A great, fantastic read from our friends at Cuseum reporting out from the MGI 2023 Benchmarking report on Associations and how they continue to adapt and grow! A couple of points that stood out: ⭐ A strong and well-articulated value proposition can be a potent tool for attracting new members and retaining existing ones, whereas underestimating or failing to communicate this value can hinder growth opportunities. 🧡 ...while new member onboarding is the spark, deep-rooted engagement, enriched by consistent value delivery and innovation, is the flame that fuels member renewals, satisfaction, and ultimately loyalty.
