Amber Wharepapa’s Post

 Welcome to the Revolution Remix! 🎸 Get ready to hit the refresh button on your influencer marketing strategy, because 2024 is dialing up the volume on tech and community. It's a remix of the familiar, with AI taking the stage, and brand communities forming the ultimate mosh pit. Buckle up, because here are the hottest tracks: . . DJ Tech: AI matchmaker: Ditch the guesswork, AI finds your perfect influencer match. Rise of the influencer machines: Robots become brand ambassadors (think friendly, not Terminator). . . Multi-Platform Mashup: From Instagram to YouTube, dominate every stage: It's a multi-platform party, and you're invited! Live shopping takes center stage: Shop in real-time with your favorite creators. . . Partnership Power Ballad: Ditch the one-hit wonders: Build long-term partnerships with influencers. Performance pays the bills: Tie influencer compensation to results. Employee influencers rock the mic: Empower your brand champions. . . Transparency & Authenticity: Be upfront about the green: Show your audience the money. Embrace the diverse crowd: Reflect your audience in your partnerships. Subscription love songs: Offer exclusive content for deeper connections. Short & Sweet Symphony: Bite-sized video anthems: Keep it short, sweet, and engaging. Influencers become brands: They're building their own empires. . . Bonus Encore: Community Chorus: Join the influencer-built mosh pit: Tap into engaged communities for targeted reach.

↪ Do you know? Marketing advice 🌟 👉 How to build better relationship with Influencers and Creators? Here are few tips: 👉TIP 1 From the beginning, choose collaborators who align with your brand values and have a genuine interest in your product or services. 👉TIP 2 Simplify your communications by providing clear instructions, using plain language, and prioritising the creator's wellbeing. 👉 TIP 3 Respect their creative freedom and allow them to create content that they find entertaining while also meeting your goals. ↪ drop your thoughts in comment section. follow me for more valuable content 😊 Let's connect and grow together⭐🤝

What's the difference between an advisor, influencer, creator? Sometimes those roles are used interchangeably, but they are not the same. Getting confused? One thing that usually is the same: those people have their own expertise and share knowledge within it. Here are my quick definitions, what would you add? Creator - a person genuinely creating content on a platform within a specific niche. Influencer - high-profile individual recognized for expertise and thought leadership in specific industry or field (micro-influencers are also a thing) Advisor - someone who provides guidance, consultancy, or mentorship to individuals or organizations. Often brands choose to work with these people and have an agreement of publicly sharing content about the companies services. How they differ? - Focus: Creator: Content creation and engagement with their audience. Influencer: Thought leadership and driving industry-wide conversations. Advisor: Providing expertise and guidance on specific issues or areas. - Recognition: Creator: Self-identified based on their activity. Influencer: Often officially recognized by the platforms or known within their industry. Advisor: Can be a formal role within companies or organizations or an informal title based on their professional activities. - Primary Objective: Creator: Building a personal brand and engaging an audience. Influencer: Leading discussions and influencing opinions. Advisor: Offering advice and consultancy services.

6 ways to format text in a post to increase engagement. Here are 6 influencers that I get inspiration from and common ways they format their text in their content. 1. Dakota Robertson - List numbers (step 1, step 2, step 3) - Adds logical flow 2. Lara Acosta - Arrow emojis list (↳ ↳ ↳) - Draws attention to bullets 3. Daliana Liu - Numbers (10-20%, 1000) - Adds specificity 4. Audrey Chia 🚀 - Emojis 😉 🤓 - Adds personality 5. Luke Matthews - 𝐁𝐨𝐥𝐝 text at end of post - Emphasize a call to action 6. Zain Kahn - First emoji in hook (🚨 BREAKING) - Emphasizes the hook What kind of unique formatting do you do in your content? //----- P.S. Follow Elia Ahadi for more content in A.I./tech and productivity.

when considering the effect of the influencer on the Reach that means need to maximize the size of the target audience included the KOL\KOC , followers and no-followersm, the last are recommended by the platform under forecasting optimal content strategy or creative work , but it is traditional idea of mass communication. while considering the social network structure, the size of network and the density of network can maximize the Reach and the Frequency simultaneously. thereby measurement of the density , p_j, provide one latent variable of the affinity between influencer and followers, with the engagement result return y_j, and the size x_j, one model could be : CPM = y_j = f(x_j, p_j,...), then we can get the parameter beta_x, and beta_p, in order to explain the influencer effort and capability in network. or apply (followers, p)_j to choose the set of influencer investment in communication. Dr Grace Kite Dale W. Harrison but the problem is the bots wondering whether Dr. Augustine Fou have any idea to handle the problem of SNS or not.

Having influence isn't about having the most followers. It's anchoring your reputation on authenticity. We're so consumed by: → Acquiring massive follower counts. → Maximizing engagement rates. → Generating branded content. That we often undermine the credibility of genuine influencer marketing. Here's how to maintain authenticity in your campaigns, So you establish a reservoir of REAL influence: 1. Be Transparent: ↳ Show you've done your homework. ↳ Audiences can detect inauthentic endorsements. ↳ Stand out by being truthful and open. 2. Keep Consistency: ↳ Show genuine passion. ↳ Don't flip between brand values on a whim. ↳ Consistently associate with brands aligning with your belief. 3. Engage Sincerely: ↳ Influence is reciprocal ↳ Consider what value your audience seeks. ↳ Strengthen your influence through meaningful interactions. Remember: The impact of an influencer isn't in the follower count. It's in the authenticity of your persona. P.S. What was your first brand collaboration? (Found this insightful? Repost ♻️)

𝐇𝐨𝐰 𝐝𝐨 𝐈 𝐠𝐞𝐭 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐦𝐢𝐧𝐝𝐬 𝐨𝐟 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐟𝐚𝐬𝐭𝐞𝐫? . (It's a new concept. Disclaimer: Try only if you want faster results) . . Everywhere, Coaches, influencers are teaching about, Creating your : 👉Customer Avatar, 👉Customer Profiling, 👉Ideal Customer Persona etc etc, With their PAINS and DESIRES. Isn't it? Here is something NEW and fresh for you. This concept is called - 𝐓𝐇𝐄 𝐈𝐍𝐕𝐄𝐑𝐒𝐈𝐎𝐍 𝐓𝐄𝐂𝐇𝐍𝐈𝐐𝐔𝐄. ❌Leave behind the concept of - WHAT YOUR CUSTOMER WANTS? ✅Start creating a list of - WHAT YOUR CUSTOMER DOESN'T WANT? (This list would be certainly smaller than the previous one, you made)😍 Based on WHAT YOUR CUSTOMER DOESN'T WANT, 🔰Start creating content, 🔰Start sharing messages, 🔰Start talking this language. You would be blown away with the results you get. PS: What new strategy you have encountered recently?

Influencers + Creators who start online stores: - Profit margins are tiny - White label products aren't unique - Unhappy followers when shipping is slow, items are out of stock, and product quality is sub par - Brand eventually shrivels up and dies Influencers + Creators who start a business creating an online experience for their followers: - Profit margins huge - Little to no overheads - Is fulfilled via the internet - Followers happy with impactful and empowering transformations - Changes and improvements can be made quickly and cost 0 - Brand amplifies and company scales

Influencer Marketing people on LinkedIN, please help! I've recently been interacting with a lot of creators at a micro and nano level, and their biggest struggle/roadblock that stops them for working to the best of their ability is: INFLUENCER MARKETING AGENCIES. Specifically, brand managers and talent managers. With the biggest issues being: 1. Not clearing payments on time 2. Not respecting the creators craft knowledge and expertise. 3. Delay in communication and approvals, that needlessly delays execution. This has also been my own personal experience; I'm looking for POVs from people in the industry, creators, managers and the like. The intent is to use this in a detailed case study video on YouTube, please help by commenting, tagging relevant people and/or sharing.

How do we stay authentic in the digital age—amid AI advancements, shifting trends, and evolving branding advice? We read books on finding our voice, scroll through posts about brand alignment, and listen to influencers tell us to stand out. Now, we face a new challenge: AI guilt and constant judgment. My advice? Give yourself GRACE. Reintroduce yourself on LinkedIn for the fourth time, if needed. Turn one post into an 8-part series to fuel a month’s worth of content. Let ChatGPT spark ideas. But above all—be kind to yourself, and give yourself the grace to grow and evolve. I'm no branding or marketing expert, but one thing I know: we’re all figuring it out, and that's okay.