinched waists and voluminous skirts, he didn't just design clothes; he sculpted an era's identity. But Dior's genius wasn't confined to the drawing board. His business acumen transformed his maison de couture into a global empire, setting a precedent in the luxury goods market. He understood something crucial: true visionaries don't just create; they inspire a movement. Today, as we navigate our paths, Dior's legacy is a beacon. It reminds us that our most significant challenges can become the canvases for our greatest achievements. His journey encourages us to think differently, to see beyond the conventional, and to dare to reimagine our world. As we reflect on Dior's enduring influence, let's ask ourselves: How can we channel our inner creativity to leave a lasting impact in our fields? How can we turn our visions into movements that stand the test of time? Let's discuss below! 👇 #ChristianDior #Innovation #Leadership #Creativity #FashionLegacy

🌟 Vision, Conviction, and Excellence: Lessons from Christian Dior 🌟 An inspiring reminder that passion, vision, and unwavering commitment to excellence can truly shape industries and redefine luxury. This is really great remarkable story of vision, conviction, and excellence. It's a great reminder to focus on the essence of our dreams and be unafraid to challenge the norm. Amidst post-WWII upheaval, Christian Dior's unwavering vision birthed a fashion empire worth $137 billion today. His transformative pitch taught us timeless lessons: ✨ Vision over Numbers: Passionate conviction trumps data. Paint a compelling vision that sparks the imagination. ✨ Embrace the Unconventional: Disrupting the status quo leads to breakthroughs. Don't fear challenging norms. ✨ Pursue Excellence: True luxury lies in meticulous craftsmanship and uncompromising standards. Christian Dior's bold pitch echoes timeless wisdom. When you pitch your dream, remember Dior's legacy. #thoughtleadership #visionarymindset #businessimpact

The Controversy of Dior Bag Pricing 🤔 In recent discussions, the pricing of Dior bags has sparked significant debate. While these iconic pieces are celebrated for their craftsmanship and heritage, it's essential to examine the other side of the coin. Is the high cost truly justified, or are consumers paying a premium for the brand name? 🤷🏻♀️ Criticisms: ❗ Substantial Markup: Beyond production costs, the hefty brand premium makes these bags inaccessible to many, raising questions about fairness. ❗ Exclusivity or Elitism?: Limited quantities and high prices create a barrier, reinforcing social divides and making these items status symbols. ❗ Perceived vs. Real Value: Marketing and endorsements often inflate prices, making consumers pay more for the brand's prestige than the product's actual worth. ❗ Sustainability Concerns: Although Dior and other luxury brands adopt sustainable practices, true sustainability should include fair pricing without excessive markups. 💁🏻♀️ Alternatives: There are high-quality, lower-priced alternatives that offer excellent craftsmanship without the luxury brand premium, providing better value and accessibility. The debate over Dior bag pricing is multifaceted. While the craftsmanship, heritage, and exclusivity of these bags are undeniable, the substantial markups and elitist undertones cannot be ignored. As consumers, it's crucial to critically assess what we're paying for—whether it's the product itself or the brand image it represents. #LuxuryFashion #Dior #BrandPricing #Craftsmanship #Sustainability #Exclusivity #LuxuryGoods #BrandValue #HighFashion #DesignerBags #FashionDebate #LuxuryLifestyle #FashionCritique #EcoFashion #ConsumerAwareness #LuxuryMarket #FashionTrends #HighEndFashion #SustainableLuxury #LuxuryCritique