Andrew Bulloss’ Post

Sneak peek - Ridgeline's narrative driven Battlefield campaign will endure despite the closure, but Respawn's unannounced Star Wars FPS will never see the light of day.🔴 Kaedim is the ultimate 3D asset creation platform for game developers. Upload an image and get a production-ready 3D model in seconds. 🟢 Get Started Today: Kaedim3d.com or Check out our Showcase: app.kaedim3d.com/showcase #gdc #gdc2024 #a16z #GameDevelopment #Gamers #Gaming #UnrealEngine #GamingUpdates

Why can't Warner Bros. Discovery stop talking about gaming lately? Gaming, with streaming, are the areas WBD is counting on for a much-needed growth story as its biggest business of legacy TV declines. But can WBD grow gaming enough on its own to make up for TV's decline, or will it have to turn to M&A? I talked to games chief David Haddad for Business Insider about having 2 of the hottest games of 2023 and his plans to keep the growth streak going. #videogames #streamingvideo #manda #tvindustry   https://lnkd.in/eADi843N

Why did we choose NetEase Games, what does stepping out of our comfort zone mean, what kind of game are we making, what are our plans for the studio to grow? In case you missed it, last week David Vonderhaar sat down with GamesIndustry.Biz to answer all these questions, and more.   https://lnkd.in/grm8RbMj   🗣 "I was really, really impressed by the NetEase ecosystem, the totality of everything behind you that supports you.” 🗣 "Running a studio is not the same thing as designing one part of a video game. You have to think about everything all the time." 🗣 “[Our game] is a co-op first-person shooter, and it's not going to be about killing a lot of people all the time. It's more nuanced than that." 🗣 "I feel like the pressure should be on the people who are not trying to innovate, not the people that are trying to."    #BulletFarm #NetEaseGames #Gaming

Video games and visual media have gone hand-in-hand for years, and we've been blessed with some awesome adaptations in recent years. Looking at you, #TheLastofUs and #Fallout 👀. It feels as though popular media franchises are bleeding their way into video games, and vice versa, more than ever. With the recent announcement of The Sims movie, and The Ghost of Tsushima not so long ago, the trend appears to show no signs of stopping. With that in mind, is it a long-term sustainable collaboration? Or is it more a reflection of the lack of truly new and unique IPs? https://lnkd.in/eiAu9-f7

The Walt Disney Company dropped a ton of announcements and the main focus was on the rebundling of sports content with what have always been their competitors - something myself and Mark Pannes and others have long believed was inevitable. I was much more interested in seeing the announcement of this investment in Epic Games to build new universes for their IP in the gaming world. I had previously presumed Electronic Arts (EA) could be a target as it makes Star Wars IP games and the sports franchise could be an interesting fit with ESPN and other sports rights its involved with. We are a part of the consumer industry and Sport / Media / Gaming are all part of this space. Finding ways to extend your IP into where people spend their time and money (go do some research on how big 'gaming' is) shows that despite the issues Iger faces he continues to try and reinvent the game even as the game is being changed around him. #sportsbiz #entertainment #gaming #investment https://lnkd.in/eXw8xrUP

Great insights from #transmedia pioneers @ Skybound on how to maintain appeal while adapting an interactive medium like #videogames into a passive one like #Films/TV #series. Goldman highlights how paramount intrinsic game and show quality are to the initiative's success, and how day & date transmedia releases do not necessarily serve the wider franchise and may even be detrimental to multiplayer social games / live service #IPs a la #Fallout. A few personal favorites: - "Focus on the bedrock of [your] franchise – the video games themselves – before seeking expansion elsewhere. [...] If you don't have an awesome game, you don't have any advantage in making a TV show compared to any completely original pitch from somebody else. " - "There's this concept of ‘primary and ancillary’ but you can't think that way anymore – everything is primary. [...] If you have a great show and you make an okay game, the gamers are going to roast you, and if you have a great game and you make an okay show, no one's gonna watch it." Looking forward to future developments in that space! Full article available here: https://lnkd.in/e3Z5U_gd #entertaintment #marketresearch #gaming #movies #franchises

Fallout 4 launched in 2015. Today, it's the #1 game in Europe. To achieve that, it had to hit a 7,500% week over week gain. There were also THREE other Fallout games in the top 10. Transmedia, FTW. #1 - Fallout 4 #2 - Helldivers 2 #3 - EA Sports FC 24 #4 - GTA V #5 - CoD MW3 #6 - Red Dead 2 #7 - Hogwarts Legacy #8 - Fallout 76 (2018) #9 - Fallout: New Vegas (2010) #10 - Fallout 3 (2008) ...people who were born when Fallout 3 came out...are driving now. ...and, not to be overlooked: Fallout Shelter (mobile, 2015) hit #7 on the US iOS free games chart (highest ranking since 2018)...and showed dramatic increases: Revenue: $80,000/day (up from $20,000 pre-TV series) Downloads: 60,000/day (up from 20,000 pre-TV series) Quick History: One of the many reasons that transmedia didn't work so well in the past, is because all too often, there was a belief that the game and the movie/show needed to be released at the same time in order to maximize impact. That's not what happened. What happened: The movie/show had a hard, immovable premier date. Someone printed posters...therefore, it was locked. This was often way sooner than a good game could be built...so either an existing game would get re-skinned, the scope of the game was massively reduced, or the game got launched before it was fully baked...and you got runny brownies. The most recent (full) Fallout game was launched in 2018...yet here we are. Last of Us 2 came out in 2020...but HBO's brilliant series launched in 2023. League of Legends came out in 2009...Netflix posted Arcane in 2021. Btw...lest anyone forget, Arcane's first two episodes premiered on Twitch...to over 7MM viewers. Over 5,000 channels co-streamed it. Transmedia done right...is not about tying day-and-date launches. It's about ensuring quality production at both ends, knowing (and truly caring about) your source content...and knowing (and truly caring about) your audience. Congrats to Prime Video & Amazon Studios...congrats to Bethesda Game Studios...congrats to gamers and viewers. Now...when is Season 2...and when is Fallout 5? ...hopefully, not the same day. https://lnkd.in/gqw-PnKY

The Walt Disney Company announced a $1.5 billion investment into Epic Games, to expand the worlds of Disney, Pixar, Marvel, Star Wars, and Avatar by bringing them into the shoot’em up environment of Fortnite. In 2024 Gaming has become much more valuable than Movies. And Disney really has no presence in this space. Looks like they want to use the popularity of Fortnite to reach more Gen Z and Alpha audiences, to introduce and engage them with their franchise content and characters. - Will this partnership increase customer growth for their brand franchises? - Could it expand reach with younger audiences? - How will the younger family franchises blend into a shooting game? Time will tell how this partnership plays out. #Disney #EpicGames #Fortnite #Innovation #GamingIndustry #genalpha

The gaming purchase journey is undergoing radical transformation. The Patient Gamer is waiting longer and longer before they decide to buy. 30% of gamers outright refuse to pre-order. They are also more inclined to stick to what they know. Our Starfield launch, last year, was the only new game to break into the top ten of monthly active users in 2024 The rest are all long established franchises....Alexandra Etzine explains how we help clients navigate these choppy waters. #havasentertainment, #havas, #havasmedia, #gaming, #advertising, #media

5x increase in gameplay hours post fallout show release is a reinforcing data point that will continue to spark more multi-media / transmedia projects. Some notable takeaways, more core IP stakeholders were involved in the creation of the show similarly to Last of Us signaling improving synergy between Game Devs & Hollywood. Also having most of the fallout titles available on game pass prior to release gives more reason for old and new players to get familiar to the IP or introduced to the universe for the first time after migrating from the show to the game. https://lnkd.in/gzZMYDA2