Andrew Meng’s Post

Subtle Selling: how the TikTok comment section could make you RICH 💰💬 Influencer marketing is changing, and the next step in its evolution is underway: influencers are generating more conversions in the comment section than they are using the TikTok video itself. Product featuring branded product, but not mentioning the brand, linking the product or ‘selling’ it in the video has proved an 30% higher ROI than traditionally structured influencer ad content 📈 Why? 👉🏼 The key lies in the comment section, with time spent in the comment section on TikTok far surpassing that of any other platform, it becomes the perfect place to convert engaged customers, especially Gen-Z. A really great product can be featured in a video and Gen-Z consumers will flock to the comments to find out where it’s from. When we split tested 100 pieces of influencer content, we found this drove 30% more conversions on average than content that explained or mentioned the product in the video itself. AND the top performing ‘featured’ content generated 8x more conversions than the top performing ‘mentioned’ content 🤯 The trend is clear…. Whoever wins in the comments, wins the conversions 🚀 #tiktokmarketing #tiktokagency #tinfluencermarketing #modernmarketing P.S. We know social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability for brands looking to win on TikTok 🥊 

Here's a quick dive into the dollars and cents of marketing in 2024. Instagram Ads vs Micro-Influencers? Which yields a better return on ad spend (ROAS) in 2024? Let's find out. As of February 2024, the average CPM (cost per thousand impressions) for Instagram Ads is $5.98. That means it costs around $6 for your ads to be seen 1,000 times or by 1,000 people. On the other hand, here's the average cost-per-post by influencers in 2024: Nano influencers (500-10,000 followers) $10-$100 per post Micro-influencers (10,000 to 50,000 followers) - $100 to $500 per post This will bring the CPM of influencers to an average of $10 (4 dollars higher than Instagram ads) But let's look at the results: The average click-through rate for Instagram Ads is 0.99%. This means that out of every 1,000 people that see your ad, you only get 1 click. Meanwhile, the average click-through rate for influencer marketing is 3%. This means you get 30 out of 1,000 people to click your ad. Lately, many advertisers are complaining about the quality of results they get on Facebook/Instagram Ads. Looking at these pointers, would you say Influencer marketing is a better way to go in 2024? #influencermarketing #marketing #advertising #beautybusiness #brandstrategist #yemiajibade

14 million views on branded content in just 1 week. Recently, we did an influencer marketing campaign with an Old gadgets buy and sell platform with a creative approach. The campaign target was to reach a Tier 1 audience and help in branding, which further led to sales. With the HOOK Strategy, we gained more than 14 million views, and the creator had 178K followers on Instagram. What did we do for the client? - Understanding the creator's audience [What they love to watch] - Brief consulting for the brand to help them target their TG audience. - Preparing HOOK for the brand. - Relatable and Sharable content for better recall. - Presenting the brand as the solution to a problem. We at PyroMedia🔥 are committed to delivering quality campaigns that make sense. That's what we say: "We create stories, not Ads." If you are a brand looking to start Influencer Marketing, reach out to me via email at kshitij@thepyromedia.com or DM me on LinkedIn #influencermarketing #contentmarketing #hookinfluencermarketing #ROI

The cost of social media ads has risen on average over 30% in the past 12 months 📈 That means if you’re running ads, you’re having to pay $13 today for what you only had to pay $10 for last June. And with more and more competition taking up virtually every industry, you HAVE TO be the smartest, funniest, most enticing ad on the feed. Otherwise you’re just another annoyed thumb-flick of your target customer. So what can you be doing instead? Influencer marketing. Individuals are over 3x more likely to make a purchasing decision from an influencer than they are from an ad. Yet less than 1 in 20 products and services are promoted via influencer marketing. Do I hear “blue ocean” anyone? 🌊 For the cherry on top, if you know what you’re doing (or have someone like me who can do it for you 😉) influencer marketing campaigns cost over 60% less than most ads to generate the same ROI. Comment below if you’d be interested in discussing how you can use influencer marketing to sell your product or service. #influencermarketing #socialmedia #socialmediaads

Why Influencer Marketing Beats Paid Ads (And Saves You Money) Ever feel like you’re throwing money at Facebook or Google ads and just hoping for better conversions? The truth is, people are becoming numb to traditional ads they scroll right past them without a second thought. But influencer marketing? That's a whole different ball game. When an influencer shares a product, it feels more like a trusted friend’s recommendation than an ad. And guess what? People are way more likely to listen and take action. You’re not just paying for clicks you’re investing in real conversations and authentic engagement. The best part? It often costs less and delivers more best results, especially when you tap into niche audiences. In a world overflowing with ads, influencer marketing cuts through the noise and connects with people where it counts—without breaking the bank. #influencermarketing #brands #advertising #ads #growth

🚀 Unlock Your Brand's Potential with TikTok Business! 🎉 Are you ready to elevate your marketing game? TikTok Business has an incredible offer that you won't want to miss! 🔥 Spend $30 and get $20 in ad credit, or spend $100 and receive a whopping $100 in ad credit! This is the perfect opportunity to amplify your brand's presence on one of the fastest-growing social media platforms. With TikTok's engaging audience and innovative advertising tools, you can create captivating content that truly resonates with your target market. Whether it's through in-feed ads, branded hashtag challenges, or collaborations with influencers, TikTok offers a unique way to connect with millions! ✨ Why TikTok? 🚀 Reach a wide, engaged audience 🎨 Leverage creative marketing opportunities 🤝 Collaborate with top influencers to boost authenticity Don't let this chance slip away! Head over to Join Secret and unlock these amazing promo codes today! Let's make your brand the next big sensation on TikTok! Learn more at: https://lnkd.in/gtEX9iNF #TikTokBusiness #MarketingStrategy #AdCredits #SocialMediaMarketing #InfluencerMarketing #BrandGrowth #TikTokAds #Discount #Deals #joinsecret

The Raygunomics of influencer marketing In a couple of short weeks (even less), Raygun's Instagram following grew from the low 1,000's, to currently in the 160,000's and growing. By some influencer marketing tiering, that promotes her from a Nano-Influencer (1,000-10,000 followers), to a Mid-Tier Influencer (50,000-500k followers) - and perhaps even higher tiers in the coming weeks. From a monetisation standpoint, that takes her earning potential from US$10-$100 per post on Instagram (assuming she was even able to attract the interest of brands), to US$500-$5,000 per post (with presumably more upcoming interest from brands than she was ever previously capable of attracting - how about a ‘Spread the Vegemite’ breaking move?). Not to mention payment for posts and content on other platforms. In Australia, spending in the Influencer Advertising market is forecasted to reach US$522.60m in 2024. The annual growth rate (CAGR 2024-2029) is anticipated to be 10.85%, leading to a projected market volume of US$874.50m by 2029. Quite a “noice, different, unusual” side hustle breaking 😜 🔫 Sources: https://lnkd.in/gSMFZdjp https://lnkd.in/gxt6GcBE

Last year, I was on the hunt for an influencer agency and came across The Shelf Influencer Marketing Agency. Have you heard of them? If not, look them up right now! I believe in thoroughly investigating an agency before even initiating a conversation, so I started with their website. If you haven't checked it out, you should. Their site is quirky and fun, but more importantly, every visit offered something new. They provide all kinds of gems, from engaging infographics to fun social media calendars. My favorite find was their guide, "How to Set Your Influencer Marketing Budget." It's the perfect piece of content to share with someone who thinks they want to start engaging influencers but really have no idea what it entails (*cough* C-suite). We ultimately decided not to invest in influencer marketing (right call), so I didn't get the chance to work with The Shelf. However, I was impressed enough to keep them on my radar and regularly engage with their content. They have no idea who I am, but I'm one of their biggest fans. Considering how much I've used their stuff, I figured the least I could do was let you all know how good they are. Keep up the great work, The Shelf! #AskAMarketer #TheShelf #InfluencerMarketing

How much do TikTok influencers make? Check out the chart below: Here’s a breakdown from the survey: ⚫ 48% earned less than $15,000. ⚫ 9% earned between $15,000 and $25,000. ⚫ 7% earned between $25,000 and $35,000. ⚫ 5% earned between $35,000 and $50,000. ⚫ 11% earned between $50,000 and $75,000. ⚫ 5% earned between $75,000 and $100,000. ⚫ 6% earned between $100,000 and $150,000. ⚫ 7% earned $200,000 or more. Based on those numbers, the median salary for TikTok influencers is somewhere between $15,000 and $25,000. Although influencers are now charging more than ever, these rates are still cheaper and much more EFFECTIVE than traditional paid ads. #tiktok #tiktokmarketing #influencermarketing #socialmediamarketing

Panicked over a potential TikTok ban & your influencer marketing plan? Constantine von Hoffman speaks with Button and Emplifi about the impact (and unexpected opportunities!) for marketers if the app goes bye-bye in the U.S. Learn how to: 🤔 Rethink influencer partnerships (spoiler alert: diversify your reach!) ✍ Focus on owned marketing channels (because you control the narrative) 💫 Prepare for anything the social media landscape throws your way Secure your influencer & content strategy throne. Read about it all right here: https://lnkd.in/eNBYiWdh #marketing #influencermarketing #B2Bmarketing #socialmedia #TikTok