Analytic Partners’ Post

Preparing for IWD.......With International Women’s Day around the corner, join us to learn how your retail business can create authentic impact for women. We're excited to invite you to our upcoming webinar on Thursday, 15 February, where we'll delve into the imperative for retail businesses to move beyond talk and embrace evidence-based action. Webinar Highlights Date & Time: Thursday, 15 February, 11.00am-11.30am Focus: Shifting from talk-fests to evidence-based action in retail. Topics: Stakeholder inclusion, long & short-term strategies, and inspiring case studies. Why Attend? Actionable Insights: Gain practical takeaways for immediate implementation. Real Case Studies: Learn from successful examples and inspiring stories. Brand Impact: Position your brand as a force for positive change. Network: Connect with like-minded individuals in the retail space.    To register your attendance go to: https://lnkd.in/gkBGXsaR  

Don't diminish, distinguish. In a nutshell, that's my personal reflection from a great Women In Research (WIRe) panel discussion moderated by Kristin Luck with Pravin Shekar, Nikki Lavoie, and Seyi Adeoye on branding. One of the topics was the importance of developing your personal brand as somewhat separate from the particular role you occupy in an organization. We are all so much more than our job descriptions. And so many job descriptions are generic. So don't diminish yourself by fitting into a job description box, distinguish yourself. Showcase your unique skills, experiences that set you apart. If a job ends, you take your brand with you. Today, we're all in the business of product development and marketing, and we are the product. #personalbrand #unmissable #womeninresearch

Women are driving significant change in the c*nnabis industry, and Forbes dives deep into this transformative phenomenon. Through their growing buying power, women are reshaping consumer trends and demanding inclusivity in marketing strategies. Read the full article: https://bit.ly/3xaMwup 🔗

🌍💼👩🎓 Happy International Women's Day 🛍️🏆💪 On this special day, I want to take a minute to celebrate all the women out there! This day isn't just a global celebration of women's achievements; it's a powerful reminder of the strength, creativity, and resilience women bring to every business. - Also, as a retail expert, I especially want to pay tribute to the incredible strides women have made in the retail sector. The ever-evolving retail industry has been shaped by the effective contributions of women. - From innovative product launches to groundbreaking marketing strategies and leading sustainable practices, women have not only led with vision but have also been instrumental in redefining the retail landscape. - Let's celebrate the pioneers who opened doors, the leaders who inspire change, and every woman who steps into this dynamic industry. Their accomplishments not only improve the world of retail but also pave the way for future generations of women to dream bigger and aim higher. - Let's all shine a spotlight on the achievements of women in retail. Tag a woman you want to celebrate in retail below! 🌸 - #InternationalWomensDay #WomenInRetail #Empowerment #Leadership #Innovation #RetailRevolution #retail #retailnews #retailindustry #consumertrends BrandBomb PR International Retail Group, LLC

With International Women’s Day around the corner, join our upcoming webinar on Thursday, 15 February, to learn how your retail business can create authentic impact for women. Here, we'll delve into the imperative for retail businesses to move beyond talk and embrace evidence-based action. Webinar Highlights Date & Time: Thursday, 15 February, 11.00am-11.30am Focus: Shifting from talk-fests to evidence-based action in retail. Topics: Stakeholder inclusion, long & short-term strategies, and inspiring case studies. Why Attend? Actionable Insights: Gain practical takeaways for immediate implementation. Real Case Studies: Learn from successful examples and inspiring stories. Brand Impact: Position your brand as a force for positive change. Network: Connect with like-minded individuals in the retail space. Panel Rosanna Iacono, CEO and Co-Founder, The Growth Activists Justine O'Byrne, ESG Manager and Supplier Liaison, Camilla Michele Molnar, Co-Founder & Executive Chair, Cancer Chicks Jeremy Meltzer, CEO & Founder, i=change Reserve your spot here: https://lnkd.in/gnUpj5Am #iwd2024 #iwd #internationalwomensday

Representation alone is not enough to make your campaigns and messages stick. Your brand must evolve to effectively engage modern American #Women around the themes and issues that matter to them most. Discover Women consumers’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with our 2024 Research Essentials, now including trended data. This powerful study explores three key areas of our consumer fundamentals research: identity, cultural context, and Group Traits to help your brand authentically connect with Women. Read below for key insights and download the sample study to learn more. #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

In the ever-evolving landscape of consumer behavior, it's crucial to grasp the multifaceted factors that influence choices. Here is how the influence of women as key decision-makers shapes consumer behavior and drives businesses to adapt for lasting success: Embrace the Power of #GenderInsights: Tailoring products and marketing to women's preferences opens doors to limitless opportunities. #SocioEconomic Significance: Discover how your business can align its offerings and messaging with diverse economic backgrounds for maximum impact. #EnvironmentalImpact: Uncover the significance of the environmental context and its influence on consumer choices. How businesses adapt to local, regional, and global contexts can shape their relevance and competitiveness. By understanding and harnessing these intricacies, you can craft strategies that resonate, connect, and drive success. #ConsumerInsights #MarketSuccess #EmpowerYourBusiness #TheSilverLining #DiscoverDisruptGrow #MarketResearch #WomenConsumer #ConsumerBehaviour #MENA

Introducing Forbes and Know Your Value's third annual 50 Over 50: Asia list. The women of this year's list hail from 14 countries and territories and more than two dozen sectors of work. They're exerting their influence on fashion, pharma, finance and beyond—and they're doing so at 54, 68 and even 112. SEE LIST: https://lnkd.in/gsGgEsX9 #ForbesOver50, Mika Brzezinski

This great study by Fancy, LLC show that most women want brands to go further. Take action, make change and be LED by women. It's NOT fancy to ignore this advice. Women buy it all. Hopefully Adweek is talking about this. Excerpts below. Boundary Pushers (33% of respondents) believe in the power of brands to create social and cultural change. These women want society to be more honest about women’s bodies, even if it makes people uncomfortable to talk about it. They do not believe some topics are too personal for brands to discuss. ... Not only do they like to see brands discussing sensitive topics, but they also say brands carry responsibility for doing so.  Their core motivation is revolution. These women buy into brands that are changemakers, and you’re more likely to build brand equity with them when you do your part to create an equitable world for women. They expect brands to show up and show their cards. Female Favorers (29% of respondents) prioritize women in their lives and buying choices.  They prefer to support brands led by women and believe brands need to be led by women to truly understand women. These women say brands think “pink it and shrink” is sufficient to market to women, and they disagree.   Their core motivation is empowerment. They’re more likely to invest in brands that uplift women’s voices and take actions to reflect women’s desires and lived experiences in their marketing and advertising. read more: https://lnkd.in/gDYWweRg

Shout out to women in business - we still have seats at Brand YOU!! Join us for a fascinating conversation with Denise Bryant, VP of Marketing/Community outreach for First Bank Chicago and First Bank Highland Park, and Arden Edelcup, Transworld Business Advisors and formerly of Ross Cosmetics & Boutique.   In today's competitive business landscape, branding yourself is both a strategic necessity and a powerful assertion of identity especially for women in business. The concept of 'Brand You' encapsulates the art of crafting a unique and compelling personal brand that resonates with your professional aspirations and personal values. For women in business, this means more than just promoting skills and accomplishments—it involves cultivating a distinct voice, fostering authenticity, and championing diversity. A strong personal brand not only enhances credibility but also fosters trust and loyalty among clients and partners. It serves as a beacon of empowerment, inspiring others to embrace their strengths and break through barriers. By leveraging storytelling, social media, and networking opportunities, women can amplify their influence and carve out a meaningful presence in their respective industries. Ultimately, 'Brand You' empowers women in business to assert their expertise, embrace their individuality, and lead with purpose in an ever-evolving marketplace. Find out how Denise and Arden have accomplished this when they share their stories and background at our next #VOICE! workshop. Register here: https://lnkd.in/guAJkfsW