amp sound branding’s Post

As we kick off 2025, we’re taking a moment to honor the evolution of sonic branding and the integral role sound plays in shaping unforgettable memories and experiences. From the pioneering jingles of General Mills in the 1920s, The Coca-Cola Company’s jingles in the 1970s to Intel Corporation’s unforgettable sonic logo in the 1990s, and today’s leaders like T-Mobile, and Mastercard. Each era has shown how sound creates emotional connections and builds trust.  Check out where it all started, where we are today, and how amp is shaping the future with powerful, resonant sound strategies. Original thought leadership written by our Director, Research & Insights, Bjorn Thorleifsson. Link in comments for the article. We’re proud to help brands go beyond noise to truly resonate. Curious about what makes the best brands stand out sonically? Dive into our Best Audio Brands Report and discover who’s leading the charge: https://lnkd.in/gMjAdGDR Let’s make 2025 the year your brand finds its voice. 🚀

Michele Arnese

Founder and CEO at amp. One of the world's top voices in Sonic Branding, Author and Lecturer.

2mo

I love this new year kick off, looking back to look forward!

Ibrahim A. Bamehriz

Brand Visionary حالم |📍ICD, Jeddah Brand Strategy & Communication Advisor

2mo

As a firm believer in the transformative power of sound, I truly admire how it can evoke deep emotions and create lasting connections. Your work is a testament to how impactful and immersive sound branding can be. Excited to see more of your inspiring projects in 2025!

See more comments

To view or add a comment, sign in

Explore topics