America Saves’ Post

How TikTok’s ban/reinstatement impacts financial advisors... TikTok isn't just for dance challenges anymore—it’s a powerful marketing tool for financial advisors. Or is it? 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴... The recent ban and reinstatement of TikTok had advisors scrambling to adjust their strategies. I think it’s a wake-up call for anyone relying too heavily on one platform (i.e. YouTube , LinkedIn Instagram, etc.) Imagine this... Charlie CFP was using TikTok to educate younger audiences about financial literacy. His short, relatable videos helped him grow his book of business and build trust with potential clients. Instead of capturing leads from his accounts onto his email list, he relied on the platform. And when TikTok was banned, Charlie panicked. Suddenly, his main source of leads disappeared overnight. 𝗗𝗼𝗻’𝘁 𝗽𝘂𝘁 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗲𝗴𝗴𝘀 𝗶𝗻 𝗼𝗻𝗲 𝗯𝗮𝘀𝗸𝗲𝘁. For financial advisors, TikTok isn’t just a social platform—it’s a way to reach younger generations who crave approachable, digestible financial advice. Platforms will change, evolve, (and in some cases) be banned. Build an email list (𝘀𝗲𝗲 "𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗶𝘀" 𝗶𝗻 𝘁𝗵𝗲 📌 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀) to communicate your ideas, because the need for clear, educational, and empathetic advice will not go away! 📌 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: How are you preparing for platform changes like TikTok’s ban? Share your thoughts below! ///// I'm helping to shape the future of financial planning by equipping individuals and teams with simple, effective strategies from decades of experience. 👉🏽 Check out my Featured Section on how to work with me.

YouTube is a vital platform for financial services brands. We've compiled our top tips to increase subscribers on your financial services YouTube channel. Plus our pick of the top financial channels on YouTube 🤩 https://lnkd.in/dmKd8n_w #YouTubeMarketing #FinancialMarketing

Have you heard about "Loud Budgeting"? 📣 Gen Z is shaking up the finance game on TikTok with this innovative approach 💸 Embracing transparency and openness about money, they're destigmatising financial discussions and prioritising savings over non-essentials. Dive deeper into the full article here https://hubs.li/Q02ysvDL0 #GenZ #TikTokTrends #FinancialInsights

For financial advisors, #socialmedia isn’t just a tool—it’s a trust-building machine. Because you can REALLY start to build trust through long-form, high-trust, high-authority #content. And we make that part easy as CAKE too. Starting with this guide: https://bit.ly/4dHBIDU

By now, most of us have heard the phrase “loud budgeting," TikTok's latest financial trend. The idea encourages consumers to take control of their finances and be vocal about making money-conscious decisions, rather than spending money just because they can or without considering their budgets. Loud budgeting can be a great way to stick to your savings goals, set financial boundaries, and even reduce anxiety around money. In this article, I discuss 3 ways you can incorporate loud budgeting into your finances. https://ow.ly/PGLQ50RkqQM How are you practicing loud budgeting? What impact has it had on your finances? #LoudBudgeting #PersonalFinance #Budgeting #MoneyGoals #SavingMoney

Full disclosure: I am not a TikTok user. I do provide financial advice. Is everything you see and read online about everything 100% true? Of course not. Where do you get your financial information and advice from? #FinancialLiteracy #FinancialEducation #Budget2024 https://lnkd.in/gcSARxmq

While TikTok can be a goldmine for trends, it's risky to navigate your financial decisions based on short clips. 📊🚫 When it comes to tax advice, it's best to leave it to the professionals. At Cookie Finance, we provide expert, reliable tax guidance tailored for content creators. Let’s ensure your financial strategy is as solid as your content is viral!

Most financial advisors struggle with video content. They’re playing it too safe. Here’s what happens: - Videos get ignored. - Leads are inconsistent - Hours wasted on content no one watches. Why advisors hold back: - “Compliance won’t allow it” - “I’ll look unprofessional” - “What if I get criticized?” Your clients don’t need another market update. They need clear solutions, like: - How to protect retirement savings and cut taxes - 3 simple ways to handle market uncertainty What actually works: - Share specific client wins (no names needed) - Take a stand on financial topics clients care about - Film weekly, even from your phone - End each video with one clear next step Wealthy clients are searching for answers about their financial future. But generic market updates won’t get their attention. Want my 3 step video framework to create impactful content in under 20 minutes? DM "VIDEO" for the guide.

A recent Forbes report revealed that almost 80% of young adults now get financial advice from social media platforms like TikTok, YouTube, and Instagram. At destream , where we’ve worked at the crossroads of finance and social media since 2018, and I know how complicated this duo can be. I shared my thoughts with GOBankingRates on why TikTok might be the riskiest platform for financial advice. While its short, engaging format is perfect for going viral, it often sacrifices depth and accuracy. Alarmingly, 91% of TikTok videos offering financial advice lack disclaimers, according to the same report. But financial literacy is about more than catchy hacks—it requires thoughtful, nuanced guidance that social media often fails to deliver. Check more in the article:

Fifteen years ago, as a financial advisor, I had a message that resonated deeply with parents: "Raise financially responsible kids by leading by example." I noticed that many parents with young kids were more focused on their children's future than their own financial well-being. But here's the thing—your financial future directly impacts theirs. Your beliefs and behaviors around money set the stage for their financial success. Back then, I realized the power of targeted messaging. I used to say, "If I just do 3 talks, even with only 7 people in the room, I’d still make $5,000." It wasn’t about the size of the audience; it was about the impact of the message. All I needed was a simple one-sheet with a clear topic, a few key bullets, and a concise bio. No need for a lengthy media kit—just a straightforward, compelling message that connected with my audience. The takeaway? Your message doesn’t need to be complex to be powerful. Focus on what resonates with your audience, keep it simple, and watch how it transforms your business. #FinancialProfessionals #FinancialAdvisor #FinancialServices #Finance #WealthAdvisors #FinancialBusinessGrowth #RobynCrane