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As CMOs and CFOs return from their holidays, what will be their priorities for the rest of 2024? The good news is they are both aligned on the same top priority - revenue growth. But there are significant differences, not least because marketers own responsibility for key, non-financial priorities. This and more from our fascinating research for IAPI - Institute of Advertising Practitioners in Ireland: https://lnkd.in/gYxkXuPy

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Gerard O'Neill

Chairman Amárach Research FMII

1mo

Revenue growth is still no. 1 for both CMOs and CFOs.

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