The output is only as good as how you prepare, set up, practice, collaborate and consider all the details. Performance, in anything, largely depends on creating the most optimal environment and conditions for success. In all the years of working is design and helping to build resonating, impactful brands, I have always shared with my teams the incredible importance of pre-production. Taking care of all the details, setting everything up for the most effective, beautiful and engaging output. This too applies to setting ourselves up for our best performance and, while, as it relates to apparel, this has largely been focused on performance wear for athletes and those engaging in an active lifestyle where performance of the apparel is key (gear for extreme weather, gear that allows full movement, gear that allows breathability, moisture-wicking, non-chafing etc), it has not (largely) translated into performance wear for your best, most supported and considered performance as a teacher, a lawyer, a CEO, a business leader, a TV presenter, particularly as a women. The clothes that women wear for all of these roles and so, so many more, need to be as carefully and thoughtfully designed as the performance wear for a runner, a climber, a dancer - because, setting up for success, the pre-production, of getting dressed each day, should be that thoughtful, that easy and that considered. For the best, strongest and most successful performance possible. behind the desk, at the boardroom table, in the courtroom and in the TV station. Check out SophieGrace at the Magic Show, New York Feb 20-22 and see thoughtful, beautiful design, made to perform on a different kind of mountaintop. #magicnewyork #Sophiegrace #appareldesign #apparelmanufacturing #forwomen #bywomen #performancedesign #beautifuldesign
If you're in NY this week stop by and say 👋 to Emma May
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Account Executive @ UKG | Sales Processes, Presentation Skills, Growth-oriented
6moI love Sophie Grace!!! I have quite a few pieces and more on my wish list!!! I live in one of the shirts so often that I own 3 of the same one! So lucky to have a showroom in Calgary!