Ananta Khurana’s Post

In the work setup, formal wear is associated with western wear in India, especially for men. Even if it means being stuffy in neckties (back in the 90s & 2000s) or blazers. Saree was common among women - at least in the ad industry and client industries years ago. Brands such as Allen Solly and others brought the formal western wear among women - which slowly became synonymous with formals at work for women too, at least in the metros. In smaller towns, such as Udupi I I have not noticed western wear among women - it's mostly traditional Indian wear. Of course, that becomes a must during 'ethnic day' - not my favourite description of traditional Indian wear (as if we are describing natives and their 'ethnic' wear 🙄). Nevertheless, interesting to see this report: 'While those aged 25-35 years are the largest cohort of customers for Suta, the 18-25 years segment is also witnessing rapid growth, as Indian clothing styles are gaining traction among younger people'. As an aside, I find Instagram to be a great platform for discovering (and purchasing) many such D2C brands. Meta has done a scarily good job of the algorithms.

Employees who prioritize mental and physical wellness experience higher job satisfaction, better work-life balance, and increased loyalty to their employer (Harvard Business Review). As working women, we wear multiple hats, crushing it at work and managing families, which wouldn't be possible without keeping comfort as our prime focus. Recently I have been wearing Go Colors - Go Fashion India Ltd.. They're not just about stylish and comfortable activewear; they empower women to prioritize their well-being and embrace an active lifestyle, no matter how hectic their schedules may be. Acting like a moral push, each item whispers, "Go active and win over all that your day has in store for you!" And honestly, such brands end up becoming more than just brands. - They've been around since 2010 and have grown like crazy - Have 725 stores across India - Encourage and inspire women to invest in themselves and their comfort So, ladies, let's make a pact to invest in ourselves, our health, and our happiness. Slip into those nice Joggers, lace up your sneakers, and show the world that we can absolutely have it all. Work hard, play hard, and look fabulous while doing it. Do you prioritize comfort when investing in clothes? Tell me in the comments. #collab #comfort #fashion

When we invest in our well-being, we unlock our true potential. By prioritizing comfort and embracing an active lifestyle, we tap into a wellspring of energy and resilience that empowers us to conquer any challenge life throws our way. Our bodies become temples of strength, our minds fortresses of focus and clarity. We transcend mere existence and ascend to a higher plane of living, where every breath is an affirmation of our unshakable commitment to thrive. In this sacred state, the boundaries between work and life blur, and we move through each realm with effortless grace, powered by an unbreakable spirit that radiates confidence, capability, and an unquenchable zest for life itself. So let us embrace brands like Go Colors India that remind us of this profound truth - that true luxury lies not in material possessions, but in the unwavering devotion to nurturing the sacred vessels that carry us through this extraordinary journey called life.

Is Inclusivity More Than Just a Buzzword? Let me take you back a few years—a time when walking into a store as a plus-size woman felt like stepping into the Hunger Games. "May the odds of finding your size be ever in your favor!" And of course, they weren’t. I often wondered, “Am I really that big, or do brands assume people my size don't need clothes, and we can do away with wrapping a bedsheet?” And don’t even get me started on makeup. Finding a foundation for medium-to-deep skin tones in India was like searching for treasure without a map. The options? “Natural beige” and “porcelain beige”—great for everyone except the actual majority of Indian women. If you had melanin, your choices were to either look ashy or…ashier. Fast forward to today, and thankfully, things are changing. We have brands creating clothes for all body shapes and sizes (though the size chart wars continue), and beauty brands FINALLY woke up to the fact that India isn’t a nation of one skin tone, and it's unfair to cater to only to fair! But while progress is being made, there’s still a long way to go. True inclusivity isn’t just about launching a token plus-size line or a few darker shades of foundation. It’s about rethinking the entire system—design, marketing, representation, and beyond. So, here’s the question: What is that one moment when you truly felt seen by the fashion or beauty industry? Or maybe…when you didn’t? Share your story—I’d love to hear it! Let’s keep this conversation going because inclusivity isn’t just trendy—it’s essential. #inclusivity #plussizefashion #duskyskin #inclusivefashion #inclusivebeauty #nehasuradkar

🔵 🔷 LINGERIE ONLINE STORE - My Thoughts 🔵 🔷 🔴 Zivame is one of India's pioneering lingerie brands, launched in 2011 by Richa Kar, aiming to revolutionize the way Indian women experience lingerie shopping. 🔴 The name “Zivame,” meaning “radiance” in Hebrew, reflects its mission to empower women and make shopping for intimate wear a more inclusive, comfortable experience. 🔴 The company began as an online platform but has since expanded into physical stores across the country. 🔴 From the start, Zivame aimed to make lingerie more accessible and break down the societal taboos around the subject, which were prevalent in India at the time. 🔘 🔲 There may be a talk about women these days in metro and cities standing in Liquor purchase Queue. THEN WHY SUCH A SOCIAL DRAMA TO BUY AN INNER WEAR? 🔘 🔲 There are still major lots of women feeling shy to roam around exploring physically in Lingerie sections and to deal with men attendants incase they encounter into . 🔲 🔘 It still feels awkward to initiate conversations on these purchases with any one for that matter. 🔘 🔲 Take me as an example. People may see me as a very modern woman. Do you know I have never initiated this kind of purchase when I was in Middle East for a decade and i dumped this duty to my husband always. It is not that I cannot do or I feel shy etc etc bullshit. The COMFORT of the dialogue matters to me. I prefer JOCKEY exclusive women show room in Pondy Bazzar in India. 🔲 🔘 A platform where women can explore freely and decide is a good thing. And I am glad to see Business minds identifying and acknowledging the real sensitive side of Billions of Indian women . ✔ 🔘 🔲 When it comes to certain products, ONLY the ease of purchase determines the sales. 🔶 🔶 My overview - I am not an online purchaser of Textiles. Very rarely I do. As I prefer to feel the Fabric and decide my purchase. 🔶 🔶 But as an Indian Woman, I truly convey my respect and gratitude to such business mindset respecting and addressing a women's deep concern. 🔶 🔶 SOCIETY TAKES ITS SHAPE WHEN MORE RESPECT IS VISIBLE .

Embracing Heritage: The 𝐑𝐢𝐬𝐞 𝐚𝐧𝐝 𝐑𝐢𝐬𝐞 of 𝐄𝐭𝐡𝐧𝐢𝐜 𝐖𝐞𝐚𝐫 Brands among 𝐆𝐞𝐧 𝐙 in India 𝐁𝐇𝐀𝐑𝐀𝐓'𝐬 vibrant ethnic wear industry is experiencing an exciting evolution, driven by a blend of tradition, innovation and restoring faith in our Indian culture. From timeless sarees to contemporary fusion wear, ethnic brands are carving a niche in both domestic and global markets. 🚀 𝐒𝐮𝐫𝐠𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡: During last few years, these brands have witnessed exponential growth fueled by changing consumer preferences and a renewed pride in cultural heritage. Now, Zen Z prefers to wear Ethnic wear over western wear. 📈 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭: Investors are enthusiastic about ethnic wear brands, recognizing its immense potential for scalability and cultural resonance. With exponentially growing middle class families and increasing disposable incomes specially in last 10 years under leadership of Shri Narendra Modi ji, the demand for high-quality ethnic attire is on the rise and rise, presenting lucrative opportunities for investors to cater premium ethnic wear segment. 🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐀𝐩𝐩𝐞𝐚𝐥: What sets Indian ethnic wear apart is its universal appeal. From traditional textiles to contemporary designs, these brands are making significant strides in international markets, mass appealing to diverse audiences worldwide. 🔍 𝐅𝐮𝐭𝐮𝐫𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: Continuous innovation in design, sustainable practices, and digital marketing are further propelling growth, making this sector a magnet for entrepreneurial spirit and investment. 🤝 𝐉𝐨𝐢𝐧𝐢𝐧𝐠 𝐇𝐚𝐧𝐝𝐬: As we witness this transformative journey, let's celebrate the success stories of ethnic wear brands and the investors/VCs who believe in their potential. Together, we can continue to elevate India's cultural legacy on a global stage. 𝑰𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒊𝒏𝒈 ? , 𝒔𝒉𝒂𝒓𝒆 𝒚𝒐𝒖𝒓 𝒕𝒉𝒐𝒖𝒈𝒉𝒕𝒔 𝒐𝒏 𝒉𝒐𝒘 𝒕𝒉𝒊𝒔 𝒔𝒆𝒄𝒕𝒐𝒓 𝒊𝒔 𝒓𝒆𝒔𝒉𝒂𝒑𝒊𝒏𝒈 𝒕𝒉𝒆 𝒇𝒂𝒔𝒉𝒊𝒐𝒏 𝒍𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆! BIBA Fashion Ltd Soch Apparels Pvt Ltd W For Women global desi FABINDIA LIMITED Meena Baazar Raw Mango Pvt Ltd AMPM Indya Rangriti #ethnicwear #market 👇 image credit: The Economic Times

This is for all the working women, struggling through finding the right fit! Working from anywhere has its perks, but it also comes with the challenge of finding the right balance between comfort and professionalism. A few months ago, I stumbled upon GoColors, and it has been a game-changer for my daily routine. It started with a long day of back-to-back video calls. I was feeling the strain of sitting in the same spot for hours, and my usual work clothes just weren't cutting it. That's when I decided to try Go Colors - Go Fashion India Ltd. The soft, breathable fabric felt like a second skin, and suddenly, my long workdays became much more bearable. But the real magic happened when I discovered their "Active wear" range, especially their Yoga leggings. These leggings are perfect for those quick stretches between meetings or a spontaneous jog to clear my mind. They've made it easy to stay active and fit, even with a busy schedule. The blend of GoColors into my wardrobe was straightforward and seamless. Now, I don't have to choose between looking professional and staying comfortable. Plus, the affordability means I can keep my wardrobe updated without any guilt. In a world where work-life balance is more important than ever, GoColors has helped me find a bit of that balance. If you're looking for a simple way to stay comfortable and active while working from anywhere, I can't recommend them enough. #Gocolors #Goactive

What is spearheading the women's beauty market in India today? The beauty trend that started from the west and was seen a decade back in South East Asian markets ( aided with the boom in the cosmetics market ) has clearly moved to the Indian market. Factors that influenced this are : 1.Larger number of women work force 2.Propensity to spend on self care 3.Importance attached to presenting oneself Right from ITES staff roles to BFSI CXO’s women are making significant mark in the corporate world today. This brings in the corporate culture to make oneself presentable , both being smartly dressed and fit to be seen . No wonder then that the beauty business in India has seen an upward trajectory both off line and on line . In a report with Project XV, Redseer reported that the market is expected to touch $30 billion by 2027, with online commerce becoming a significant channel for the industry. Adding to this boom is also the growing splurge in the wedding market and the growth of mom-prenuers and small businesses run by women. The direct result of this is that there is a mushrooming of brands both international and domestic who have started investing more in personalized skin, body care and color cosmetic products as women consumers are willing to pay premium costs, to keep up their image both at work and on social occasions. #customerbehaviour #lifestyletrends #beautyindustry

What are your thoughts on Indian Prints in International market?

#Indianwear #culture #comfort #education #awareness #fashion when we often talk about indianwear clothes, most people perceive and relate this to traditional festive indianwear like salwaar kameez, sarees and lehengas. While these outfits do hold a special place in Indian culture and everyone's heart, do you think the landscape is gradually changing and evolving especially for women ? The intricate designs, craftmanship of Indian wear are highly valued and celebrated not only for festive wear but also casual workwear these days. What do you think could be the reason? Some of the reasons that i think are: 1.Global fashion trends 2.Evolving preferences which combines comfort, style and cultural identity 3.More and More women in workplace 4.Diverse and Inclusive workplace activities and celebrations which brings more growing demand for versatile and stylish wear. 5.Change in family expectation, beliefs and social pressure. With increasing education, awareness and travel , its so good to see more and more people esp. women are prioritizing their careers and financial independence and opting for not just traditional but contemporary outfits suitable for work and changing the perception that Indian wear is not just for festive outfits but can beautifully blend to both traditional and work wear, indimotifs being one of them. So what is your first thought when it comes to Indian wear, do share your views and expectations!