Amárach is thrilled to announce the launch of PRIZM+: a state-of-the-art advertising research initiative with Future Proof Insights - combining neuroscience with behavioural psychology to improve advertising effectiveness: https://lnkd.in/eWbtiCwi
After a few months of hard work, we are delighted to officially launch PRIZM+, our exclusive Advertising Research solution, developed in partnership with the team in Amárach Research. Together with Gerard O'Neill and his team in Amárach Research, we have developed an Ad Testing solution that brings together the best of Neuroscience & Behavioural Research. All advertisements are designed to influence behaviour, the premise of PRIZM+ isn't to just score ads, but we want to provide value and guidance in how they can be optimised towards the underlying brain processes and psychological principles that drive behaviour. Effectiveness is naturally a constant topic in the industry and we believe that through the use of PRIZM+, advertisers and their agencies will now be able to firstly quantify how effective their work is, and secondly understand why it is so effective. If you're interested, or would like to learn more visit 👉 https://lnkd.in/ezuQKVfT FUTURE PROOF INSIGHTS | Consumer Neuro #AdTesting #AdvertisingResearch #ConsumerNeuroscience #EyeTracking #EEG #Neuromarketing #MarketResearch Conor Talty
