ANC’s Post

As sports betting has expanded across new states in recent years, legal operators have launched advertising campaigns to boost awareness of legal betting options and gain a larger market share. However, as these markets have matured, there has been a gradual decline in the level of advertising. To better understand these fluctuations, the American Gaming Association commissioned a comprehensive Nielsen study, revealing a 21% year-on-year drop in the sports betting industry's investment in advertising in 2023. Across TV—the largest category for sports-betting advertisers—the number of commercials has been reduced by a third compared to the peak in 2021. The shift underscores the importance of understanding the evolving landscape of advertising volume that the public encounters and comparing it with trends in other industries is crucial for contextualizing discussions surrounding sports betting advertising. Learn more about the research: https://lnkd.in/ds2_inFc https://lnkd.in/d62jdMyR

If approved, this effectively means that viewers can access the covered sports teams in their local markets directly via streaming (Prime Video) without the need for a cable/DBS/telco bundle subscription. RSN pricing TBD (likely higher than via bundle), but sports fans might find this availability a reason to finally cut the bloated MVPD cord, and self-bundle (for less $, including free OTA broadcast) going forward. The next (last?) shoe to drop: the enhanced ESPN+ DTC app, which will include the legacy linear networks. (via The Associated Press) https://lnkd.in/gnywNP8T

Interesting! In the USA, sports betting companies have reduced their ad purchases by one-fifth over the past year. As regulated gambling markets mature, the need to compete with unregulated actors diminishes, thus lowering gaming companies' Share of Voice (SOV) in ad purchases. Complianza assists responsible gaming companies in maintaining the highest level of control over licenses and certifications. Discover rMony, our compliance-as-a-service solution. Simple, secure, and cost-effective. 👉 www.rmony.se

Reckoning for RSNs as Altice Drops Bally Sports - Altice USA (formerly New York cable provider Cablevision), has dropped Bally Sports in the latest blow to the struggling RSN operator. That’s another 2 million customers unable to access Bally’s regional sports channels, in addition to over 14 million impacted by a Comcast blackout. This comes amid an exodus of sports teams from their Bally’s carriage agreements. While retrans fee disputes and channel blackouts are nothing new, one important dynamic has shifted in the media industry: sports are no longer the must-haves they used to be, and those hefty TV contracts that have ballooned over the years are now becoming a big problem for the media companies left holding the bag. ESPN’s sports commitments robbed Disney of leverage in its negotiations with Spectrum, but the massive media empire was still able to make a deal. That’s not proving to be true for RSNs who depend entirely on those sports rights. RSNs may be the canaries in the coal mines. If things continue as they have been, ESPN, Fox Sports, Turner and other big players may soon feel the pinch of a bursting sports bubble. Is FreeCast Sports an option for combined geo-streaming/linear, as one local yet single, fractional platform by expense for all Pro Teams? What's That? You'll have to wait and see. #freecast #nextgenstreaming #streamingwars #sports #nomoreappdiving https://lnkd.in/egAK2fcw

Just like 2023, advertisers are paying an average of seven million U.S. dollars to air a 30-second commercial during the Super Bowl LVIII broadcast. Since 2017, the average price has soared, standing at a minimum of five million U.S. dollars, showcasing the growing investment in Super Bowl ads. 🏈 Which brands do you think will be showcased tomorrow?🍻 #SuperBowlAds #Advertising #SuperBowl2024 #GameDayFun

Traditional media is accelerating its transition to streaming. Can’t argue with the strategy, but three points worth making: 🏈 We may see new subscribers from the pool of 40m broadband-only homes take this skinny sports bundle (priced at, say, $40-50 per month). But we may also see subscribers of traditional pay TV packages (>60m homes) ditch their existing $90+ per month packages in favour of the new sports bundle. It will be a busy two-way street. 🏈 Even if there is a net increase in total subscribers for Disney, WBD and Fox, how much affiliate / retrans revenue from their non-sports networks on traditional pay TV will the three shareholders lose? And how does the calculation look when you factor in the cost of acquiring and retaining customers for a new service (alongside standalone offerings like ESPN+), and running another layer of management. And let’s not get started on the inefficiencies of joint ventures… 🏈 How will MVPDs react? Charter / Disney last year showed relationships were already frayed, before this decision. The new Disney / WBD / Fox skinny sports bundle excludes many important sports rights (including Thursday Night and CBS’ Sunday Night Football, The Masters, MLS), but it significantly weakens the expanded basic cable bundle. MVPDs’ desire to swallow affiliate rate increases in future surely goes down further. Better to bring the pain forward, but it will still be painful… #disney #wbd #fox #espn #longterminvesting

Why sell DIRECTV? ✅Top Commissions ✅Turn-key Marketing Solutions ✅Leader in Sports Click here to learn more: https://ow.ly/hRRp50TCnLb #DIRECTV #DSI #AuthorizedDealer #BestintheBusiness #ProvenSuccess #BusinessOpportunity #TelecomIndustry #SmallBusinessGrowth #GetStarted #BusinessGoals #Telecommunications #UnparalleledSupport

Why sell DIRECTV? ✅Top Commissions ✅Turn-key Marketing Solutions ✅Leader in Sports Click here to learn more: https://ow.ly/9SWX50TAkR4 #DIRECTV #DSI #AuthorizedDealer #BestintheBusiness #ProvenSuccess #BusinessOpportunity #TelecomIndustry #SmallBusinessGrowth #GetStarted #BusinessGoals #Telecommunications #UnparalleledSupport

Serious question: are we going back to where we started? As a fan, the bundling package announced between ESPN, FOX and Turner sounds like a great move to move toward paying for exactly what you want. Many of the sports, all in one place. No separate costs or cable subscriptions needed. As someone paying for a wedding: what's the cost? We seem to be returning to more "cable-like" bundling across parent sports and entertainment companies that, according to former FOX Sports Network president Bob Thompson, would be at least $40/month for this deal. YouTube TV and Hulu already have plans north of $70/month but include other live TV, not just sports networks. The question becomes priority. Strong sports fans and families will likely be willing. But for the elusive fan that teams and networks crave to convert into long-term, invested fans, they may not be willing to add on another $40-50 to their monthly spending knowing that they still enjoy Netflix, Crunchyroll, Peacock, Paramount+, and the mess of other subscription services while still fighting inflation, loans and other outside costs. But, if it's like the Peacock-exclusive NFL games, this sports bundling may be the way of the future by force. Is the demand for live (or PPV) sports enough of a chokehold for us to fork up more for another streaming service and bill, or should some consumers rebuke this as a perceived return to a "cable-like" feel? Is there a better model, or is this the future?

Join Jonathan Muzio and Compulse to learn how we can help you leverage data to create personalized and impactful campaigns on top-performing CTV inventory for live sports and beyond. Don’t miss this opportunity to gather insights that can help you better reach your target audience. #livesports #ctv #webinar