Amr Elrawi’s Post

🚀 Exploring Individualized Packaging Opportunities at UEFA Euro 2024 ⚽️ During a recent visit to both discount and premium supermarkets, I noticed very little football-themed packaging. With the UEFA Euro Cup 2024 in full swing here in Germany, this absence stood out to me as a unique opportunity for brands. 🛒 Observations: In the video I captured, the snack and gummy aisles showcased minimal football-related packaging. This was unexpected given the significant cultural and commercial impact of the tournament. 🏅 The Significance: Consumer Engagement: Event-specific packaging can enhance product visibility and create excitement. Memorability: Limited edition designs often become cherished collector's items, encouraging repeat purchases. Brand Loyalty: Aligning with major events can deepen the emotional connection between a brand and its consumers. 💡❗Insights: This is further proof that brands are losing themselves too much in short-termism and efficiency instead of underpinning their actual purpose by creating real added value for consumers. Not capturing emotional experiences through the packaging and thus accompanying the consumer home until the final consumption (the experience) is a lost opportunity that ultimately accelerates the erosion of the brand. Watch the video I recorded during my supermarket visits. Feel free to share your thoughts and your observations. Did you spot any football-themed packaging? Your insights and experiences are greatly valued! #UEFAEuro2024 #PackagingInnovation #Branding #ConsumerEngagement #MarketingStrategy #EventMarketing #Sustainability

Which sponsor is the champion of #Euro2024? When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀 As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers: 🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships 🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors 🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir ⚽️ Lidl succeeds in attracting families with its popular football-related items With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games? Discover more: https://lnkd.in/gn7YdZAz #SeedtagInsights #ContextualAdvertising #AdTech

🏆Inter Milano's 20th Championship: A Testament to Teamwork - Te l'ho promesso da bambino🏆 This Monday marked a significant milestone as Inter Milano clinched its 20th Championship title. It's moments like these that underscore the power of teamwork. The unity and coordination on display are what make Inter not just a team, but a community. Fans of Inter have seen how success on the field is magnified by collective spirit and shared goals. This latest victory is not just about the win; it’s about how it was achieved together. Reflecting on the 20th championship, it’s clear that strong team dynamics are a core part of Inter's identity, both as a sports team and a brand. This approach has not only led to trophies but has also built a strong, globally recognized brand. Let’s use this #FridayThoughts moment to discuss the impact of solid teamwork in achieving sustained success, both in sports and beyond. #InterMilano #Championship #SportsBusiness #Teamwork #SportBranding #Football

Which sponsor is the champion of #Euro2024? When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀 As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers: 🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships 🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors 🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir ⚽️ Lidl succeeds in attracting families with its popular football-related items With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games? Discover more: https://lnkd.in/gYhAA-Kg #SeedtagInsights #ContextualAdvertising #AdTech

Manchester City, Newcastle United, West Ham United, FC Barcelona, SL Benfica, Real Madrid CF and AC Milan are among the European football clubs confirmed to exhibit at Brand Licensing Europe (BLE) this year, which runs 24-26 September at ExCeL, London. Brand Licensing Europe is Europe’s leading event for licensing and brand extension – it's the place where football clubs meet retailers and manufacturers to sign deals and kick-off the next generation of club branded products that fans will love and, with more and more clubs recognising the value of brand licensing programmes, it’s becoming an increasingly important fixture. At BLE this September, all eyes will be on creating product around next year’s UEFA Champions League, as well as looking ahead to the FIFA Men’s and Women’s World Cups in 2026 and 2027. Already confirmed to take part in BLE’s Sports Zone are: AC Milan Chelsea Football Club FC Barcelona FC https://lnkd.in/eqanNV_s #BrandLicensingEurope #PartnerNews

Have you yet found your way to our Case Studies section at SGI Europe? Here we feature interesting brands, companies and retailers that all have one thing in common: they have all made an impressive business journey in the international sports industry. This week, we feature the French retailer and manufacturer Decathlon International 🏬 No other sports retailer has expanded as fast as Decathlon. In 2017, with entries in Austria, Switzerland and Israel, the total number of Decathlon stores grew to 1,228 warehouses. Six years later 521 more were opened all around the world with a total of 1,749 Decathlon warehouses. 💰 With a turnover of €15.6 billion in the 2023 financial year, a presence in 57 countries and 1,749 stores worldwide, Decathlon is now the largest sports retailer in the world. ⚽️ Smart sponsorship deals have also helped to improve Decathlon’s credibility in the sport. Decathlon has already become the official match ball supplier for the UEFA Europa League and the UEFA Conference League. Now rumours say Decathlon will sign Antoin Griezman. All these measures are creating an image transfer and are shaking up the decades-long dominance of major sports brands such as #Nike, #Adidas and #Puma in professional sports. Click below to read Dr. Regina Henkel´s story.

There's an undeniable energy in the air at the legendary Estadio Santiago Bernabéu- a passion and excitement that electrifies the atmosphere. The intensity and fandemonium of fútbol in Europe are simply unparalleled. Drawing parallels between the energy on the pitch and the world of business, fútbol teaches the value of working together as a team, relentlessly pursuing a common goal, and giving the fans what they want. The same principles can be applied to succeed in any business endeavor. Just like in fútbol, individuals need to work in harmony in the business world, leveraging their unique skills and talents to achieve collective success. It's not about individual glory but rather the combined efforts that lead to victory. In Estadio Santiago Bernabéu, players understand the importance of giving their all, not just for themselves but for the passionate fans who support them. Similarly, in business, customer satisfaction is paramount. By truly understanding our customers' desires and aspirations, we can deliver products and services that exceed their expectations. Let's harness our collective talents and passion to give our customers what they desire. Just like the energy in a soccer stadium ignites the fire within us, driving us towards success, both on and off the pitch. #Fútbol #Teamwork #Business #Passion

🌍⚽️ The global appeal of UEFA Euro 2024 is undeniable, drawing in millions of viewers and a diverse array of sponsors from around the world. This year’s tournament features official global sponsors such as Adidas, Lidl, and Engelbert Strauss from host country Germany, along with brands from China, Qatar, Austria, France, the Netherlands, and the United States. 💰 UEFA Euro 2020, held in 2021 due to the pandemic, generated a staggering €1.88 billion in revenue. Remarkably, commercial rights, including UEFA’s sponsorship program, contributed €520 million, with nearly 90% of the total revenue coming from commercial and media rights. 🔍 But how well do consumers recognize these sponsoring brands? According to a survey by TGM Research, Adidas, Nike, and Coca-Cola were the top brands mentioned when over 10,000 people were asked about Euro 2024. Interestingly, Nike, Mercedes, and BMW, which are not official sponsors, also made the list due to their global recognition and association with Germany. 🍺 Other notable mentions include long-time UEFA partners like Heineken, an official sponsor of the UEFA Champions League, and Visa, a sponsor of UEFA’s women’s competitions and a long-time FIFA partner. At Staar Sports we understand the incredible value of these sponsorships and the impact they have on brand visibility and consumer recognition. As the excitement for UEFA Euro 2024 builds, we’re here to help brands navigate the complex world of sports marketing and maximize their reach. #UEFA #Euro2024 #SportsMarketing #BrandVisibility #GlobalSponsorships

China Becomes the Largest Sponsor for Euro Cup 2024! 🚀 Euro Cup 2024 has 13 top-tier sponsors, with 5 from China. Hisense, the first Chinese sponsor in 2016, saw a 17% growth in brand awareness from 2016 to 2023. Chinese companies are now focusing on product and technology sponsorships. Hisense leads this year, providing exclusive display technology for the VAR system—a first in Euro Cup history. Chinese brands, honed in a hyper-competitive market, are expanding globally. So, what does this mean for your brand? Are you ready to understand and compete with these emerging giants? Read more on these brands here: https://lnkd.in/g6fJubeU 📩 DM us to find out how your brand fits into this space or email us at info@chinaskinny.com. #EuroCup2024 #Sponsorship #ChineseBrands #MarketingInnovation #BrandGrowth #TechSponsorship #GlobalTrends  #ChinaSkinny #Chinainsights  #Chinatrends

"If you want to go fast, go alone. If you want to go far, go together." – As Stijn Vermoere, Commercial Director from Club Brugge said, I couldn't agree more. This quote perfectly reflects the core values we live by at Shikenso: -collaboration -shared vision -and the drive to achieve extraordinary things together. We are beyond excited to partner with one of Belgium's most iconic football clubs, Club Brugge. Not only are we proud to support them in their national competitions, but this season, we’ll also be joining them on their UEFA Champions League journey! What makes this partnership truly special is our shared passion for innovation. Club Brugge, an icon in European football, also leads the way as a pioneer in technology and sports innovation, making them the perfect partner for us. Together, we’re leveraging cutting-edge AI solutions to elevate sponsorships to a new level, providing real-time, data-driven insights that will drive value for the club and its partners. This is just the beginning, and we’re ready to go far—together. Read More: 👉 https://lnkd.in/e6t5GFZ9 #SponsorshipSuccess #MeasurableFact #ClubBrugge #UEFAChampionsLeague #SportsTech