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Warner Bros. Discovery Inc. has struck a deal with The Walt Disney Company ESPN network to broadcast some College Football Playoff games over five years. Warner Bros.' TNT and other platforms will air two first-round and two quarterfinal matchups, starting in 2026, with ESPN having the option to provide more games. Financial details weren't disclosed. This move adds to Warner Bros.' sports portfolio, which includes March Madness, Major League Baseball (MLB), National Hockey League (NHL), NASCAR, and U.S. Soccer Federation. The company plans to promote the games through related programming and expects the audience to grow. The deal aims to boost viewership on both traditional TV networks and the Max streaming service. Additionally, Warner Bros., Disney, and Fox Corporation. are launching a new online service called #Venu Sports. However, securing top-tier sports rights is competitive and expensive, as seen in Warner Bros.' bid to renew its National Basketball Association (NBA) deal. Follow Amanda Newman to stay up to date with technology. https://lnkd.in/e8Pk45UK