Andrew Wadsworth’s Post

🚀 Today, Apply Digital is launching “The Cookieless Revolution Report.” We spoke to over 2000 consumers and surveyed 100+ senior leaders in the UK to find out how they are feeling about Google’s latest announcement on cookies, that relies on consumers opting in. The report reveals: 🍪 38% of consumers to reject third-party cookies, whilst 41% are more likely to buy after a personalised experience 🖥️ 99% of businesses are still using cookies, yet only 8% say they are ready to fully execute on first party data strategies 🌒 30% of businesses believe they don’t have the right tools in place (e.g. CDP/marketing automation) to extract the right data. For more insights download the report below, or reach out directly if you have any questions 🍪🍪🍪

While the digital shopping landscape is changing quickly, one thing remains the same: consumers demand a seamless, personalized online shopping experience. From real-time order tracking and #AR try-on features to #AI-powered chatbots and on-demand production, companies are improving their customer experience with innovative eCommerce solutions. The goal? Bridging the gap between convenience and personalization by: - Tailoring the shopping experience to individual preferences while ensuring speedy, transparent transactions, - Incorporating AI, AR, and real-time data analytics to meet consumer expectations, and - Emphasizing eco-friendly practices and inclusive design. Stay ahead in the digital curve by working with a digital transformation partner that embraces modern, composable, eCommerce solutions. #ECommerce #DigitalInnovation #CustomerExperience #AI #AR #Sustainability #Accessibility #ForbesTechCouncil

This is a call out for all technology #buyers. Procurement, digital leaders and practitioners - we all have a love / hate relationship with RFP's and the MACH Alliance would love your insights into how we can help ease this process, and help you evaluate the technologies that right for you and your organizations. It will only take 5 mins so please take a look and help us help you :) #mach #composablecommerce #procurement #rfp

Amazing to get this kind of recognition - very proud to work with the amazing and smart people at Apply Digital 👏 👏 👏 👏

Vote for Dom Selvon to be the voice for tech on the MACH Alliance Executive Board. His passion and dedication to composable commerce and technology is inspiring and with his focus on expanding into new verticals, education and the growth of the community - you could not ask for a better leader! 🙌 #machalliance

If your attending Braze Forge this week and want to meet some amazing people and discuss how we are helping brands with there MarTech stack, personalization and lots more - please make sure to reach out to Danielle Salley and our team in Vegas this week! #partnerships #composablecommerce

We talk about this a lot at Apply Digital, and how the Key to Digital Transformation is to Make It a Team Sport 🏅 Digital transformation can skyrocket your company’s trajectory, but change is rarely easy,  which is why many projects fail to meet objectives. The solution? A recent Gartner study found that companies with strong collaboration see 63% of digital initiatives succeed, while only 43% of companies with traditional leadership models achieve the same. We regularly collaborate with partners and clients to: 👯 Bring the right voices to the table at the right time, 🤝 Find strategic alignment, and 🥅 Ensure plans align with a company’s overarching goals. Plus, I find creating a collaborative (versus an authoritarian) environment supports mental health and more creative ideas, all of which support driving aligned impact. #DigitalTransformation #Collaboration #Leadership #Success

During the recent BigSummit event, BigCommerce showcased its strategic shift toward serving enterprise customers and tapping composable tech as key to future growth. With this renewed focus, BigCommerce is:  🏫 Addressing the needs of eCommerce newcomers and those looking to upgrade from legacy platforms. 🙌 Nurturing B2B relationships which are a significant growth driver, especially among manufacturers, distributors, and wholesalers. 💻 Offering an open SaaS, API-native environment for a customizable eCommerce ecosystem. 💵 Revolutionizing how companies adopt and benefit from eCommerce technology to expand globally. As a trusted partner, we’re proud to collaborate with BigCommerce as they continue to enhance digital commerce experiences. #DigitalTransformation #B2B #TechnologyInnovation #ComposableTech

Really exciting to see the Segment team joining the MACH Alliance 🎉 🎉🎉

The future of #retail is shifting fast as consumer preferences evolve and tech adapts to keep up. But how do companies stay competitive, convert more, and build a loyal following in the face of change? In short, modern retailers need a solid tech stack that’s: 🏗 Flexible and adaptable, 🔢 Enables the collection of data to better support customers, and Can quickly scale in response to what works. 💹 Better yet, businesses should also have a strategy that aligns with overarching ROI goals. If you’re interested in learning more about how you can better prepare for the future and improve your conversion strategies, I invite you to register for the September 11th webinar, “3 Winning Conversion Strategies To Boost Holiday Revenue,” here: #RetailInnovation #ConsumerTrends #TechnologyInRetail #Ecommerce #AI #composablecommerce