So don't micromanage an influencer's. I'm personally a big advocate of ensuring influencer or content creator work is authentic. Afterall, you've chosen them because they resonate with your brand, their content fits the tone of voice you want to achieve, or they have a great connection with their audience. If you start nitpicking, line by line, frame by frame, what this expert is trying to do (yes they are an expert), you dull the sparkle of why you chose them and produce content that ultimately screams an over-scripted ad. Ruining the authenticity behind what can make these partnerships truly powerful and authentic.
Micromanaging influencer or content creator work can indeed stifle the very essence of what makes their content impactful – authenticity. They are experts in engaging their audience and embodying your brand's ethos.
This is GOLD
Senior Digital Advisor
6moYes! We literally said this in our presentation to Government Social Network NZ (GSN) yesterday - that we worked with a lot of influencers, but the best content was where they could be entirely themselves. We loved their creativity and their own flavour they brought to our key messages, to reach the "hard to reach" (for us) audiences in which they specialise.