Andrea Higuita Caro’s Post

The Potential TikTok Ban: What It Means for Marketers and Businesses The discussion around banning TikTok is heating up, and it’s making waves across the marketing and business world. As a platform with over a billion users worldwide, TikTok has become a game-changer for brands looking to connect with younger audiences, drive engagement, and showcase creativity through short-form video. But with the possibility of restrictions looming, many businesses are asking: What’s next? Here are a few thoughts: 1️⃣ Diversify Your Marketing Strategy: Relying on a single platform is risky. If TikTok gets banned, brands should already be exploring alternatives like Instagram Reels, YouTube Shorts, or even LinkedIn for video content. 2️⃣ Prioritize Owned Media: Platforms can disappear, but your email list, website, and blog are yours forever. Use these channels to stay connected with your audience. 3️⃣ Stay Agile: Change is a constant in marketing. The key to staying ahead is experimenting with new platforms, embracing new trends, and being willing to pivot. At Spark Design and Marketing, we understand the importance of building resilient strategies that aren’t dependent on any single platform. As we watch how this unfolds, it’s a reminder to innovate, stay flexible, and focus on creating value—no matter where your audience is. What are your thoughts on the potential TikTok ban?

Learn how to leverage TikTok to drive growth for your business. Only a small fraction of U.S. brands have tapped into TikTok as a marketing tool, presenting a significant opportunity for early adopters. TikTok's unique culture and format demand a distinct approach to content creation and advertising. Stay tuned for next week's insights on increasing your reach and engagement with TikTok Sounds!

With the uncertainty surrounding the TikTok ban, we’re here to support you. To our customers—we're committed to helping you navigate the ever-changing social media landscape. Your TikTok data is safe on our platform, and we’ll continue to monitor the situation as it unfolds and keep you informed. Here's what you need to know, and what you can do: - Your data, including historical campaign content, EMV, and reporting, remains secure and accessible within CreatorIQ - Take action by updating creator profiles, reallocating budgets, and diversifying your strategies across platforms - Proactive communication with your creators is key. Reach out to your TikTok creators and let them know how you plan to move forward. - Extend creator marketing programs across channels. Many campaigns (60%) already take a multi-platform approach, helping to reduce reliance on a single platform. We’ll continue to keep you informed as new updates emerge. If you have any questions or concerns, please don’t hesitate to reach out to your CreatorIQ Customer Success partner. For more insights and recommendations, head to our blog: https://ow.ly/kn9250UJ8iE

So TikTok may get banned this weekend or maybe not. TBD. But whether it does or doesn’t, there’s a bigger takeaway here: why TikTok has been so successful. It’s not just about the trends or the short videos. It’s about real content. It’s about connections. It’s about an algorithm that feels personal. Consumers want to feel understood. They want brands to know them and deliver content that resonates. Here’s the good news: You don’t need to be TikTok to create that kind of connection. Your website can do it too. Build real connections. Show people who you are as a brand. Make your content personal. Keep it simple - whether they’re buying or just learning more. And while you can’t control social media platforms, you can control your owned sites. Start there. Build your foundation. The rest will follow. Whether TikTok stays or goes, the principles that made it popular will still matter. Now, we get it—a company website can’t mimic a social media platform. But it’s worth asking your team: How can we try to replicate what TikTok is doing with our own site?

What comes after Tiktok? After two years, billions of views, and hundreds of millions of dollars, I refined a repeatable strategy for success. Here’s a look into my approach: Milestones - First Success: An app needed 300k users in 60 days to secure funding. We hit the target, raising another $6 million. - Largest Client: Revamped their strategy, discovering a new monetization category and achieving higher LTV than any other platform. - Third Win: Client reduced CPAs from $180 to $15 per subscription while scaling to $200k+/mo - Fourth Win: Client scaled to over $100k in a day due to the lowest CPAs and highest ROAS ever. It's all in the creative testing process. Tommy Clark says to test 90 pieces of content before making judgement on a platform. Mr. Beast says to make 100 videos before making decisions. There are answers that you can only find through this process. I watched as my biggest clients followed my strategies, dropped their performance marketing agencies, and started working with creative agencies. It got me thinking... 1. What if I could provide the creatives for my own strategy? 2. What if I could have a team that rivals my experience in both Youtube and Video Production? I can. And I do. Creator Labs is a social video agency that specializes in generating views that turn into revenue. Unlike other social media agencies, you won't have to choose between creatives or performance - You'll get a proven social media system that does both. If I were to put together an overview of how we do this, who would want to see it?

🚨 TikTok Shuts Down on Sunday🚨 ⏰Wake-up call to never relying too heavily on a single platform 🎓Here’s what I know: Starting Sunday, Americans who don’t already have TikTok won’t be able to download it. Users who currently have the app can keep it—but they won’t be able to update it, meaning it will likely become unusable over time. 🎬Here’s what you can do today: 1️⃣ Save Your Content: Ensure you have all the videos saved somewhere. Especially, ensure you have videos from others that may have provided you content. Also, screen shot any comments you want to remember. 2️⃣ Audit Your Content: Where else can you repurpose TikTok-style videos? Ensure it makes sense is authenticity to put on IG Reels, Website, YouTube Shorts, Pinterest, and even LinkedIn are viable platforms. (For fun, I am adding my viral TikTok video (1.5MM views). 3️⃣ Own Your Audience: Ask your existing audience on Tiktok to move with you if you decide to focus on other channels. Ask them to join your email lists, newsletters, and direct community-building efforts. 4️⃣ Bet on Trends, Not Platforms: The TikTok era has taught us that authentic, bite-sized, and relatable storytelling works. Carry that energy forward. And let’s be real: The best marketing strategy moving forward is one that doesn’t depend on one platform for success. In a world of ever-changing algorithms and policies, resilience comes from adaptability and audience connection. 🌟 Pro Tip: Start building community-driven strategies. Whether it’s via brand-owned platforms, connection > virality. Brands that win in 2025 and beyond won’t just follow trends—they’ll shape them. So ask yourself: is your marketing strategy ready for TikTok to shut down? Let’s discuss: If TikTok shuts down, how are you pivoting? 👇 #MarketingStrategy #TikTok #SocialMediaMarketing #FutureOfMarketing

🎬 Always wanted to be the rockstar of TikTok? Well, you're closer than you think. Here are some proven methods that can propel your TikTok content to new heights. 👇 1️⃣ Be the Mind-blower: First of all, ensure you're producing top-notch quality videos. Your unique perspective in an ocean of regular media pieces will make you stand out. 2️⃣ Know your Adoring Fans: Identify who your target audience is. That's your tribe. Create content that talks directly to them, resonating at a level they can't ignore. 3️⃣ Be Consistently Amazing: Feed your audience regularly. A consistent shower of content keeps them engaged and excited about what's next. 4️⃣ Smart Hashtag:#Strategy Matters: Popular hashtags can significantly increase visibility. But remember, relevance is key. 5️⃣ Repost Fan-Made Wonders: Encouraging user-generated content not only welcomes creativity but also builds a sense of community, leading to a snowball effect of follower growth. 6️⃣ Cut a Path: Engage with other TikTokers. Don't be a wallflower. Liking, comments, and interactions can bring you under the spotlight. 7️⃣ Mingle: Connect with your audience. Engagement makes them feel valued and more likely to promote your content. 8️⃣ Team Up: Collaborations can lead to mutual growth. Reach out to creators & brands to extend your follower base. 9️⃣ Makeover Time: Jazz up your profile. A compelling bio, a fetching profile photo, and a complete layout can magnetize potential followers. 🔟 Boost Up: If you're in a rush, consider using TikTok ads. Drive more traffic your way and fasten your pace. Working on these points can pave the way to a thriving TikTok presence. Soon, you'll have a tribe that's ready to engage, participate, and grow with you. Also, remember -- growth takes time, consistency, and patience. But boy, the rewards are phenomenal! 🚀 Eager to learn more about marketing and growth strategies? Comment 'freedom journal'💼 to get exclusive resources. To explore more, visit https://lnkd.in/gRp8yPQQ and unlock the secrets of astonishing business growth. Remember, in the business world, you're not alone out there. It's all about learning, improving, and advancing together. Let's keep the conversation going, folks!

🎥TikTok is Coming for YouTube's Turf: Why Long Form Matters for B2B and Beauty/Lifestyle Communication Hey B2B and beauty/lifestyle marketers! 📣 TikTok is testing long video uploads of up to 60 minutes in some markets. Why does this matter to you? 🤔 Why Long Form Matters: 1. Broader Creative Canvas: Long-form videos open up new storytelling opportunities. Think full episodes that take your audience on an emotional journey. 🎬✨ 2. Enhanced Engagement: TikTok's audience is massive and growing. Longer content means more ways to captivate and engage viewers. 📈 3. Strategic Brand Building: Reach users in sophisticated ways, from short social content to comprehensive brand campaigns. 🌍 The Story Behind the Shift: TechCrunch reports TikTok's move to longer videos is about flexibility for creators. Users are already watching serialized movie chunks, hinting at the platform's potential for substantial content. 🎥 In Context: Social platforms are evolving, blurring lines. While YouTube has dominated long-form, TikTok's native audience might soon prefer consuming longer videos within the app. This shift is key for beauty and lifestyle brands wanting deeper audience connections. 💄🌟 With TikTok's potential for long-form content, rethink your video strategy. Embrace the change and engage your audience on a deeper level.  Ready to explore the future of video marketing on TikTok? Drop a comment or DM us to get started! 🚀 #B2B #B2BStorytelling #B2BMarketing #TikTokMarketing #VideoMarketing #BeautyAndLifestyleMarketing

TikTok has been my life for almost 4 years (~1,400 consecutive days). But transparently I have a love-hate relationship with the app. Yes, I get it. Many people have tuned into TikTok almost every day since the pandemic. But few people have experienced this platform in the multi-hyphenated way I have. Employee - Creator - Consultancy Founder I've gone through 3-4 potential bans. One of which happened 6 weeks into my time working there. My 9-5 for over two years was working on the frontlines at TikTok. From 5-9, I created content on the platform (slowly taking time off). Every conversation outside of my content and job somehow, unsurprisingly transitioned into TikTok. Although I take a TikTok-first approach my business is short-form video content, so a ban is just a slight pivot in delivery, but TikTok is a key topic on almost every call I have. I get why there is a ban: China, Data-Privacy, "Shaping American Minds." I get why creators are going to be upset. I even get why some brands out there are secretly thankful that they might no longer have to "do a TikTok." I think the worst part about the ban is that many brands that aren't already successful with creator-first organic content might give up entirely. They'll stick to influencer content, post some pictures and an occasional reel about something that means nothing, and sit back with their 100K+ following on Instagram. I hope I'm wrong. Whatever happens, I'll say this: TikTok has given opportunities to those who go after it. Regardless of what they look like, their background, or how much money they can throw into advertising. There is so much I can write about this TikTok ban. The reasons why it makes sense and why it doesn't. The negative impact on creators and brands. I'm thinking of writing a short dissertation over the next week or so to dive into this and will share it in my newsletter. If you haven't already subscribed check it out: https://lnkd.in/gKcufc9a

How to Be Successful on TikTok and why businesses should be on TikTok? Here’s How My Video Hit nearly 1M Views In today’s fast-paced digital world, businesses need to be where their audience is — and right now, that’s TikTok. If you're looking to connect with younger consumers, being agile and adapting to this platform is essential! Ever wonder why some TikToks go viral? My recent video got nearly 1M views, over 130K likes, over 1000 comments, and over 4600 saves — here’s why: 1. Hot Topic It was tied to the U.S. elections and Kamala Harris, a subject everyone was talking about. Staying relevant to trending news gives your content a major boost. 2. Early Trending Audio I used a sound that was just starting to trend, which TikTok’s algorithm loves. Early adoption of trending audio can significantly increase your video’s reach. 3. Conversation Starter  It sparked discussion, with hundreds of people engaging through comments. The more interaction, the more TikTok promotes your content. 4. Verbal Hook: The video grabbed attention in the first few seconds—crucial for keeping viewers watching till the end. By combining timeliness, trending elements, and engagement, you can increase your chances of going viral! For businesses, TikTok is still a relatively untapped opportunity, where a single video can blow up and generate massive exposure. With the right approach, companies can leverage TikTok’s algorithm to reach millions organically, offering free marketing. If you're looking to stay relevant and connect with the next generation of consumers, now is the time to embrace TikTok and make the most of its viral potential.