Ever wanted to dive into the video ad distribution of CTV? With a booming CTV market, advertisers are looking forward to learning more about the advantages and difficulties of CTV advertising and understanding the best practices for distributing video ads through CTV. Whether you're a seasoned advertiser or just starting, here's an in-depth look at the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign
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As the CTV market skyrockets, advertisers are keen to uncover the benefits and hurdles of CTV advertising and master the art of video ad distribution on this platform. Whether you're a veteran advertiser or a newbie, delve into this comprehensive guide on the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign
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Are you increasing your investment in CTV advertising in 2024? If so, you're not alone. Addressable video is quickly rising in importance as linear 📺 and traditional digital channel budgets make way for the dominance of CTV. With advertisers ramping up investments in CTV this year, it's clear that the era of traditional linear advertising is undergoing a seismic shift. Our 2024 State of Programmatic report found that where CTV budgets are being increased, 43% of advertisers are pulling from Linear TV budgets. For more programmatic advertising insights download our State of Programmatic Report ➡ https://lnkd.in/erTbFuJc #programmatic #programmaticadvertising #ctv #ctvadvertising #marketinginsights
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📺 3 Trends Shaping CTV Advertising in 2024 CTV advertising offers incredible reach and engagement. It is expected to grow to more than $30 billion this year. But what's next for this rapidly changing space? Swipe through to see the 3 key trends that will transform CTV advertising in 2024 ➡️ #CTV #ctvadvertising #videoadvertising #programmaticadvertising
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How to calculate the optimal frequency for CTV ads? 🎯📺 Thomas Spilker, Senior Director, Client Success at Simulmedia dives into why finding that optimal frequency matters and how CTV's flexibility allows advertisers to test, learn, and adjust their strategy. More about Best Practices with CTV metrics in our YouTube channel 🎥 https://hubs.ly/Q02RQmsv0
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Is creative one of your biggest barriers to adding CTV to your Q4 or 2025 mix?.. here’s what you can expect to learn during our upcoming webinar: 1. Best practices and timelines for creative CTV ads that work 2. How cost effective CTV is and how it fits into your media mix 3. Real-life results from a brand who added CTV to their strategy
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Unlock new opportunities & maximize reach with CTV. ~94% of US households were reachable through programmatic CTV advertising in 2022. ▶️ https://buff.ly/3qrgmIa #ctvadvertising #ctvtrends #ctvads #ctvadvertisingtrends
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Business Development Manager @ GeoEdge | Streaming/CTV, Video, Audio, In-App & Web Ad Quality
In case you missed VideoWeek's CTV Advertising Guide 2025 going live a couple of weeks back, check out what our CBO Tobias Silber has to say about the future of programmatic CTV and viewer safety: https://lnkd.in/e9MCwwyM The TV screen is the holy grail for premium content and high-impact advertising, and viewers deserve safe and high quality ad experiences as the shift from linear to CTV continues and programmatic CTV scales. With SafeStream, GeoEdge is at the vanguard of shielding CTV viewers from dangerous (deepfakes, malware), inappropriate (explicit, violent), and disruptive (too loud, mismatched language) ads. CTV is evolving rapidly and new formats (and threat vectors) are entering the space constantly, making the mission to keep viewers safe and improve ad quality for all increasingly important as new innovation takes hold. #CTV #AdTech #Streaming #Programmatic #DigitalAdvertising
Building Viewer Safety Into CTV Advertising As CTV publishers open up to non-guaranteed programmatic sales, they need to be mindful of the risk of running dangerous and unsafe ads, says Tobias Silber, CBO at GeoEdge. Viewers expect high quality experience in CTV, but if publishers and platforms aren’t careful, they risk running dangerous or misleading ads alongside their own premium content. In this piece featured in VideoWeek’s CTV Advertising Guide Europe 2025, Silber lays out how this threat to publishers is evolving, and discusses the risks which sell-side players need to be aware of. Download the guide to read the full feature: https://lnkd.in/ea39DjvT
CTV Advertising Guide Europe 2025
videoweek.hubspotpagebuilder.com
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📺 According to EMARKETER, CTV ad spending reached $24 billion in 2023 and is predicted to grow to $40 billion by 2027 — but what exactly is fueling this growth? Read our latest blog to learn the answers, and find out our solutions for some of CTV advertising's most common pitfalls: https://hubs.ly/Q02SfqhR0 #CTVAdvertising #DigitalAds #ConsumerInsights
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I support CEOs, CMOs, CFOs, and Chief Revenue Officers with their challenges in business growth and scale, specifically: remove marketing inefficiencies, improve ROAS, and help to growth their businesses with efficiency.
#CTVadeffectiveness #fullfunnelimpact What do you use as benchmarks for CTV ad results? What has more impact – using the channel or measuring the effect? I’m betting you said analyzing the benchmarks. Dive into this article, download the report and share your thoughts on: - Increased brand lift - Down-funnel results - What is measurable and actionable – conversion with performance outcomes https://lnkd.in/gearqpcV
The Essential Benchmarks for Measuring CTV Ad Effectiveness
adweek.com
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These stats will help you understand the importance of CTV advertising for your business. For more info, Check this out! https://lnkd.in/dA9hgpgU Now, if you want to run CTV Ads, Visit https://lnkd.in/dZfcfhK9 #ctvads #ctvadvertising #frescodata #tvads #tvadvertising
