Andrea Fritschi’s Post

We are thrilled to share with you the results of our recent report on corporate sustainability. The SCOPES “Swiss Consumer Perception of Sustainability” report, delves into the critical link between a company’s sustainability efforts and consumer attitudes. This report offers a comprehensive analysis of the perceived sustainability of companies and its impact on consumer perception. The report is one of the largest of its kind, with analyses of the perception of over 5000 members of the Swiss public, and a rating from the perception of consumers on 100 companies in Switzerland. The "top five" ranked companies in our report, according to consumer perception, were: AXA, Ricola, Victorinox, V-ZUG, and Zurich Insurance. The report’s launch was accompanied by an insightful discussion. Alexander Haldemann, CEO of Publicis Groupe Switzerland, emphasized the increasing importance of sustainability in corporate branding and marketing. Companies are faced with the challenge of legitimising actions, meeting expectations and strengthening trust with stakeholders. Andrea Fritschi, CEO of Grownate, shared the mission behind SCOPES and elaborated on our unique approach that combines the outside-in perspective through quantitative ranking, with a qualitative analysis through case studies, which included in-depth interviews with top executives and sustainability specialists. Prof. Dr. Sven Reinecke, Executive Director at the Institute for Marketing and Customer Insight | IMC-HSG took the audience through the quantitative section of our report, underlining how perceptions of sustainability are deeply intertwined with social milieu and values. Prof. Dr. Judith Walls, Director at the HSG Institute for Economy and the Environment offered a corporate perspective, highlighting the complexities of communication at both corporate and brand levels, and the significant impact of collaboration and cooperation in achieving sustainability goals. Our report provides invaluable insights for corporations and businesses seeking to enhance sustainability communication strategies. It serves as a solid foundation for the evaluation and optimization of corporate sustainability initiatives. Grownate is committed to understanding these insights on a deeper level to assist our clients in reaching the last mile to the consumer. Download the full report to explore the findings and discover what this means for your organization. The report is available in German at scopes.report. An English version will be available soon. We would like to express our gratitude to all those who contributed to this insightful research. Grownate: Andrea Fritschi, Charlotta Relander, Willi Leimer Publicis: Alexander Haldemann, Peter van der Touw, Fabienne Baumgartner HSG: Prof. Dr. Sven Reinecke, Prof. Dr. Judith Walls, Oliver Brockschmidt, Zsuzsa Borsa #CorporateSustainability #ConsumerPerception #SustainabilityCommunication #SCOPESreport