⭐️ ⭐️ Celebrating Women in Agribusiness: FARIDA EL KASSAS, Public Relations & Sales Manager, MONTRADE GROUP
Farida El Kassas graduated in 2017 with a Bachelor of Business Administration from London, equipping her with a solid foundation in business principles and global market insights. Currently working at Montrade Group as a Public Relations & Sales Manager in Cairo, Egypt and a Managing Partner at Montrade for Food Industry. Prior to her current positions, Farida was the Business Development Manager at MontradeGroup where her main responsibility was finding ways and solutions for developing the business and creating a marketing base in order to attract different types of customers.
Her professional journey began with a role in sales at a procurement company in London, where she developed essential skills in client relations, negotiation, and strategic communication—key competencies that fostered her confidence in navigating fast-paced environments. Shortly after, she joined Amazon Launchpad as a consultant for start-ups, where she gained invaluable expertise in business scaling, innovative thinking, and effective problem-solving. This role allowed her to sharpen her analytical skills and deepen her understanding of market trends and product positioning, enriching her versatility as a business professional.
In 2018, Farida joined her family’s enterprise, Montrade Group, a leading player in the import and export of commodities. With its early 2000s expansion into poultry farming and agriculture, the company reflects Farida’s commitment to fostering growth and innovation across sectors. A driven and passionate learner, she believes that “every day is an opportunity to learn something new,” a principle that fuels her vision of developing the family business further as a lasting legacy.
Montrade Group is a family-owned company established in 1987, aiming to always advance the national economy and economic development. Hence; what started as a company for importing feed ingredients, on to parent-stock breeders, hatcheries, broilers, poultry processing, feed production and a slaughter house, it is now considered one of the leading companies in the poultry industry in Egypt.
They take pride in the heritage and the values that define them. They foster a culture of inclusivity and collaboration, where every member of their team is valued and empowered to contribute their unique talents towards their collective success. Montrade Group consists of a holding company and an expanding family of enterprises, each interconnected to form a seamless cycle in their journey to chicken production and driven by a shared vision of excellence and innovation.
Farida has a Bachelor of Business Administration (BBA) from Hult International Business School and a Dogwood Diploma from the British Colombia Canadian International School. She an active volunteer for charitable and social causes.
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Farida El Kassas
Women in Business Network - WIB
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2moWhat an incredible role with some amazing humans. Commenting for reach!