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NEW: ''In 1985, the first Super Mario console game was launched by Nintendo. The same year, Mohammed bin Salman was born into the royal family of Saudi Arabia. Since then, the Mario franchise has grossed 55B USD in global revenues, whilst the Saudi crown prince—commonly referred to as MbS—has risen to become de facto leader of his country. A self-proclaimed gamer, the young MbS may have been a Mario fan. And maybe, it is no coincidence that in 2022, the Public Investment Fund (PIF) —the Kingdom’s sovereign wealth fund—acquired a 5% stake in Japan’s Nintendo, which it in 2023 increased to 8%. During the Covid-19 pandemic, in 2020, PIF spent more than 1B USD acquiring a 2% stake in Reliance Industries, a conglomerate that owns one of India’s most powerful esports businesses. Following a state visit by President Xi Jinping to Riyadh in 2022, PIF then spent 265M USD on buying a share of Chinese esports company VSPO. Notably, of the 3B gamers worldwide, 1.6B are in the Asia-Pacific region. And Saudi Arabia’s spending doesn’t stop there. The Kingdom is funding, and this summer will host, a new Esports World Cup. League of Legends, one of the most lucrative games on the planet, will be among the platforms that will be part of the tournament. Eventually, this new event and many others will be staged at Qiddiya, a new infrastructural development that will become the world’s biggest sport and entertainment city. Inside it, there will be an esports and gaming zone, including an arena that will hold 73,000 people.'' Professor Simon Chadwick for Amwaj.media #saudiarabia #mbs #gaming #esports

Why Saudi Arabia is betting on esports

Why Saudi Arabia is betting on esports

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