Analytic Partners’ Post

Learn about how to innovate differently to drive growth, in a connected way by putting meaningful difference at the heart of your strategy.

This! 👇 Very cool piece we've released into the wild today about how innovation thinking feeds into growth and effectiveness across a brand's touchpoints - be that advertising creative, customer experience, anything. We have deep, robust data around the effectiveness of our model of meaningful difference and how it drives commercial success. This guide gives you the confidence and evidence of how to put meaningful difference front and centre of your brand growth and future. #innovation #cx #growth #brand

Just read a fascinating interview with Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer. 👩🏽🏫In the interview, he emphasizes the need to shift from a "testing" mindset to a "learning" mindset in order to improve decision-making processes with consumer insights. 🌎 He also stresses the importance of using global skills collectively to add value to local markets and developing new skills such as being intentional, brave, and making it simple. 🔝Co-creation with innovative and agile entities is a must for large enterprises. 🌟His conclusion is that, as markets become more competitive, there is an increasing appetite for consumer insights to step up more. What are your thoughts on reimagining consumer insights? Check out the interview by Strategy& here: https://lnkd.in/d8c8dhnU

Successful innovation is about so much more than just creating good products and experiences (although this can be hard enough on its own!). Understanding how to innovate in a connected way - from strong brand foundations through to your creative and point of sale is what sets the most innovative brands apart! Check out our latest innovation guide which looks at how some of the world's leading brands are doing this successfully! #connectedinnovation

Fantastic interview of Stephan Gans for strategy+business on the future of market research in CPG. PepsiCo is a pioneer in the world of consumer insights, and Stephan is responsible for having built a best-in-class insights ecosystem that has provided Pepsi with an incredible competitive advantage. Black Swan Data is proud to be one of PepsiCo’s partners, providing predictive social data to fuel new product innovation. In Stephan’s words: “If you listen to what people talk about online in a smart way, you can predict what they will want when summer comes, for example, or in six to eight months’ time. You can anticipate the next culinary trends, the next flavors.” Highly recommend checking out this article for a forward-looking view of the consumer insights function. https://lnkd.in/eZvW3Wvj

Don't miss out on our latest Connected Innovation guide to learn how you can innovate differently to drive brand growth

How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?

In this insightful interview with Stephan Gans, there are many things we can learn from. Here are a few key takeaways: - Consumer insights teams with a continuous learning mindset that moves away from project-based, stage-gate approaches can significantly increase their impact on the business. - Applying the right mindset, tools, and collaboration can help turn scale into a competitive advantage. - Consumer insights professionals at brands and agencies should step outside their comfort zone of details and become more engaged in the decisions they inform and the outcomes they drive. Although these challenges are not new to the industry, PepsiCo seems to have enhanced consumer insights to benefit the entire organization. The most exciting aspect, in my opinion, is that more consumer perspectives are becoming part of the brands' decision-making processes. This is the ultimate goal of the market researcher and, personally, what drives me to continue to work in this dynamic industry. https://lnkd.in/e9NMx4PJ

When we embrace change, we enable proactive decision making that makes sense for the future.

𝗗𝗧𝗖 𝘀𝗶𝗻 #4: 𝗪𝗲 𝗮𝗿𝗲 𝗮 𝗱𝗮𝘁𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 (𝗯𝘂𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗰𝗹𝘂𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 & 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀) We continue our series on key 'sins killing DTC businesses' in the FMCG industry - Tactically, insufficiently des-averaged/ granular understanding of DTC metrics (traffic, conversion rate/ drop-out rate, AOV, frequency) & corresponding improvement opportunities - Inability to leverage in-house data, recoup it with external strategic assessment, elaborate accordingly strategic hypotheses & test them with bespoke consumer research/ external data - Data indigestion but insights scarcity - Most heard verbatim: '𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮𝗹𝗹 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮 & 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝗯𝘂𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗶𝗱𝗲𝗮 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗼-𝘄𝗵𝗮𝘁 (𝗳𝗶𝗿𝘀𝘁/ 𝘀𝗲𝗰𝗼𝗻𝗱/ 𝘁𝗵𝗶𝗿𝗱 𝗼𝗿𝗱𝗲𝗿 𝗲𝗳𝗳𝗲𝗰𝘁) 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround DTC businesses, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the full value of their DTC assets Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev