Winch Design’s Post

Companies are increasingly looking for individuals with a diverse skill set in areas like social media marketing, digital advertising, SEO, and graphic design for several reasons: 1. **Cost Efficiency**: Hiring a multi-skilled individual can be more cost-effective than hiring several specialists. This reduces payroll expenses and simplifies management. 2. **Integrated Strategies**: A person who understands multiple areas can create more cohesive and integrated marketing strategies. They can align social media campaigns with SEO and advertising efforts, ensuring a more unified brand message. 3. **Flexibility and Adaptability**: The digital landscape is constantly changing. Professionals who possess a broad range of skills can quickly adapt to new trends and technologies, allowing companies to remain competitive. 4. **Better Communication**: When one person handles multiple roles, communication becomes easier. There’s less chance of misalignment or misunderstanding between different departments or team members. 5. **Holistic Understanding**: A professional with knowledge in various domains can see the bigger picture. They can identify how different marketing channels influence each other and optimize campaigns accordingly. 6. **Innovation and Creativity**: Diverse skills foster creativity. A marketer who understands graphic design might develop more visually appealing content, while someone with SEO knowledge can ensure that content is also discoverable. 7. **Resource Constraints**: Many companies, especially startups and small businesses, may not have the budget to hire multiple specialists. A versatile employee helps them maximize their resources. 8. **Faster Implementation**: Having one person manage multiple aspects of marketing can speed up project timelines, as fewer handoffs are needed and decisions can be made more quickly. Overall, companies are looking for adaptable talents who can contribute to various facets of their marketing strategy, driving efficiency and innovation in their campaigns. NB see the notable disadvantages on the next post.

Marketing Isn’t Just an Expense It’s an Investment Would you cut corners when building your dream home? Probably not. You’d hire an architect, a designer, and a contractor to make sure the job is done right. Marketing is no different. Here’s a quick story: One of our clients was spending thousands on Google Ads, running their campaigns themselves, and seeing very little return. We came in, revamped their strategy, and within three months, their campaigns were delivering a 5x ROI. Hiring marketing experts isn’t just about saving time it’s about making every dollar work harder. ✔️ Better campaigns. ✔️ Bigger impact. ✔️ Results you can actually measure. 2025 isn’t the year for trial and error. It’s the year for growth, strategy, and results that matter. 📈 Let Sivano help you build a marketing strategy that works. Let’s make 2025 your breakthrough year. 📈 Drop us a message if you’re ready to take your marketing to the next level.

Some marketing jobs' "duties and responsibilities" are hilariously bad, so I had to share one from a larger local business. Below are some of the responsibilities for this position: Digital Marketing Specialist Full Time 55k ✅ Maintain, update and create website content. (Web Developer) ✅Create marketing videos.....Find B-roll, trending audio, visual effects... (Video Editor/Producer) ✅Create virtual events as needed ..... (Events Manager) ✅Act as Editor/Producer for.....(Editor) ✅Produce and design engaging digital advertising campaigns...(Performance Marketer) ✅Monitor online marketing and advertising trends and recommends new technologies and enhancements (Marketing Operations Analyst) ✅Responsible for the design and layout of materials, including flyers, posters, postcards, banners, (Graphic Designer) ✅Serve as the company photographer (Photographer) ✅Serve as the company presentation designer (Little bit of everything) ✅Develop distinctive logos (Logo Designer) ✅Build campaigns, manage audiences and track performance of e-newsletters in email software. (Email Marketing Manager) ✅Assist with standard operations of the Marketing and Communications department including writing, proofreading and editing. (Copywriter) ✅Monitor social media routinely (Social Media Manager) We may know people that can do the above (and that's a special person), but it sure as hell isn't worth 55k. Also, isn't your brand worth more to you than loading one person up with more responsibilities than they can handle? Their failure is your brand's failure. If you have this many marketing needs, here are two options. 1 - Hire a team of marketers who have the specific skillsets to help you achieve your goals. Not one person who it all lands on. 2- Hire an agency who can handle this level of need. Bell Media Group handles 90% of the above with specialists in each area. Our average clients pay around 60k annually for us to help them, and they get access to our entire team/technology stack. But what do you think? Marketers - would you take this job? Is it worth hiring an agency? Do agencies suck to work with? Are employees the only way to go? Would love to hear your opinion below.

New Post: Marketing Assistant - https://lnkd.in/d2fJmK5f About the job Our client, a renowned entrepreneur and author, is seeking a highly organized and versatile Marketing Assistant to provide marketing, administrative, and operational support. This role involves updating and maintaining system records, assisting with website and content management, managing administrative tasks, and designing visual assets. If you are tech-savvy, adaptable, a fast typer, and have a strong eye for detail, we encourage you to apply. Location: Fully-Remote (Work from Home), 11 AM - 6 PM CST Key Responsibilities Operational Support: You will update spreadsheets and data in Trello and Google Sheets, ensuring tasks are tracked and deliverables are met with great attention to detail. Graphic Design: You will use Canva to create featured images and graphics for articles, requiring a solid design eye to produce visually appealing content. Website Management: You will manage WordPress sites for clients, including tracking requests, implementing changes (e.g., title/copy updates), and maintaining accuracy. Administrative Support: You will manage email and calendar scheduling, book reservations, and handle logistical tasks such as phone call follow-ups. Content Support: You will assist with light blog writing and proofreading, demonstrating excellent writing skills and attention to detail. Adaptability: You will handle a dynamic workload where no two days are alike, showcasing flexibility and initiative to meet evolving priorities. What Success Looks Like Efficient Administration: Seamlessly managed emails, schedules, and logistical tasks that improve operational efficiency. On-Time Deliverables: Accurate and timely updates to spreadsheets, WordPress sites, and other project management tools. High-Quality Visuals: Professionally designed graphics and images that enhance content quality and brand consistency. Optimized Web Management: Well-maintained WordPress sites with efficient handling of client requests and SEO optimization. Content Excellence: Clear, engaging blog posts and meticulously proofread materials that reflect a high standard of quality. Qualifications Experience: Previous experience in administrative support, marketing, or a similar role Skills: Strong organizational skills with a sharp eye for detail. Excellent writing and proofreading skills for supporting blog writing. Tech-savvy with the ability to quickly learn new tools and adapt to changing priorities. Fluent English communication skills, verbal and written Fast typing skills with a typing speed of 80+ WPM Traits: Adaptive and dynamic, with the ability to handle a varied and fast-paced workload. Creative, resourceful, and proactive in finding solutions and meeting goals. Preferred Skills (Nice to Have) Proficiency in graphic design using Canva is highly preferred. Familiarity with WordPress and SEO i

You’ve decided to leave academia and go into marketing, but you're confused by all the options? Here are 𝟴 𝗷𝗼𝗯𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 your career in science marketing: 𝟭. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿: handles the logistics of marketing campaigns. This includes managing timelines, working with different departments to ensure everything runs smoothly, and reporting on the results 𝟮. 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿: creates engaging 'copies’ (marketing jargon for text... don't ask me why) for anything from a website to a brochure to an ad 𝟯. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗿: manages social media accounts, creates content, and interacts with followers 𝟰. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗵𝗮𝗰𝗸𝗲𝗿: uses creative, cost-effective strategies to help companies acquire and retain customers 𝟱. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁: works on product launches, develops marketing strategies, and ensures that products meet customer needs. 𝟲. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗮𝗹𝘆𝘀𝘁: collects and analyzes data to gauge the performance of marketing activities. 𝟳. 𝗘𝘃𝗲𝗻𝘁 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿: plans and manages the logistics of conferences, seminars, and trade shows 𝟴. 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿: creates layouts, designs and scientific illustrations. Which one will you choose? For more details on those jobs, check my article: https://lnkd.in/eWwszzgR

New Post: Marketing Assistant - https://lnkd.in/d6EzP4g6 the job Our client, a renowned entrepreneur and author, is seeking a highly organized and versatile Marketing Assistant to provide marketing, administrative, and operational support. This role involves updating and maintaining system records, assisting with website and content management, managing administrative tasks, and designing visual assets. If you are tech-savavy, adaptable, a fast typer, and have a strong eye for detail, we encourage you to apply. Location: Fully-Remote (Work from Home), 11 AM - 6 PM CST Key Responsibilities Operational Support: You will update spreadsheets and data in Trello and Google Sheets, ensuring tasks are tracked and deliverables are met with great attention to detail. Graphic Design: You will use Canva to create featured images and graphics for articles, requiring a solid design eye to produce visually appealing content. Website Management: You will manage WordPress sites for clients, including tracking requests, implementing changes (e.g., title/copy updates), and maintaining accuracy. Administrative Support: You will manage email and calendar scheduling, book reservations, and handle logistical tasks such as phone call follow-ups. Content Support: You will assist with light blog writing and proofreading, demonstrating excellent writing skills and attention to detail. Adaptability: You will handle a dynamic workload where no two days are alike, showcasing flexibility and initiative to meet evolving priorities. What Success Looks Like Efficient Administration: Seamlessly managed emails, schedules, and logistical tasks that improve operational efficiency. On-Time Deliverables: Accurate and timely updates to spreadsheets, WordPress sites, and other project management tools. High-Quality Visuals: Professionally designed graphics and images that enhance content quality and brand consistency. Optimized Web Management: Well-maintained WordPress sites with efficient handling of client requests and SEO optimization. Content Excellence: Clear, engaging blog posts and meticulously proofread materials that reflect a high standard of quality. Qualifications Experience: Previous experience in administrative support, marketing, or a similar role Skills: Strong organizational skills with a sharp eye for detail. Excellent writing and proofreading skills for supporting blog writing. Tech-savvy with the ability to quickly learn new tools and adapt to changing priorities. Fluent English communication skills, verbal and written Fast typing skills with a typing speed of 80+ WPM Traits: Adaptive and dynamic, with the ability to handle a varied and fast-paced workload. Creative, resourceful, and proactive in finding solutions and meeting goals. Preferred Skills (Nice To Have) Proficiency in graphic design using Canva is highly preferred. Familiarity with WordPre

Marketing specialist WANTED! You can apply here: https://bit.ly/40gVLEp but before please read rest of the post below ⬇️ If you enjoy: - Diving into monotony and relishing every day that looks exactly the same as the previous one. - Listening to boring presentations about "innovative strategies" that are actually just a repeat of the same slide from last year. - Working within rigid time frames, where every minute is strictly planned, and spontaneity is a foreign word. - Receiving calls from your boss, who always knows better how you should perform your tasks (even if they've never been in your role). - Trading creativity for dull reports that no one reads but everyone has to write. This position is not for you... But if you enjoy: - Embracing variety and enjoying each day as a new adventure, filled with different challenges and experiences. - Engaging in dynamic discussions about truly innovative strategies that inspire creativity and fresh ideas. - Thriving in a flexible work environment, where spontaneity is encouraged, and every moment can lead to unexpected opportunities. - Having open communication with your boss, who values your expertise and trusts you to make decisions about your tasks. - Fostering creativity by working on exciting projects that captivate attention and generate meaningful insights. - "have never done this things before but fuck it lets test it! - attitude do not wait apply here: https://bit.ly/40gVLEp

In-House vs. External Agencies: The Hilarious Truth Thinking about hiring an external branding agency? Here’s the tea ☕: In-house teams are like family—they know your brand inside out, but sometimes they’re too close to the problem. External agencies? They’re the cool aunt/uncle who shows up with fresh ideas and leaves before things get messy. Why offload tasks like logo design, graphics, and analytics to an agency? ✅ Free up your team for big-picture thinking. ✅ Avoid the tunnel vision trap (looking at you, marketing managers). ✅ Scale effortlessly without hiring 10 new people. ✅ Escape the groupthink vortex and inject some much-needed creativity. So, what’s it gonna be? The comfort of in-house or the boldness of external? Let’s debate in the comments! 👇 #Branding #Marketing #AgencyLife #InHouseVsAgency #CreativeThinking

Most companies can’t afford the marketing they need and deserve. We get it. You want to build an internal team. A dedicated group of professionals that will devote all of their working hours to the company. Here’s what the internal team might (should?) look like: 🧠 CMO 🎨 Creative Director 🎥 Production Designer/Motion Graphics Designer 🧰 Marketing Ops Lead 🤖 Marketing Automation Lead ✍ Content Writer (maybe 2) 📣 Social Media Community Manager 🎉 Events Coordinator Add up all those salaries and benefits, and you're easily stretching close to $1 million. For a midsized or boutique professional services firm, that's a nonstarter. Worse—you’ll probably get at least one of those hires wrong (we all do). Like that $2 million beach house, we can’t afford what we want (need). Solution? Rent some of those skills. Build a small internal team that knows your business. And then rent the rest of what you want. When you outsource some of the work to a marketing agency, you give yourself flexibility. And if you choose wisely, you gain a partner committed to your success 😉

Why Do You Need a Personal Website? 10 Essential Benefits of Having a Personal Website for Your Branding. 1. Control Your Narrative: Take charge of your online presence, ensuring accurate and positive portrayals of your brand. 2. Professional Image: Project professionalism and credibility, showcasing your skills and expertise in a polished and professional manner. 3. Showcase Portfolio: Display your work, projects, and achievements, providing tangible evidence of your capabilities to potential clients or employers. 4. Expand Reach: Reach a wider audience beyond your immediate network, attracting new opportunities and connections. 5. 24/7 Accessibility: Your website is available round-the-clock, allowing visitors to learn about you and your services at any time. 6. Stand Out: Differentiate yourself from competitors with a unique and visually appealing online presence that captures attention. 7. Build Trust: Establish trust and credibility with potential clients or employers by providing a transparent and informative platform. 8. Networking Hub: Use your website as a central hub for networking, and connecting with industry peers, collaborators, and clients. 9. Express Creativity: Showcase your personality and creativity through personalized design elements, reflecting your brand identity. 10. Career Advancement: Propel your career forward with increased visibility and opportunities, including job offers, collaborations, and speaking engagements. Investing in a personal website is crucial for establishing your online presence, showcasing your talents, and opening doors to new opportunities. ➡  I can help you create a stunning website that reflects your brand and captivates your audience, ensuring that you make a lasting impression online. Let's work together to bring your vision to life! My client's feedback: https://lnkd.in/ge4wNHM3 WhatsApp (+8801677463530)