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View profile for Rosa Thurman, graphic

Director | Investments | FDI | Sustainability | International Business Impact | Talent & Immigration | Government Relations

What does it take to attract young professionals to your organization? According to the latest YPAI -survey results by Academic Work, the main attributes are 1. Salary, 2. Flexibility, 3. Company culture. Some very interesting insights include; -         Flexibility rated highest ever -         It is more important to women than men (significant difference) – and the reason often being that it’s easier to combine work and family life -         It is the first time when women have rated salary higher than men. Salary is often there to ‘enable a certain lifestyle’ -         Companies need to put the salary in the job advert, transparency and fairness is important – remember to mention potential for development both also in terms of the salary -         Being a manager no longer interests young professionals as it means being more present at the workplace and ‘dealing with people’. Some questions that arise; -         If work is there to be accommodated to your lifestyle, hobbies and other activities, what does that mean to Finland’s future competitiveness? -         If men are not worried about combining work and family life (there was ONE man who mentioned that in the survey), what does it mean to the gender balance in our work life? -         If working as a manager is no longer attractive (and even less for women), who will lead our companies in the future? And do we actually value and reward the right kind of leadership?   Thank you Laura Christie, Jasmine McBride and the entire Academic Work team for a great event this morning and CONGRATULATIONS to the winners of the most wanted employer award; Google, Supercell, KONE, Fazer, Microsoft, Remedy Entertainment Plc, Apple and many others!

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Rosa Thurman

Director | Investments | FDI | Sustainability | International Business Impact | Talent & Immigration | Government Relations

1mo

Link to the survey

Laura Christie

Leader & Mother of 2 - Managing Director at Academic Work

1mo

Thank you Rosa for coming! And excellent summary of the findings 👌 Would love to hear your network's thoughts on flexibility and attractivness to be a manager (or the lack of it) related topics - please share!

Petra Mikkolainen

Senior Consultant - MEL | IMM | MRV

1mo

Wow, lot's to think about here

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