HSE Director, Baseline Energy Services - Specialized in developing, communicating, implementing, and auditing multiple HSE programs.
Work Hard Play Hard
Baseline’s Summer Events have brought some well-earned fun to each of our regions. From baseball games to pickleball matches and even a zoo outing in the Rockies, our teams are making the most of the season. Here’s to great memories and even greater teamwork!
With the 2024 MLB Draft in the books, let's take a look at how I would approach the process of evaluating and acquiring amateur talent for an organization. It isn't always enough to draft the best talent; you have to draft them with the understanding of how they fit in the organization, the cadence in which they arrive on the 40-man roster, and the logistics of your operations. Watch the video for more! #mlbdraft #mlb #baseball #logistics #operations #driveline #strategy
NexGoal CEO Kevin Dahl on what in business provides a similar thrill to the adrenaline rush of playing sports: "Winning a new client or a big sale. Seeing all of your efforts and training paying off in tangible success. Just like in sports, you win one and move on to the next." Learn what other NHL legends had to say in this recent seminar from the Hockey Players In Business organization:
NexGoal CEO Kevin Dahl on what in business provides a similar thrill to the adrenaline rush of playing sports: "Winning a new client or a big sale. Seeing all of your efforts and training paying off in tangible success. Just like in sports, you win one and move on to the next." Learn what other NHL legends had to say in this recent seminar from the Hockey Players In Business organization:
Let us tell you a little secret! In a game where many factors are beyond our control, there are 3 elements we CAN control; we remind our students of these three elements: Attitude, effort, and preparation. 1.-A positive attitude is crucial in baseball, it influences how a player approaches challenges and handles setbacks 2.-Our players know the importance of putting in the effort because it maximizes their potential and contributes to their team's success. 3. Prioritizing preparation, players are better equipped to handle the challenges and uncertainties of the game, making informed decisions. T21 helps your kids take control of these NON-NEGOTIABLES and unlock their true capabilities. Sign up for our expert baseball lessons! #baseballtime #baseballforlife #baseballfamily #baseballdrills #baseballisback #baseballlifestyle #baseballtraining #baseballplayers #baseballparent #baseballparents
Bryce Young's NFL Struggles: Confidence Crushed by Team Trades Explore the challenges faced by Bryce Young in the NFL, diving deep into his confidence struggles and team dynamics. Unpack the impacts of recent trades and coaching changes on performance while gaining insights from discussions among players. Don't miss this critical analysis of an emerging star's journey! #BryceYoung #NFLAnalysis #TeamDynamics #PlayerPerformance #SportsTalk #ConfidenceIssues #NFLTrades #FootballJourney #CoachingImpact #EmergingStars
In this edition of Business of Baseball presented by CohnReznick LLP, learn how MLB’s new corporate responsibility brand (“MLB Together”) drives home a trusted connection between MLB and its employees, fans, and communities. #MLBTogether
"Daily Did You Know?" The Atlanta Braves in the Major League Baseball (MLB) has been sponsored by RaceTrac since 2014. In 2017, they introduced a campaign called "#BeatTheFreeze" that has been #HugelySuccessful with some calling it the #BestTradition in the #MLB- it's even spawned action figures! #TheCampaign - Between innings at their home games, an #AtlantaBraves fan had the chance to out run "The Freeze" over approx 180m. The fan was given a significant head start, and then The Freeze tried (and usually succeeded) to chase down the fan. It lead to hilarious tumbles, edge of the seat finishes with The Freeze only beaten a handful of times. #UsainBolt has even got involved on social media saying '#TheFreeze was too fast for him'. Its generated massive social media followings, viral clips, as well as major broadcasts highlighting this race live and on repeat (see the 'best of' clip below)! Plus it all started as a small low investment and creative idea (along with using the assets it had 😉)! The secret sauce to this amazing campaign was the asset the Braves had i.e. Nigel Talton, a former high school & college track (athletics for the non-Americans amongst us) sprinter who had run a blistering 10.47s for a 100m. #Talton happened to be on the ground crew team for the Braves and when they discovered Talton's elite background, the campaign was born and the rest is history. Talton retired as #TheFreeze in 2023 after sprinting for 6 yrs and the Braves jokingly put up a job ad for his replacement in March 2024. Definitely one of the best sponsorship campaigns I can recall. Any others out there you can think of? #EpicCampaign #MLB #Sponsorships #FanEngagement
Communications pro, making brands and executives come to life on front pages, web pages, and social media
I’ve never been targeted with a paid ad for The Savannah Bananas. 🍌 I haven’t seen their content sponsored in my Instagram, X, Facebook, or LinkedIn feeds. When I search for baseball equipment for my son or tickets to upcoming MLB games, Savannah Bananas Google Ads and PPC campaigns don’t pop up. 💭 Yet I am dreaming of the day my husband and I can bring our son to a game. This is the power of your brand. This is the might of earned. This is the movement created by social. Only fools forego the long-term impacts of investing in brand, culture, and connection for the temporary boosts of paid media. Don’t ask me. Just check with the Bananas. 🍌 ____ I’m accepting new fractional work and consulting clients! With more than 12 years of experience building the reputation and relevance of brands, I lead a full portfolio of strategic #communications work with curiosity, courage, and creativity. From a Fortune 500 to mid-size ad agencies, I’ve served as trusted counsel to senior leaders, championed brand-boosting #publicrelations campaigns, and built and executed reputation-enhancing corporate storytelling platforms. Let’s chat! https://lnkd.in/gEEZK8Z7
The Savannah Bananas started as a small baseball team in the Coastal Plains League. This weekend, they played in an MLB ballpark for the first time—completely selling out Minute Maid Park in Houston. More on the team's unique strategy and growth » gofos.co/456JBhV (via Joshua Koch/X)
How does winning sound?
Did your team win a championship? APM was there. The latest releases for sports have all the winning vibes: https://bit.ly/42jEhrG Shout out to the Boston Celtics, Florida Panthers, University of Tennessee, Knoxville baseball, and the Coca-Cola 600 winner Christopher Bell (Charlotte Motor Speedway) on their titles!
Unlocking the Mindset of NHL Superstars: Lessons from Hall of Famers Discover the qualities that set the best NHL players apart, as former coach shares insights from working with legends like Marleau, Thornton, and the Sedins. Learn how they handle success and failure, and apply their strategies to achieve greatness. #NHLSuperstars #HallOfFamers #MindsetMatters #SuccessStrategies #LearnFromTheBest #NHLInsights #HockeyLegends #GameChangers #SuccessMindset #AchieveGreatness
