Andrew de Michaelis’ Post

📢 Exciting News! 📢 I’m thrilled to announce the launch of my new book, Building Sponsorship Success! 🏆✨ This book is for every athlete, team, and sports professional who’s ready to elevate their career by creating meaningful sponsorships that go beyond financial support. Today’s sponsorship landscape is dynamic and filled with opportunity, but knowing how to navigate it effectively—and authentically—can be challenging. That’s why I’ve put these insights, strategies, and practical advice into this guide, to help athletes at every level build impactful partnerships. Building Sponsorship Success covers it all, from: ✅ Building a strong, influential brand on social media ✅ Attracting local community support as a foundation for growth ✅ Creating mutual value for sponsors and demonstrating ROI ✅ Developing long-term partnerships that evolve with your career With real-life examples, actionable steps, and case studies from the sports world, this book is designed to be accessible and impactful, whether you’re just starting out or looking to expand existing partnerships. I believe every athlete has a unique story and potential, and this book offers a roadmap to showcase that and build relationships that last. To every aspiring athlete, coach, sports manager, and professional out there—this book is for you! I can’t wait to see how Building Sponsorship Success helps you achieve your goals and bring your vision to life. 🚀📈 Thank you to everyone who supported this journey! 🙏 Let’s build something great together. 💪⚡ #BuildingSponsorshipSuccess #SportsSponsorship #AthleteBranding #NewBookRelease #SportsMarketing #LinkedInCommunity https://a.co/d/eCiI47I

Hello LinkedIn community, As you may have already seen, I have recently joined Charlton Athletic FC. The reception from everyone at the club has been incredibly warm, making my initial weeks here truly remarkable. Those of you who know me understand that this is arguably my dream role. Having been a supporter of Charlton since I was three, it feels surreal to now be an integral part of the club. As we move past the 23/24 season, we are gearing up to leverage this momentum and propel the club to new heights in the 24/25 season. 🚀 Partnership Opportunities: We are thrilled to present a variety of sponsorship opportunities that will help amplify your business’s visibility. With a robust and engaged fan base of over 650,000 followers, Charlton Athletic is dedicated to fostering partnerships that enhance brand exposure and create mutual value. Our commitment extends beyond the pitch. The club’s outstanding community initiatives have earned us the title of Community Club of the Year from the EFL. Furthermore, our strategic partnership with FootballCo has positioned Charlton as a premier content partner, significantly expanding our global reach and attracting millions of views worldwide. We offer tailored sponsorship packages suited to a range of budgets, each designed to connect your brand with our passionate and loyal supporters. If you're interested in exploring how Charlton Athletic can boost your business through strategic brand exposure, please reach out. I am keen to discuss how we can work together to make the upcoming season a landmark year for both your business and our club. Feel free to send me a direct message to learn more about our sponsorship opportunities. Let's discuss how we can collaborate to achieve great things together this coming season! Let's make the 24/25 season at The Valley a standout year for Charlton Athletic and your business. ⚽️🔴⚪ #CharltonAthletic #BrandExposure #SponsorshipOpportunities #BusinessGrowth #TheValley

📢 Exciting News! 📢 I’m thrilled to announce the launch of my new book, Building Sponsorship Success! 🏆✨ This book is for every athlete, team, and sports professional who’s ready to elevate their career by creating meaningful sponsorships that go beyond financial support. Today’s sponsorship landscape is dynamic and filled with opportunity, but knowing how to navigate it effectively—and authentically—can be challenging. That’s why I’ve put these insights, strategies, and practical advice into this guide, to help athletes at every level build impactful partnerships. Building Sponsorship Success covers it all, from: ✅ Building a strong, influential brand on social media ✅ Attracting local community support as a foundation for growth ✅ Creating mutual value for sponsors and demonstrating ROI ✅ Developing long-term partnerships that evolve with your career With real-life examples, actionable steps, and case studies from the sports world, this book is designed to be accessible and impactful, whether you’re just starting out or looking to expand existing partnerships. I believe every athlete has a unique story and potential, and this book offers a roadmap to showcase that and build relationships that last. To every aspiring athlete, coach, sports manager, and professional out there—this book is for you! I can’t wait to see how Building Sponsorship Success helps you achieve your goals and bring your vision to life. 🚀📈 Thank you to everyone who supported this journey! 🙏 Let’s build something great together. 💪⚡ #BuildingSponsorshipSuccess #SportsSponsorship #AthleteBranding #NewBookRelease #SportsMarketing #LinkedInCommunity https://a.co/d/8UZQRtJ

Sponsorship is expensive and long term. For business leaders this means how do you best design the opportunity for your brand and audience to win. Here are some thoughts as the Olympics kick off. The Hive Canadian Olympic Committee CBC https://lnkd.in/dTFppk4A

Our chief strategy officer shares a way forward for how business leaders should approach big sponsorship decisions.

I’d like to share a case study that truly resonated with me. It’s an invaluable resource for athletes, brands, and professionals already in the football industry—or those eager to make their mark in it. Football stands as the most heavily sponsored sport in the world, leading a global industry worth billions. But how are these high-value sponsorships formed, and what makes them successful? This case study, “An Analysis of Sponsorship Deals in Sport” from the International Journal of Sport Management, Recreation & Tourism, gives a fascinating look into: 📈 The growing dominance of sports sponsorship and football’s pivotal role. 🔑 The critical factors behind selecting the right sponsorship partners. ⚙️ The step-by-step framework for creating impactful and lasting sponsorship agreements. It’s a highly interesting read for anyone curious about how football partnerships are built and why they matter. Perfect for brands, sports organizations, and professionals aiming to understand the key elements driving sponsorship success.

In the world of sports, securing sponsorships is more than just funding—it’s about building partnerships that drive growth, performance, and visibility. Whether you’re an athlete aiming for personal bests or a team striving for glory, the right sponsorship can elevate your game. Check out our latest blog on 𝐸𝑓𝑓𝑒𝑐𝑡𝑖𝑣𝑒 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑒𝑠 𝑓𝑜𝑟 𝑆𝑒𝑐𝑢𝑟𝑖𝑛𝑔 𝑆𝑝𝑜𝑟𝑡𝑠 𝑆𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝𝑠, where we dive into essential steps like: 🎯 Defining Your Goals: Understand what you want to achieve and how sponsors can help. 📦 Crafting Irresistible Packages: Show potential sponsors the unique benefits of partnering with you. 📲 Leveraging Social Media: Use your online presence to attract and connect with the right sponsors. 🤝 Building Long-term Relationships: Discover how transparency and communication lead to sustainable partnerships. Learn how to transform your sponsorship efforts into a winning strategy ➡ https://lnkd.in/dqpPnCsR #SportsSponsorship #AthleteSuccess #Partnerships #MarketingStrategies #FanEngagement

Dear network, I want to share something that truly helped me last year, especially for professionals or students who are focusing on learning more about sports marketing, sponsorship, and partnerships. I read the book "Sponsorship in Marketing" by T. Bettina Cornwell, and it gave me a deeper perspective on the industry. For anyone looking to dive deeper into sports marketing, sponsorship, and partnerships in 2025, I highly recommend this book. It’s a fantastic resource where you’ll learn everything from building sponsorship portfolios, leveraging social media, managing legal aspects, to measuring ROI. The real-life case studies and examples make the concepts truly come to life. Shoutout to T. Bettina Cornwell for this amazing book and for including such valuable real-life cases!

🚀 Maximizing ROI from Global Sports Sponsorships 🏅 Excited to share our latest article on strategic approaches to measure and drive higher returns on sponsorship investments. 🌍 With billions watching, global sports sponsorships are a unique opportunity—but unlocking their full potential requires careful planning, data-driven strategies, and aligned execution. In this piece, looking closely at the Paris 2024🇫🇷 Olympic Games, we explore how: ✅ Impact varies across brands and markets ✅ Thoughtful activation is critical to building lasting mindshare - local efforts with immersive and impactful experiences drove greater impact ✅ Sponsorship objectives can be aligned with brand goals The Olympics and other global sporting events present unmatched opportunities for brands—but only if approached strategically. 🏟️ 📖 Read the full article below 👇 Peter Dewey Austin Davis Florian K. #SportsSponsorships #Sponsorships #Olympics #ROI #MarketingStrategy #BrandGrowth #Mindshare #Brand #FirstFastResponse