Amperity’s Post

With double-digit growth forecasted through 2026 (EMARKETER), programmatic continues to be a powerful force within the broader digital advertising landscape. Discover key programmatic trends for 2025, and unpack how marketers can navigate both the challenges and opportunities at hand: https://ow.ly/6LWO50UySAc #2025Trends #ProgrammaticTrends #ProgrammaticAdvertising

2024 was a pivotal year for ad measurement. With third-party cookies facing uncertainty, marketers are turning to data-driven strategies like incrementality testing and media mix modeling (MMM). While these methods provide more robust insights, they come with challenges, including high costs and reliance on large datasets. As we head into 2025, programmatic advertisers must stay ahead of these trends. Learn more about the future of ad attribution and emerging metrics that are shaping the industry. https://bit.ly/3ZU5UXs

Is the Digital Competition Bill’s oversimplification of the digital advertising ecosystem under the umbrella term ‘advertising services’ a concern for adtech? We believe the conflation of distinct players and ad solution providers is an overly broad categorisation. Adtech is complex and such oversimplification may stymie new entrants as well as small budget advertisers. We analyse this question in the latest instalment of ThePrint-Koan series on tech policy. For a deeper understanding, read on. https://lnkd.in/gRZE75fn #DigitalCompetitionBill #TechPolicy #PublicPolicy #TechLaws #InformationTechnologyLaws #DigitalAdvertising #Antitrust #DigitalAds #AdEconomy #AdvertisingServices #Advertisers #Publishers #Adtech

Are you ready to take control of your advertising operations? Our latest blog explores the significant impact of white-label SSPs in enhancing programmatic advertising. Dive deeper into the benefits that offer a white-label model and learn how you can leverage these products to drive your business success: https://lnkd.in/dewje7QM #adtech #programmatic #digitalmarketing #BidsCube

With significant ad spend still disappearing into the 'unknown delta', it's time to ask: Who benefits from keeping the programmatic advertising ecosystem murky? In the complex labyrinth of advertising, transparency frequently takes a backseat. Recent news stories have shown that even well-known brands and agencies can support questionable ad networks without meaning to. This has to do with tracking and spending every dollar, not just where the ads end up. Why does this opacity persist in an era when clear ethical standards are expected? Not only is there an intricate web of programmatic advertising, but there are also entrenched interests that resist change. We need to push for a change in direction toward more clarity. Transparency should not be an added bonus; it should be at the very core of all of our operations. Only then can we build trust and meaningful innovation in advertising. Now let's talk about how we can encourage a more transparent AdTech environment. Image: Maciej Zawadzinski

"We're at a pivotal moment in programmatic advertising." Chief Strategy Officer, Scott Ensign, was recently featured in The Current where he discusses his thoughts on hitting the reset button and finding the collective win in programmatic advertising through fostering open dialogue, creating quality incentives, and elevating user experiences. Read the full article to see how we can shape a better future in this space, together. https://lnkd.in/g9W7-Mj7

🌟 Exciting News from Nexx360! 🌟 We're proud to share that our insights on traffic shaping in digital advertising have been featured in Marketing Performance World. In the article, we discuss innovative strategies for publishers to effectively manage their bidstream. 🚀 At Nexx360, we're committed to empowering publishers through advanced server-side solutions. Our technology not only streamlines the ad bidding process but also enhances ad delivery efficiency. By reducing latency and improving ad load times, our server-side platform ensures that publishers can maximize their ad revenue without compromising user experience. This strategic approach to traffic shaping allows for a more targeted and effective advertising strategy, minimizing waste and maximizing results. Read the full article 👉 https://lnkd.in/eU-axn9U #AdTech #ServerSide #MarketingPerformance

🌐 Understand the advertising ecosystem and leverage it for your site's benefit: Personally, I'm intrigued by ad dynamics. How do you optimize your site in the advertising landscape? Share your strategies! 💡 #AdvertisingEcosystem #SiteOptimization

As 2024 comes to a close, we at Klever are reflecting on the incredible milestones we've achieved as a team and the exciting shifts happening across the programmatic advertising industry. It’s been a year filled with growth, innovation, and transformation. 🚀 In 2024, we’ve witnessed the industry continue to evolve at a rapid pace—driven by advances in AI, automation, and real-time bidding. We've seen programmatic advertising become even more precise, efficient, and effective at delivering targeted messages across multiple channels. From the rise of CTV and DOOH to the continued growth of first-party data, 2024 has truly been a year of technological breakthroughs and deeper consumer insights. This year has also marked a move towards more transparent and data-driven ad strategies, where privacy and consumer trust have become central to success. As we look ahead to 2025, we’re excited to continue pushing the boundaries of innovation, exploring new formats, and driving smarter, more personalized programmatic strategies for our clients. Here's to another year of transformation in programmatic advertising—and to continued growth and success in 2025! 🥂