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"The most powerful element in advertising is the truth" - Bill Bernbach There’s so much more to advertisementising than being entertaining. They are powerful tools that create real impact and trigger real conversation. The digital-first world of the day has empowered consumers' voices even more through social media. This Hungarian campaign by Johnnie Walker x DORKO is an excellent example. Kudos to the agency Publicis Groupe Hungary for an impactful campaign that delivered an engagement rate of 36.1%, making it the top-performing Johnnie Walker campaign in Hungary. Campaigns with hard-hitting messaging, can create impact and get consumers involved in a real conversation by leveraging influencer marketing and social media in today's digital age. #marketing #advertiisng #strategy #digital #influencermarketing #socialmedia

The world of Influencer marketing has professionalised to the point where its become a critical channel for brand building and online distribution. What I've learned from Hub-based Anthony Richardson and the Kitly Business team is just how sophisticated the value chain has become: - talent: people who have built up audiences around their personal set of values/interests/ideas - talent agencies: organisations that represent talent and, for a share of the upside, find commercial opportunities that would benefit from the talent's audience - brands: organisations that seek customers for the products and services they offer - brand agencies: organisations that represent brands and, for a fee, build and run campaigns that help find customers for the brand - social media: the online platforms that allow people to publish and subscribe to content, incl facebook, instagram, tiktok, youtube, x, podcasts, etc Value flow: Talent publish on social media platforms and build audiences. Talent agencies sign them up and rep them. Marketing agencies, representing brands, then engage with talent agencies to find specific talent with audiences that would aid their marketing campaign. Money: Brands pay marketing agencies who pay talent agencies who pay talent who publish to consumers who buy from brands. Repeat. Online marketing became a multi-trillion dollar activity thanks in no small part to reliable metrics: brands would only continue to pour large amounts of ad spend into online campaigns if they could see a correlation with customer acquisition and purchase uplift. It would never have happened if the best metrics we had were "page hits" and "visitors" like we did in the late 90's. A similar but far more rapid evolution is happening with the metrics of influencer marketing thanks to platforms like Kit.ly, where a talent's 'reach' is not just measured in follower numbers but in far more granular metrics like post engagement, story views etc that give a better indication of whether a given set of talent are likely to help a brand get the distribution and engagement they are seeking. The better those metrics are able to correlate customer acquisition with influencer campaigns, the larger the share of marketing dollars we'll see flowing into this channel. PS: Great backstory here on how Ant went from 12 years as a Navy mine warfare specialist, had an insight which led him to build Ausfit, his other company which is a smash hit in the fitness equipment space, and how the insights from trying to market Ausfit led to creating Kit.ly. https://lnkd.in/gCTZ9r_d

Moderate my first panel: check. ✅ I hosted a discussion with four incredible influencers at the Governor's Conference on Tourism this week on behalf of FINN Partners. We discussed the ins and outs of influencer marketing, touching on everything from contracts to content. Here are a few of the panel's takeaways to apply to your next influencer campaign: ▫ Use a briefing call to align with the influencer on the campaign and deliverables ▫ Collaborate with the influencer on the content – the more you work with them, the more authentic the content will be ▫ Instagram and TikTok are still relevant, but so is YouTube ▫ Be realistic with turnaround times and set those expectations in advance, these are real people with real schedules outside of your brand ▫ Remember that the influencer is experiencing your brand too – it's just as valuable for your brand reputation that they have a positive experience ▫ Contracts are intimidating, but you need them Special thank you to our panelists Corinne Bass, Rachel Jezowski, Martina Jones and Leslie Johnson. ❣ #PanelDiscussion #Partnerships #InfluencerMarketing

“The market has so many competitors” - Sebastian Wulff Are you thinking of expanding your influencer marketing game across the Atlantic? We recently spoke to Sebastian Wulff from Brandwatch, where we explored how to navigate the competitive market in the US effectively and the importance of adapting to differences in regulations. Discover: 🔷 How to engage the US audience effectively 🔷 The differences in dynamics between US and EU influencer marketing 🔷 The importance of transparency and collaboration in influencer marketing Huge thanks to Sebastian Wulff for illuminating the strategic considerations when expanding to the US. Read the full article here: https://lnkd.in/dA9xMY4x Check out our interview with Sebastian here:https://lnkd.in/d9t2-YuK Listen on the go on Spotify: https://lnkd.in/dXyk3HVP Follow us for more about the creator economy! #gigapay #influencermarketing #gigatalks #interview #brandwatch

Why social listening platforms can’t listen – and how SocialVoice is looking to step in The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more » https://soci.es/fIv

Why social listening platforms can’t listen – and how SocialVoice is looking to step in The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more » https://soci.es/fIv

I saw a post last week about the changes that are happening in influencer marketing, and how consumers have influencer fatigue. The industry must re-strategise to survive. The issue is complex. 💡 The biggest content creators are over-saturating their audience with brand deals. 💡 Audiences are reacting badly, turning on these creators, questioning their authenticity. 💡 It seems that the reason influencer marketing became so prominent (trust) is the reason it is struggling. This feels more common with larger creators who have attracted the attention of brands clamouring to work with them. Those creators, likely managed, would be best advised to focus on fewer deals that are more creative and meaningful in nature - tough when it boils down to money. These modern-day celebrities need to take learnings from mainstream media on how to navigate that. Separately, what I foresee happening is the continued rise of micro & nano creators, who take more resources to activate and present greater risk, but efficient results. Agencies that are unable to provide CREATIVE influencer agency services will struggle during this next phase, as the alternative is simply a race to the bottom and influencer sourcing platforms will always outperform agencies in that area. Kairos Media is continuing to invest in our creative and influencer services, and I'm excited to share more in the coming weeks. #InfluencerMarketing #CreativeAgency #TalentManagement

Why social listening platforms can’t listen – and how SocialVoice is looking to step in The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more » https://soci.es/fIv

Here's how Kofluence X Stovekraft Limited collaboration absolutely killed it in the influencer market!🚀🔥 Let us craft your success campaigns too, right after we give a successful demo🔗https://bit.ly/3P49dqF Find out more insightful stats about the Influencer marketing industry, exclusive in our latest release, the 2024 annual research report, 'Decoding Influence'! 🚀 Download it for free: https://lnkd.in/gzzwCFVR

Have you read the IAB Influencer Marketing Committee's latest white paper, 'Best Practices for Influencer Marketing in South Africa'? Made for brands, agencies and content creators, with a focus on consumer interests and South Africa's unique cultural nuances, IAB SA members can gain valuable insights by accessing the paper for FREE on the Member Portal: https://lnkd.in/dmj49dfj Not yet a member? Sign up today via the link and receive exclusive access to industry news and research: https://lnkd.in/gjGjh-WQ #InfluencerMarketingBestPractices #iabsa #InfluencerMarketing #CouncilsandCommittees