American Marketing Association’s Post

I am fortunate to get another opportunity to share AI strategies with the local community. This time I will be sharing AI strategies related to the customer journey. Come join me in RI! #marketing #marketingdigital #marketingagency #marketingai

A 23% increase in attendance in the first year of the campaign followed by record-breaking attendance each consecutive year that followed? Talk about GREAT! The Great New York State Fair is one of New York’s largest annual events and has marked the end of the summer for 181 years. It’s the oldest fair in the US—and now one of the largest, with over 1 million visitors every year. In 2016, the fair completed $50 million in redevelopments, including a magnificent new entrance, greater open space and a larger midway. Following this significant investment, Gov. Andrew Cuomo challenged the fair to increase total attendance to 1 million visitors, and turned to Dixon Schwabl + Company to make that goal a reality. It was important to understand more about the people who attend the fair. And just as important, why they do. We distilled what we learned about our audiences and discovered a key insight: Every individual experiences the fair differently and finds their own great time. That guided the creative theme, and the dynamic “Find Your Great” campaign was built to tap into attendees’ individual experiences at the fair. Leaning further into the adventure the fair offers, we played up the thrill of discovery throughout the campaign. Starting in 2016, marketing efforts included digital, social, TV, radio, outdoor and print media, a new podcast series and earned PR initiatives. As the campaign evolved, we found new ways to reach our audience through robust content. Emphasis was placed on representing and increasing diversity and was central to the creative DNA. For the next four years, attendance grew, more visitors came from outer-ring markets and diversity increased. DS+CO and the Great New York State Fair increased attendance 23% just in the first year of the campaign, exceeding the million-visitor goal. To see more of this spectacular campaign and results, click the link in the comments. If you're ready to more deeply understand what drives your audience- then create a campaign that speaks to them- let's talk!

Mount is only attending two STR conferences this year. I know many of us in the industry feel the pressure to show up, believing that appearances and big booths equal success. It’s a playbook I followed last year—investing in booths, tickets, and accommodations just to maintain visibility. But after attending, I realized the ROI was shrinking. The audience was mainly vendors, and the same speakers were repeating the same tired narratives. This year, we shifted our focus to organic social media and retreats, and the results speak for themselves: over 7.2M views, 190k new followers, and continued validation of our product-market fit—without spending a dime to achieve it. Talk about ROI. As we move into Fall, Mount will continue to double down on our Content Army, Stewards, and organic, scalable social media. I’ll still be at a few conferences to share how we’ve achieved these results and, of course, to throw a few fun events here and there. #shorttermrental #marketing

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. But now the big day is fast approaching and registrations are lagging. Panic starts to set in. Click to read how by focusing your efforts, leveraging partnerships, and thinking outside the box, you’ll gain the momentum needed to attract a crowd.

 🔔 PSA: The early bird entry deadline for the Prolific North Marketing Awards is 2nd July.    In case you missed it, these awards are the North’s flagship marketing event, where we shine a spotlight on the most incredible teams, campaigns & leaders from across the industry.    🏆 33 categories   👩⚖️ 20 independent judges  🍾 1 bloody good party Got something or someone you want to celebrate this year?   Save yourself the stress of running around last minute (and some cash) by getting your entry started this week.     👇  Link in comments to browse all the categories (give us a shout if you have any questions) #Marketing #MarketingAwards #ProlificNorth

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. But now the big day is fast approaching and registrations are lagging. Panic starts to set in. Clic to read how by focusing your efforts, leveraging partnerships, and thinking outside the box, you’ll gain the momentum needed to attract a crowd.

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. But now the big day is fast approaching and registrations are lagging. Panic starts to set in. Clic to read how by focusing your efforts, leveraging partnerships, and thinking outside the box, you’ll gain the momentum needed to attract a crowd.

For anyone looking to delve into the world of marketing psychology, this is the event you've been waiting for.💡

🏆 Do you have big plans for this year? Here is an overview of 10 marketing awards worth applying to in 2024: prices, deadlines, and top categories https://buff.ly/3SMixle

1. Event ROI 2. Post event engagement You spent time, money, resources. Now you need results. You need to show ROI, and that means you need to create post show engagement. If you are viewing an event as a single point in time, you're missing the train. Join our live show tomorrow, 10/16, at 1PM EST with our event marketing community as we discuss and break down strategies and ideas.