Andrea K. Leigh’s Post

Amazon Prime Day is just over a week away, and Numerator expects 40% of US consumers to shop the event. In our latest report, we analyze six key online retail events in the US from Amazon, Walmart, and Target. Here's what we found: 🏬 Consumers are split on all the sales events - 35% of respondents said there are too many events, 33% said they wish there were more events, and 32% said the number of events is just right. 🛒 100% of Amazon Prime Day 2023 shoppers said they were aware that the event was happening, doubling Amazon’s average household penetration of 21% to 40.1% on Prime Day (a 91% lift). The top reasons for shopping last year's events were: 💲 Price (75% of consumers) 🛍️ Wide variety of items on sale (57%) 🚐 Fast Shipping (44%) 💻 Online shopping experience (39%) 🔙 Easy return process (37%) Read the press release: https://bit.ly/3XVjzOD Read the report: https://bit.ly/4bvKsM5 #Numerator #consumerinsights #consumersurvey #Amazon #AmazonPrime #PrimeDay2024 #AmazonPrimeDay2024 #AmazonPrimeDay #retailsalesevents #Walmart #Target #TargetCircleWeek

Amazon’s Prime Day brings record sales again as shoppers hunt for deals Amazon revealed that Prime Day 2024 was its largest ever, with record-breaking sales and more items sold during the two-day event than any previous Prime Day. The three weeks leading up to Prime Day saw a record number of new Prime members joining worldwide. During Prime Day, Prime members snapped up millions of deals across 35+ categories, with Rufus, Amazon’s new AI-powered shopping assistant, streamlining the process. Independent sellers, mainly small and medium-sized businesses, sold over 200 million items. Total online spending during the July 16-17 event hit $14.2 billion, up 11% from last year, according to Adobe Analytics. From January to June, U.S. consumers spent $503 billion online, a 7% increase from last year. E-commerce prices are down 4% year over year, highlighting a shift towards budget-conscious shopping rather than inflation-driven price hikes. Neil Saunders of GlobalData Retail noted that consumers are increasingly planning purchases around sales events like Prime Day, with less impulse buying. Amazon is adapting by focusing on essential items. The average order size for Prime Day increased slightly from $54 in 2023 to $58 in 2024, while the average household order size fell to $152. Shoppers focused on low-price items, with the average spend per item at $28, compared to $32 last year. This year’s Prime Day was marked by a preference for small indulgences and everyday items, reflecting more conscious spending. Consumers seem to be waiting for sales, impacting pre-event spending patterns. Independent merchants on Amazon saw significant success, selling over 200 million items during Prime Day, with many preparing in advance for the surge in sales. America loves Amazon. Prime Day truly is an American holiday at this point and there’s no stopping this freight train. #PrimeDay #AmazonPrime #RecordSales #Ecommerce #OnlineShopping #RetailTrends #ConsumerBehavior #AdobeAnalytics #GlobalDataRetail #Numerator #SalesEvent #SMBs #AI #ShoppingTrends

Amazon Prime Day begins on July 16th this year. EMARKETER is forecasting that U.S. shoppers will spend nearly $14 billion online (across Amazon and other retailers) during the event. Here's what we're watching: - Prime Day's 10th anniversary will also mark the the 3rd consecutive Prime day that Amazon will see its online market share chipped away at by competitors. - U.S. shoppers tend to conduct extensive research and planning ahead of their Prime day shopping, which can reduce the potential to inspire impulse purchases. - For Amazon and other retailers, shopping events like Prime Day are about far more than ecommerce revenue. For starters: Increased site traffic = the chance to charge a premium for on site #retailmedia placements among brands hopeful to break through the noise. Report is linked in the comments for EMARKETER subscribers.

🚀 Discover the Benefits of Walmart+ Over Amazon Prime! 🛒 In the world of subscription services, Walmart+ is emerging as a strong contender to Amazon Prime. Here’s why Walmart+ is the clear choice for me: Free Same-Day Delivery: Walmart+ offers unlimited free delivery from your local store, often on the same day, which is ideal for groceries and essentials. No Minimum Order Requirements: Unlike Amazon Prime, which often has a $25 minimum for free shipping on non-Prime items, Walmart+ has no minimum order requirements for free shipping, making it easier to order smaller items as needed. Lower Price Points: Many items at Walmart start at less than $1, making it easier to find affordable everyday essentials, while many Amazon items tend to be closer to $10. Fuel Discounts: Members can save up to 10 cents per gallon at Walmart and Murphy gas stations, a perk not offered by Amazon Prime. Price and Value: Depending on individual needs, Walmart+ may offer better value, especially for those who frequently shop at Walmart and can take advantage of the fuel and prescription discounts. #WalmartPlus #Retail #SubscriptionServices #Convenience #Savings #SmartShopping What is your preference? Amazon Prime or Walmart+? Let me know in the comments! 👇

🚀 After the adrenaline of #Prime #Day, it's time to rest over the weekend and #analyze the #results obtained. Prime Day once again sets #records in #sales and #orders, a #trend established for years. Without a doubt, it has been a complete #success. Among our #clients, we have #led the best-selling products and achieved the highest #sales in almost all categories. https://lnkd.in/djAWRngT This #fantastic result is thanks to clients who know how to #bet and #delegate to a #great #team of #experts #certified in Amazon, who work at #Amazing. This afternoon we are all going to #celebrate and welcome this well-deserved #summer. We will give out our #Amazing #Awards and enjoy to the fullest after an intense and hard week. On Monday, we'll tell you more! Have a great weekend, everyone! #SuccessAmazon #AmazonAgency #AmazonPartner #SellAmazon #RetailMedia #AmazonAdvertising #Vendor #Seller #FBA #AmazonLogistic #AmazonContent #HelpAmazon #Twitch #PrimeVideo #AmazonEcosystem #AmazonMedia #StreamingTV #CaseStudyAmazon #AmazonCertified #RetailMedia #Marketplaces #MarketingDirector #CMO #KAM #Retailer #Summer2024 #AmazonLearnings #Learnings #AmazonAnalytics #AmazonUS

Walmart is offering half off Walmart+ memberships until July 18, ahead of Amazon's Prime Day on July 16 and 17. Until July 18, Walmart is offering Walmart+ memberships for $49 a year, or half off the usual $98 fee. The rivalry between Walmart and Amazon continues, with Walmart aiming to attract customers from the e-commerce giant. Walmart's CFO mentioned that delivery orders surpassed in-store pickup orders, and Walmart+ members are ordering more frequently with fewer items, resembling Amazon shoppers. Walmart has been expanding its marketplace of third-party sellers and utilizing its physical locations to fulfill online orders. The company is implementing upgrades in its stores to boost sales, both in-store and online. Walmart is adopting strategies similar to Target and Amazon to attract and retain customers. #walmart #amazon #primeday #usretail

Walmart is ramping up competition with Amazon ahead of Prime Day! Until July 18, Walmart+ memberships are available for just $49/year - a 50% discount. This strategic move precedes Amazon's Prime Day on July 16-17, aiming to attract customers and boost membership sign-ups. 💡 Insights on some trends and recent moves by Walmart 👉🏽 Walmart+ memberships are discounted to $49/year (usually $98) 👉🏽 Offer available until July 18 👉🏽 Amazon Prime Day is July 16-17 👉🏽 Walmart's delivery orders now surpass in-store pickup 👉🏽 Walmart+ members showing Amazon-like shopping behaviors 👉🏽 Expansion of third-party marketplace on Walmart.com 👉🏽"Store of the future" upgrades boosting both in-store and e-commerce sales 👉🏽 The retail giants continue to vie for customer loyalty. As Walmart enhances its e-commerce capabilities and membership perks, the line between traditional and online retail blurs further. #Walmart #Amazon #RetailWars #ECommerce #WalmartPlus #PrimeDay #RetailInnovation #OnlineShopping

Walmart is holding another sales event before Prime Day. It's their "largest deal event ever." Their most recent sale, Walmart+ Week, only ended on June 23rd, and Walmart Deals is slated to commence on July 8th through July 11th. At the same time, TikTok Shop is hosting its first "Deals for You Days" starting on July 9th. As if you needed a reminder, that falls only a week before Prime Day, July 16th & 17th. Walmart+ week was limited to Walmart+ members only, while Walmart Deals will be open to anyone with early access for Walmart+ members. My take: It's time to look alive, everyone; the battle for consumers' attention is reaching a peak. Consumers have more options than ever when it comes to seasonal shopping. I remember when Hulu first came out, and the general consensus was, “Why do I need Hulu when I have Netflix?” But now, most people have both. I believe the same thing will happen with Amazon Prime and Walmart+. Getting into Walmart+ because of grocery, staying and buying e-commerce because of fast shipping. While Walmart capitalizes on its supremacy in the Grocery category, Amazon seeks to stay top of mind for consumers by directly competing with Temu and Shein. And TikTok Shop? They're capturing the impulse shoppers. 2024 is shaping up to be quite the year for ecom. Let's see how the next 2 weeks go...

Amazon Prime Day spending expected to reach record $14B Shoppers are likely to spend roughly $14 billion during Amazon's Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a firm that studies e-commerce transaction data. Spending at Amazon , opens new tab  on Tuesday and Wednesday could rise 10.5% from Prime Day 2023, Adobe said. The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% of Amazon's net global sales, according to CFRA Research. Adobe Analytics, which analyzes over 1 trillion commerce transactions online, projected that the first day of the event will drive $7.1 billion in online spending, up 11.3% year over year. The second day is expected to bring in $6.9 billion online, up 9.2% year over year. #amazon #primeday #started #amzn #shopping #shop #people #bnpl #buynowpaylater #goods #bargain source : reuters, adobe

Amazon's Prime Day, projected to generate around US $ 14 billion in spending this week, marks a pivotal event in online retail. According to Adobe Analytics, spending during the two-day extravaganza is expected to rise by 10.5% compared to last year, showcasing its growing influence in the market. Originally launched a decade ago, Prime Day has evolved into a retail juggernaut, now constituting 1% to 2% of Amazon's global sales. This year, shoppers can expect enticing deals on a wide range of products from clothes and electronics to wellness items and back-to-school essentials. Amazon's decision to shift Prime Day later in July hasn't dampened enthusiasm, with early promotions already stirring anticipation amongst bargain hunters. Competitors like Walmart and Target are also gearing up with their own discounts, eyeing a share of the estimated US $ 38.8 billion Americans plan to spend on back-to-school items. As Adobe predicts, Amazon could see a staggering US $ 7.1 billion in sales on Day-1 alone, driven by substantial discounts on clothing and sporting goods. Read more👉🏻 https://lnkd.in/gXUuWjUU Vivek Pandya #ApparelResources #AmazonPrime #PrimeDay2024 #OnlineShopping #RetailTrends #BackToSchool #EcommerceDeals #ConsumerSpending #DigitalRetail #TechBargains #ShoppingSeason #SummerSales #RetailInnovation #ConsumerInsights #EconomicImpact #RetailTech #MarketAnalysis #DigitalEconomy #ShoppingEvent #RetailStrategy #ConsumerBehavior #EcommerceGrowth #SummerDeals #ShoppingFrenzy #RetailMarketing