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Innovation drives us forward. Dive into the digital realm as we reshape Brand . #365CreativeStudio #BrandNewBeginnings #CraftingBrandIdentity #ExploringNewFrontiers #BuildingBrandCommunity #BrandLeadershipLegacy #BrandRenewalJourney #SustainableBrandFuture #BrandInnovationDrive #BrandCustom #BrandGlobalImpact

In a world where 95% of new products fail, doesn't it make you wonder if we're going about innovation and value creation "WRONG?" I am constantly amazed at the onslaught of new stuff that is dangled before prospective buyers - often, items nobody wants or needs. Most of it ends up in the discount resale stores or the landfill - or, worse, dumped somewhere in the ocean. Yet, the marketing engine says you have to produce new goods to keep the engine running. There's a better way, according to Michael Graber, who advocates for "responsible innovation" anchored in "human design principles." If you want your business to be successful in today's discerning times, try getting very intimate into the lives of the people you want to help. Learn their habits, their challenges, their hopes and dreams. THEN, create something that makes their world better. What would happen to your business if you went about innovation like this? Listen in as Michael shares how he learned about the idea of responsible innovation and how conscious capitalism practices fuel it. You will walk away with a whole new way of considering possibility for your company or business - and glimpse ways you can personally make the impact you crave in the world. #responsibleinnovation #consciouscapitalism #valuecreation #humandesign #marketingmatters #humancentreddesign https://lnkd.in/d3EnKpwn

I read Bella Webb’s piece on a particular time in which we were preparing to launch WORLD COLLECTIVE Marketplace. As the article highlights, the journey of working with supply chain + high-end tech suppliers comes with its own challenges. Truth is, there are so many of us working independently on our companies that we often miss the opportunity to collaborate, which could be a tipping point for the industry if we came together. As I always say, to move forward, we must act collectively on a global scale. Here are some key takeaways on how to move forward in sustainability, innovation, and #newmaterials :  💡 Scaling Issues: Hannes Schoenegger from Bananatex® made a crucial point—technology is expensive, and the rules need to change. We encounter this daily in our work.  🤝 Partnerships Matter: Tina Lemke’s emphasis on long-term brand partnerships resonates with our mission. We’re not just about connections; we’re about lasting relationships. You can feel the difference here, right?  🚀 Bureaucracy vs. Innovation: Andre De Castro’s experience with brand bureaucracy slowing down innovation is all too familiar. But it’s also what motivates us to push harder.  🌍 Democratizing it asap: We need to make these innovations accessible, not just for the largest companies. Could crowd-funding more innovators in a bigger pool unlock potential for smaller, more agile businesses? It’s something worth considering. Our goal is clear: to overcome these obstacles and drive meaningful change. But it requires a balanced approach—investing in quality #technology without breaking the bank. Let’s keep pushing forward together. What do you think? How can we better support the innovators in sustainable fashion? Let’s discuss! https://lnkd.in/eakTEDZD

In a world where 95% of new products fail, doesn't it make you wonder if we're going about innovation and value creation "WRONG?" I am constantly amazed at the onslaught of new stuff that is dangled before prospective buyers - often, items nobody wants or needs. Most of it ends up in the discount resale stores or the landfill - or, worse, dumped somewhere in the ocean. Yet, the marketing engine says you have to produce new goods to keep the engine running. There's a better way, according to Michael Graber, who advocates for "responsible innovation" anchored in "human design principles." If you want your business to be successful in today's discerning times, try getting very intimate into the lives of the people you want to help. Learn their habits, their challenges, their hopes and dreams. THEN, create something that makes their world better. What would happen to your business if you went about innovation like this? Listen in as Michael shares how he learned about the idea of responsible innovation and how conscious capitalism practices fuel it. You will walk away with a whole new way of considering possibility for your company or business - and glimpse ways you can personally make the impact you crave in the world. #responsibleinnovation #consciouscapitalism #valuecreation #humandesign #marketingmatters #humancentreddesign https://lnkd.in/d3EnKpwn

To wrap up this week, I'd like to share some thoughts that came up during meetings I had this week: In economically challenging times, why are companies hesitant to launch (real) innovations? Many brands opt for endless line extensions that lack true human-centric value. It's time to shift the focus and make fewer but bolder moves. Innovation should focus on solving real pain points and creating meaningful value. What is your experience in challenging times? Are you involved in similar discussion? #Innovation #BoldMoves #HumanCentric #BusinessGrowth

I’m not one for speculating on future trends but I am one for basing decisions on past behaviours. The suggestions here from the brandformula team are all based on ideas we delivered and requests we received from clients in the second part of last year, with the added context of themes and issues that have already reared their head in 2024. If you need support this year to build your brand, engage your audiences and deliver meaningful experiences internally and externally then we can help. #marketingagency #brandingagency

Keen is attending the Brand Innovators Marketing Innovation Summit! ✈ Greg Dolan and Bradley Keefer will be attending and would love to meet up to discuss how Keen can help support your marketing strategy and help you to make the best data-driven decisions possible to set your team up for success in 2025!   Book a time here: ➡ 📅 https://lnkd.in/exaEz9zZ   #marketingstrategy #datadrivendecisions #marketinganalytics #brandstrategy #CPGmarketing

Unlocking Innovation: Navigating the Insights Dilemma Part 2 Innovation requires more than technological advancements; it needs imagination, relevance, and genuine consumer understanding, often lacking due to outsourcing. Brand managers' detachment from consumers stems from daily tasks, superficial engagement, and undervaluing insights. Real consumer interaction is crucial but challenging, needing a cultural shift in companies to truly understand and value consumer experiences. Please click here to read more - https://lnkd.in/eWVMMVad

Today is a great day for innovation! Here are some thoughts about my journey through the world. Topic: #ReferralMarketing Thanks for checking out this post ... and as always: Get out there, do great things, inspire folks and be kind!

After years of working on innovation projects for global brands, I noticed a recurring challenge: translating the big, strategic opportunity into the right product ideas for executional teams to develop. This led me to rethink my approach. I’ve developed a high-energy, expert-led Innovation Sprint designed to quickly turn ideas into reality. It’s not a magic formula or a rigid process—it’s a way to speed things up and bring those opportunities to life faster. Starting next week, I’ll be pulling back the curtain and sharing real-time insights from an Innovation Sprint I’ve led. You’ll see the ups, the downs, and everything in between, as we navigate the messy but exciting early stages of innovation. Have any questions about how Innovation Sprints work? Drop them in the comments or send me a DM - I’d love to chat. #InnovationSprint #InnovationFrontLine #BehindTheScenes