Andrew Jones’ Post

What's one of the first things you should do when planning to exhibit at a trade show? I believe you should start planning out everything you will need to do and take with you to the expo. Therefore, a good place to start is with a checklist. Here's a small extract from a recent webinar I ran, discussing a couple of things you may want to think about.

"A different kind of trade show" means no exhibitor is more important than you. No exhibitor gets lost among humungous booths. No attendee is more important than you. Every attendee has the opportunity for quality discussions and prospects for doing business. Isn't this what every trade event should be? Exhibit. Attend. Present content. https://lnkd.in/gWdydiQa

What do you do? When attending shows, attendees often can't understand what the exhibitor provides, and they have to ask the exhibitor what they do. Why? 🤔 People spend money, time, and effort, and attendees often can't understand what the exhibitor provides. Rule #1 when planning your next exhibit should be: attendees should be able to understand what you provide in a split second. ⏳ 👉 You have a few seconds to make a first impression, so do it properly. #DragonExhibits #AttractiveExhibits #Tips

Most trade shows are industry specific and many times, exhibitors roll out new and exciting products during a trade show event. Exhibiting or attending a trade show can allow your business to become more familiar with your competitors and allow opportunities to become collaborators. Even if you’ve attended or exhibited at a multitude of trade shows, there is always more to learn! Do you have a great collaboration story from a trade show event in which you’ve attended or exhibited? Share your stories in the comments below, we love a good collaboration tale! #SkylineB3Exhibits #ExhibitDesign #TradeShowExhibits #ExhibitSolutions #TradeShow101

If you are exhibiting at a show soon then here are 5 really simple things that will help you do it even more successfully. 1. Set 3 clear and measurable objectives for the show 2. Remember that your graphics should be readable from 15-20ft away 3. Keep 60% of your floorspace free for visitor access 4. Don’t ask “can I help you?” 5. Chase up every lead within 6 days. And if you want loads more strategies to get the most from exhibiting, get in touch for our in-house program “The 7 Steps to Exhibition Success” Happy Exhibiting, Stephan #𝕋𝕙𝕖𝔼𝕩𝕙𝕚𝕓𝕚𝕥𝕚𝕠𝕟𝔾𝕦𝕪 #EventsIndustry #Exhibitions #Events #EventProfs I’m Stephan, if your sales strategy is good but not good enough then get in touch as we can help you make it even better with some small simple changes. stephan@theexhibitionguy.com

As businesses are starting to look at budgets and plans for 2025, choosing the trade shows they will be participating in can be a big and expensive topic! 💰 to help I have put together a training video on How To Pick The Right Trade Show! 🎯 Or if you've already picked your show or think you have it dialed in, this video is helpful to know if you have selected the right one. In a speedy 13 minutes, I give you the seven questions you need to consider when looking at trade shows and events. Be sure to carve out time to watch this, and then share it with others! https://lnkd.in/gtwGAG7z And if you want some help picking the right show or crafting the right strategy, jump on my calendar and grab a free 15 minute time slot where we can discuss your needs! Find it in the comments! 👇👇

Trade Shows! I have the opportunity to set up a booth at a trade show. I’ve always been on the client side of these shows. Is it worth the investment to set up a booth at a trade show? What is the typical ROI and how long does it take to recover the cost of the booth from new clients gained at the show?

If you are exhibiting in the next 2-3 weeks, what you do in the run up to the show right now will help you get the results you want. * Make those 10 phone calls to your key buyers * Plan your 20 second pitch * Rehearse your Ice breaker Questions * Plan your post show follow up BEFORE you exhibit If it helps we run a 60 Minute webinar for Exhibitors on all the last minute things you can do to ensure you get the greatest return. This session is short and sweet and for people who are exhibiting in next 2-3 weeks. Unlimited attendees per company and a fun, fully interactive session. If you want more details get in touch today. #Exhibitions #ExhibitionsWork #EventProfs _______________________________________________________________ I’m Stephan, The Exhibition Guy and love to help Organisers, Contractors & Exhibitors achieve their objectives in our great industry. It`s what makes us tick. If you are interested in hearing more...Let’s have a chat. _______________________________________________________________

5 Benefits Of Having A Trade Show Magician At Your Next Exhibition 1. Attract Attention: Captivate crowds and make your booth stand out. 2. Engage Attendees: Hold attendees' attention, providing more time for sales interactions. 3. Create Memorable Experiences: Ensure attendees remember your brand long after the show. 4. Promote Products/Services: Integrate your brand into entertaining performances. 5. Differentiate: Showcase creativity and stand out from competitors. Bonus ROI: Appearing qualified ready to buy prospect at your booth

Trade shows are an excellent opportunity for businesses to showcase their products or services to a large audience. However, preparing for a trade show requires careful planning and organization to ensure success. Here are three key things that should be on your checklist when preparing for a trade show. Finish reading our blog: https://lnkd.in/e9DsvMgp