Ananya Roy’s Post

A trend I noticed in our ads is that they drive a lot of engagement. Higher engagement = better performance and visibility. Stop optimising your creatives to only drive sales. Focus also on comments, mentions, shares, etc... They can be the difference between an ad working for 3 weeks vs 3 months. (Creative below made by my team). Follow for more.

Here are the 5 most common questions I get from 8-figure brands struggling to fix their creative: 1. How do we come up with 10+ new ads per week? 2. How do we build a feedback loop between media buying and creative teams? 3. What’s the right mix of new concepts vs iterations of prior ads? 4. Where do we get high-quality and affordable UGC? 5. How should we prioritize creative in the backlog? What else would you add?

When it comes to media brands, ad preferences vary across generations. However, one ad platform ranks in the top 3 across all age groups: Amazon. Discover the different generational preferences for creative elements, global marketers’ top media brands, and much more in our free Media Reactions 2024 booklet.  Download it now! https://loom.ly/fg2QdXM #MediaReactions #Marketing #Media

I have been following the buzz around the recent Adalytics report on MFA (Made for Advertising) inventory. It's a topic that's got a lot of us talking. Here’s my take: It doesn’t have to be this way. We can move the entire digital media buying industry forward and reduce the impact of bad-quality ads on marketers’ budgets. What strikes me is Ad Exchanger highlighted how The Trade Desk and Basis are stepping up to tackle it head-on. But they have been so low-key about their proactive measures against MFA. It’s like having a superpower but choosing to fly under the radar. I'm big on solutions. Not just pointing out problems but finding ways through them. Goodway together with FouAnalytics, put together a white paper, "Once and for All: A Guide to Programmatic Buying Excellence."  It’s our way to deliver a detailed explanation and guide that all marketers and agencies can use to make ad waste largely a thing of the past – and offer actionable insights and strategies to navigate and excel in the programmatic buying space. What are your thoughts? Let's chat. https://lnkd.in/gvgqvjCx #digitaladvertising #ProgrammaticBuying #AdQuality #MFAInventory

In a world awash with advertising, breaking through to your audience means not just stepping out of the box but shredding it entirely. Welcome to “Paid to Disrupt: Crafting Ad Campaigns That Cut Through the Noise,” where we dive deep into how rebel brands are flipping the script on traditional ads and making unforgettable impacts. https://buff.ly/3WN9Edi

The ad creative is king... We have been saying this for the past 5 years. Your priority should be to craft good ad creatives first and invest enough time and $$ to scale and optimise them correctly.

Nielsen Ad Intel allows you to be notified when new #advertisers and #brands enter the #marketplace, so you can stay in the know about new prospects for your #platform. Learn more at https://bit.ly/3HcNHv7 💰 Who is spending the most with my competitors? 📊 How does my market share compare across channels? 📈 How does my competitors’ campaigns perform compared to mine? Gracenote #advertisingstrategies #adagency #marketingandadvertising #marketshare #adcampaign #adcampaigns

Attention: The New Advertising Currency In the era of information overload, attention has become the most precious commodity for advertisers. But how do we accurately measure and value it? Traditional metrics like clicks and impressions are limited in their ability to capture the true impact of an ad. We need a more nuanced understanding of attention that takes into account factors like: Quality of engagement: Are people passively scrolling past your ad, or are they actively engaged and thinking about your message? Context: Does your ad appear in a relevant environment that increases its likelihood of being noticed and remembered? Emotional impact: Does your ad evoke a strong emotional response that drives action? By developing a standardized framework for measuring attention, we can make more informed decisions about media placement, creative development, and budget allocation. Let's discuss: What do you believe are the key factors that influence attention? How can we better measure and value it? #advertising #attention #measurement #marketing

Let’s talk media spend 💸 Budget + time = a winning ad campaign. While we’re not in the business of burning through media spend, your ads perform best when they have enough power behind them. That means giving them a sufficient budget and running them for long enough so that they can reach the right people 🍏

🔥📣 Did you know that shock tactics in advertising can make or break a campaign? Let's dive into the captivating world of advertising strategies that push boundaries! 😮💥 When it comes to catching attention in a crowded market, shock tactics can be a game-changer. From edgy visuals to provocative messaging, advertisers often employ these techniques to create a memorable impact. But why does it work? 👀✨ Shock tactics grab our attention instantly. They disrupt the norm, making us pause and take notice. Advertisers cleverly leverage this to ensure their message cuts through the noise and resonates with the audience. It's all about leaving a lasting impression! 💡💪 However, there's a fine line between shock value and crossing ethical boundaries. It's crucial for marketers to strike a balance between being attention-grabbing and respectful. A well-executed shock tactic can spark conversations and generate buzz, but an insensitive approach can backfire. Remember, the power of effective advertising lies in creating emotional connections and leaving a lasting impact. If done right, shock tactics can be a valuable tool in the marketer's arsenal. #sps #AdvertisingStrategies #ShockTactics #MarketingInsights #EmotionalConnections #UnforgettableAds #CreativeCampaigns #advertising #work #share #connections #power