Amelia Moselane’s Post

Transcript

Your logo is not your brand, and I'm going to prove it to you say this is your logo, but if I were to put my thumb over it, can you tell what brand that is? No. How about this brand? Yep. Do you know this brand? What about this brand? Most definitely. Here's another and another. Now look. No hands. You see. Real brands understand the power of a comprehensive brand identity system. It goes beyond the logo. The color palette you choose evokes emotion. The typography you use communicates personality. The imagery you select tells a story. The words you use have meaning, and it's engraved in our heads to create a lasting impression. Follow for more. Branding tips.