Analytic Partners’ Post

Increase your brand visibility to grow your business and boost sales! Communicating to your target market is key. Check out this amazing testimonial from Claire Gallagher about working with me. She landed a feature in The Irish Times and found herself in the spotlight online, after learning how to Cut Through the Noise. Here is what Claire said about working with me: "Thanks to Aisling's guidance, I landed a feature in The Irish Times and suddenly found myself in the spotlight online. The best part was that it all felt easy. Aisling turned what could have been a headache into an exciting endeavour. If you're looking for a massive visibility boost or you're on the lookout for a guide who knows the media game inside out and can teach it without the usual lecture vibes, Aisling is the pro you need on your team." If you'd like to find out more about the services I offer DM me today to talk. #communicationstrategy #businessgrowth #thecommunicationscoach #publicspeaking #prtips #mediatraining #smallbusinessmarketing

How might pub strategy talk get you to a Euros Final? Last night, we watched two, very different strategies play out in the England vs Spain men’s Euros final. Pubs across the country were filled with strategy talk - fans weighing in on every decision and moment of play. The face-off between a defensive plan from England and the agility of Spain’s electric wingers illustrated the strength in a strategy that combines proactivity and builds in flexibility. (Sorry England). Over at Brandtech, we are fans of strategies that support moments of flex and help brands stay in a proactive rather than defensive position! Brandtech Consulting - helping brands turn strategy to action at speed, from the centre of The Brandtech Group 🔮🚀#Brandtech #StrategyToAction #BrandStrategy #SocialMedia #BrandStrategy #CustomerEngagement #InfluencerMarketing #Innovation #DigitalMarketing

Looking to put your business ‘on the map’? Ever wondered how some brands get exposure on TV or featured in a magazine? This introductory session to doing your own PR is aimed specifically at people from Visitor Economy businesses: http://dlvr.it/T4Sb8T #LoveChesterfield #ChesterfieldNews

Compounding Impact Something we’ve analysed across our teams. There is a forward momentum and rythm you can establish at a sports organisation which will create results. Good performances help a lot, but there is something happening to our top performing partners. So what are they doing? They are doing some really boring stuff well. 📋 Consistency Consistency of brand, of message, of communication style, timing and channel 👷♀️Reliability Doing things when they say they’re going to do them, the way they said they would do them. That could be communication with fans, improvements to stadia or facilities or investment into academies (This one is a Chris Brindley MBE special) 🔧Continuously trying new things around a core that stays 👆🏻 consistent and reliable. Like new concessions, new activations, new styles of entertainment but these are tactical upgrades around the core same experience. These three golden rules are not cutting edge, they are not hidden gems and they are not the latest fad. This continuous cycle builds momentum and sucks people in towards your brand, message and ultimately the products you’re selling and servicing. Compounding the revenue you make month on month and year on year. That’s what our top performing partners are nailing with or without good performances on the pitch, and its paying off. Some partners are increasing revenues 15%, some 30% and one has increased their revenue 100%. It pays to be boring sometimes.

Coeo Media is getting ready to enter its third year of operation, a fact that deeply humbles and frankly astounds me: given all that I’ve learned running this business and the number of amazing people, companies, organizations, and communities with whom I’ve been asked to work, three years doesn’t seem like nearly long enough to contain it all. The beginning of a new year seemed like a good time to reinvigorate my online presence. The new and much improved coeomeansconnection.com is now live, and I’d love to hear what you think about it. What seemed like a simple enough job early on to refresh my website turned out to be an invitation of sorts, to reexamine what I’m doing with the firm and moreover, why I’m doing it. I hope the answers will be evident not in my words, but in the testimonials of others. The website features several of these — a representative sample of the many folks who have placed their trust in me over the last few years. There is also a more robust and detailed description of the firm’s services and an expanded list of earned media wins we’ve notched since starting in April 2021. It should goes without saying, but I'll say it anyway: Thank you to all of my clients, past and present. Each opportunity I’ve been given to help them find their voices and tell their stories is an honor. Special thanks also to Alex DeHart for the site’s clever and beautiful redesign, William Vest at Toldwell Studios for the very cool video elements, and Leanne Kleinmann for all of her hard work crafting the case studies. Gratitude always to Stacey and the pups for always reminding me what matters the most. As my friends have heard me say many times, I never identified as a “founder” or even as an entrepreneur. I started Coeo in the immediate aftermath of a global pandemic and a season of unprecedented social and political unrest because it was evident we were in an era of immense change. Media and political landscapes are changing rapidly and city-builders everywhere need new kinds of communications support and strategic guidance to be successful. As the world continues to evolve, my business will as well, and I’m so excited for what’s to come. Here’s to the next three years and beyond. Happy New Year. - Kerry Hayes

Looking forward to this webinar next week! The link is below for all my #MarketingProcurement contacts.

Couldn't have said it better, the real issues seldom get discussed in our forums. Lack of financial transparency not only effects the huge investments in marketing, but also its operations, planning etc. is compromised. Join us if you would like to know more about the increasing share of inventory media and its impact on your marketing plans. #CMO #CFO #CXOs #mediaprocurement #mediabuying #events #webinars #mediaevents #india #mumbai

We are gearing up for the next phase of our PR and Marketing Strategy 🚀 Please don't forget to subscribe to our new YouTube channel and follow us on LinkedIn for the latest updates on our next Skills4Startups® Festival Roadshow UK in London. #Skills4Startups #RevolutionaryIdea #PRandMarketing #GrowthStrategy #MarketingPlan #NewStartupsDigitalNetwork #ComingSoon

Get ready to shine on the biggest stage! Join us at Australia's premier event on May 8, where Daniel Tolson and Mario Bekes will make you famous and teach you how to launch your #brand and become the breaking news! Secure your seat now and get ready to make headlines! Check the comment section to learn more! #MakeMeFamousSydney

Exploring the power of consistent advertising! A study by Cumulus Media & Westwood One reveals Steve's Pest Control's dominant brand awareness through AM/FM radio ads. Key takeaway for Madison Avenue? Long-term advertising builds brands and drives growth. #AdvertisingSuccess #RadioMarketing #BrandAwareness