Anamika Patil’s Post

Want to learn more about Brandstorm 2024? Here are quick insights to why and how you can join this year's competition: http://spr.ly/6042kuiPk #Brandstorm2024 #LOrealSAPMENA #SAPMENAStories #JoinMeAtLOreal

Breaking Barriers, Setting Trends: L’Oréal India's Evolution 1994 - The Genesis Establishment in India, L’Oréal India was born, setting foot in a vibrant and diverse market. We committed to producing locally, fostering economic growth and sustainability. 1999 - Expanding Horizons Brand Portfolio Growth: Our offerings expanded, introducing iconic brands like L’Oréal Paris, Garnier, and Maybelline New York. We embraced cutting-edge cosmetics innovation, delivering quality, efficacy, and safety. 2004 - Nurturing Partnerships Salon Industry Revolution: L’Oréal Professional Products Division (PPD) revolutionized the salon industry in India. Collaboration with Partners: We built successful, sustainable business models with our valued partners. 2009 - A Global Vision International Leadership: L’Oréal India played a pivotal role in the Asia Pacific (APAC) region. Online + Offline Transformation: We championed a future-ready hair industry, blending digital and physical experiences. 2014 - Empowering People People-Centric Leadership: Our success lies in empowering our teams to soar. Simplicity Mindset: We maximized time and effort, increasing agility and innovation. 2019 - A Billion-Dollar Aspiration Ambitious Goals: L’Oréal India aims to become a 1-billion Euro business within the next 3-4 years. Double the Industry Pace: We’re committed to growing twice as fast as the market. 2024 - The Vision Ahead Net Profit Surge: In FY23, our net profit soared by 17% to Rs 488.35 crore. Expanding Reach: With 10 lakh consumer outlets and 50,000 salons, we’re reaching every corner of India. Marketing Plans for the Future Digital Transformation Personalization Sustainability Influencer Collaborations Community Building Comment down your favorite brand, for the next birth story. Thanks for reading and follow us for more. #LorealIndia #BeautyExcellence #TransformingLives

[REFLECTION] FSD GEN 4 - L'Oréal | Beauty Tech Introduction BEAUTY OR BEAUTY TECH COMPANY ? L'Oréal is a multinational cosmetic and beauty company headquartered in Clichy, France. It is one of the world's largest and most renowned beauty tech companies, with a presence in over 150 countries. L'Oréal, with 13 out of their total of 26 brands operating in Vietnam, is often referred to as a "beauty tech" company. But why are they called that? It's because L'Oréal is not just a beauty company but a fusion of beauty and technology. L'Oréal's overarching mission is encapsulated in the slogan "Create the Beauty That Moves the World." To realize this vision, L'Oréal harnesses the power of beauty technology in its product development. This strategic integration of technology allows their products to deliver maximum efficacy while also adhering to the principles of environmental protection. Through the application of advanced technology, L'Oréal is not only reshaping the landscape of the beauty industry but also demonstrating a commitment to sustainability and environmental responsibility. Their dedication to minimizing the environmental footprint of their products and production processes aligns seamlessly with their pursuit of beauty innovation. By creating unique and effective products that prioritize both beauty and environmental preservation, L'Oréal is at the forefront of pioneering a new era of conscious beauty. #FSD #FSDGEN4 #ENGINEERING #DATA

FDS4 | KPMG TRAINING SESSION 16.9 | Beauty Tech Overview 💖Through Mr. Chau Huynh's insightful presentation, I gained a comprehensive understanding of L'Oréal as a leading beauty tech company with a remarkable global presence. The fact that L'Oréal operates in 39 countries worldwide, yet only boasts 13 brands in Vietnam, highlights the expansive scope of its operations. With a rich history of 113 years in the industry, L'Oréal has rightfully earned its place as the number one beauty brand globally, a testament to its unwavering commitment to excellence. ✨What struck me most profoundly was L'Oréal's strategic positioning as an FMCG (Fast-Moving Consumer Goods) business rather than merely a cosmetic enterprise. This bold approach underscores their readiness to adapt and innovate, steering away from complacency. This mindset promises to be a pivotal force propelling L'Oréal's future growth. Mr. Huynh Dao Vinh Chau further illuminated key aspects of L'Oréal that left a lasting impression on me: Firstly, L'Oréal's four distinct divisions - Luxe, Consumer Products, Dermatological Beauty, and Professional Products - represent a comprehensive portfolio that caters to diverse consumer needs. Additionally, the company's extensive geographical presence across Latin America, Sapmena - SSA, North America, North Asia, and Europe, exemplifies its global reach and influence. The concept of L'Oréal as a Beauty Tech company resonates deeply with me. Their emphasis on harnessing technology for innovation underscores a forward-thinking approach, fostering a culture of continuous advancement within the organization. Moreover, L'Oréal's dedication to celebrating diverse forms of beauty, transcending age, race, and appearance, is both commendable and inspiring. Their global campaigns serve as a powerful platform to advocate for the significance of beauty in all its myriad forms. Lastly, L'Oréal's commitment to youth empowerment and job creation is truly commendable. Their initiatives, including competitions, events, and courses, not only ignite enthusiasm among young individuals but also pave the way for promising opportunities in the industry. In conclusion, the L'Oréal session with Mr. Vinh Chau provided me with invaluable insights into a company that goes beyond cosmetics, pioneering innovation in the beauty industry. Their expansive global presence, dedication to technological advancement, celebration of diverse beauty, and commitment to nurturing young talent are all elements that leave me inspired and eager to witness L'Oréal's future endeavors. #FSD #FSDGEN4 #Supply Chain #HR

Ever since starting my master's at The London School of Economics and Political Science (LSE), the school and LSE Department of Management have organised excellent industry chats and events. This Monday, I attended a fireside chat with Michael Kienle, Global Head of Talent Acquisition at L'Oreal who was kind enough to travel from Paris to London to have speak to us all things HR, Marketing and the culture at the world's biggest cosmetics company, L'Oréal Paris. Some of the topics we spoke about: 🌎 Like us, Michael also studied at the LSE and spoke about the impact of the school's culture on his career. Pushing us to think and truly understand the causes of things! About L'Oreal -World’s largest cosmetics company  -largest shareholder: Françoise Bettencourt Meyers  -HQ in Paris  -1909  -38 Billion in revenue for 2023  -Research and innovation in the field of beauty  -500 patents  -85k employees  -HR has a seat at the table  -Not just execute what other leaders want them to do Business Specific  4 main divisions within the company - 36 brands  1. Consumer products  2. Luxury products  3. Dermatology  4. Professional Products Insights about HR 1. What is the overlap between interests of the company as well as interests of the employees? 2. Two faced role: - Talent Acquisition (Outward facing) - Internal Talent Management (Inward facing) 3. How emerging market hiring funnels can be different to those of mature markets 4. Role of HR as the world awakes to 4 day work weeks 🇮🇳 Michael also commented on how the next market to work and watch out for is India with it's growing consumer segment and gradual increase in purchasing power. This reminded me of buying beauty and makeup products growing up. In the early 2000s, there were hardly any options to choose from and one stuck to buying quick FMCG good available in the nearest store. Any foreign branded product had to be bought abroad. Today, in the same country, I perhaps have access to a wider category of brands than in the UK. There is Nykaa, Tira and a hoard of influencers telling us about product launches, celebrity makeup lines and what to buy and what not to buy. 🌏 India's story of LPG- Liberalisation, Privatisation and Globalisations has come a long way since 1992, with perhaps more options available today to the average consumer than perhaps in developed, mature markets. Thank you Emma Mullen for moderating and organising the event!

[FSDGEN4 - REFLECTION] #10 L’Oréal - Beauty Tech Overview Today, I had a chance to learn about beauty tech overview with Mr Vĩnh Châu - Talent Acquisition Manager of L'Oreal. For L’Oréal, beauty is powered by tech, beauty is innovation, beauty is genderless, beauty accelerates diversity and the future of beauty depends on the future of planets. 🌸 L’Oréal has 36 brands that are divided into 4 categories: 38.3%  L’Oréal Luxe, 36.6% Consumer Products, 13.4% dermatological beauty and 11.7% professional products.  🌸 L’Oréal has FIVE business segments: skincare and sun protection, hair care, make up, fragrances and hair coloring, but L’Oréal does not have BODY CARE.  🌸 L’Oréal has FIVE zones and Việt Nam belongs to SAPMENA-SSA (South East Asia). SAPMENA ranks near the bottom because this zone was established in late 2021. However, from 2022 to present, SAPMENA is considered as one of the fastest growing zones and Việt Nam ranked 4th in SAPMENA. L’Oréal For The Future: Sustainability commitments for 2023: 🌼 Transforming ourselves 🌼 Empowering business eco systems 🌼 Contributing to solving the challenges of the world Thanks to Mr Vĩnh Châu, I had a deep understanding of L’Oréal and the opportunities to join L’Oréal.  #FSD #FSDGEN4 #DigitalMarketing #Sales

Earlier this month, I had the incredible opportunity to immerse myself in the world of beauty innovation at the L’Oréal Experience Day. 💄 Here are my 3 key takeaways from this insightful event! 1️⃣ L’Oréal's strategic venture into the South Asia Pacific, Middle East, and North Africa region (SAPMENA) is poised to become a key market for L’Oréal in the next decade. This is due to SAPMENA’s young average age of 28 years old, with growing beauty aspirations and purchasing power. 2️⃣ L’Oréal Groupe's sustainability program (L’Oréal for the Future) is dedicated to reaching their science-based targets. One such initiative that reflects their commitment is the collaboration with startup Gjosa to create a water-saving shower head, which is stated to have reduce water consumption by 69%! 3️⃣ The intersection of beauty and technology was showcased vividly through L’Oréal's innovative products like the YSL Rouge Sur Mesure. It allows users to craft thousands of lipstick shades with a single touch, exemplifying L’Oréal's dedication to providing personalized beauty experiences that empower individuals to express their unique selves. Overall, it was a privilege to attend the L’Oréal Experience Day and explore with the company that shapes the world of beauty. ⭐️ #LOrealDaySG #LOrealSAPMENA #SAPMENAStories #JoinMeAtLOreal

How to kickstart a revolution... I’ve just read several books on D&I (for those not in the know, that’s diversity and inclusion). I get it. I believe in it. I’m all for it. But the books failed to ignite me. So here’s my take on the business case for psychological safety, where D&I is baked in. It might be true, or it might be business folklore… Many years ago, L’Oréal (of hair and beauty fame) invited all their movers and shakers to a huge conference in an exotic country. Their aim was to come up with a snazzy new marketing campaign and a strapline for the perplexing problem they had: their products were a little bit more expensive than their competitors. Therefore, the question was, why on earth should customers pay extra for a L’Oréal product? Three days later, the great and the good had brainstormed, thought outside the box and done blue-sky thinking until the clouds had rolled in. And still no magic strapline! The conference came to an end and the 300 great and good threw back their coiffured locks and traipsed out of the resort, their creativity battered and beaten. The lady on reception saw that they were so downbeat and asked one of the delegates what was wrong. “We’ve just spent three days trying to come up with a marketing campaign that will persuade our customers to spend extra on L’Oréal products. I mean, why should you?” Apparently the receptionist (a non-L’Oréal employee) shrugged and offered, “Because you’re worth it?” Boom! A slogan was born and a global campaign launched. The moral of the story is that sometimes the best solutions come from the most unlikely places. If you create a team environment where everyone feels included, stunning ideas will fizz and buzz into existence. Our flagship workshop, THE ART OF BEING BRILLIANT, creates the perfect environment for THAT team to develop. It It’s the key to high performance, creativity and taps in to all those extra mile behaviours that make your team world class. Treat your team or your entire organization to the best training in the world. Why? Because you’re worth it! Andy x

World Pharma Brand Managers Week - 2024 is history Welcome World Pharma Brand Managers Week - 2025 Where? Three cities for the physical session! Dhaka, Kolkata and Ahmedabad - all three in an academic setting When? Commencing Friday 10 January at Dhaka, moving to Kolkata on Sunday 12th January and culminating at Ahmedabad. Theme? More futuristic then Gen AI? May be! Gen AI shook the world in just two months. Any new technology can evolve between today and December 2024 and shake the world again, isn't it? This is an initiative from B - Black Belt Brand Builders (formerly 'The Enablers')