Nataliya Andreychuk’s Post

The HCPs perspective. Great session led in expert fashion by Sandy Donaldson from Impiricus where two very busy practicing MDs shared insights around their optimal experiences and interactions with pharma companies. They both shared the following ideal world scenario. (Paraphrasing here for brevity.) “I want to recieve content where, when and in the format I want.” “Provide me concise content in consumable formats that I can access on a phone or iPad when I need it.” “We want relationships with our pharma reps. We need them.” “The pharma companies that consistently deliver value are rewarded with more access, engagement and business.” Of course, me and Mobile Locker loved that answer since these things are exactly what we help our pharma clients deliver to their HCP targets. Seek first to provide value. The rest will follow. #DPEAST #pharmamarketing

Pharma's Evolution: Embracing Patient-Centric Marketing in 2024 In 2024, the pharma landscape is evolving towards patient-centric marketing. It's time to shift our focus and prioritize patient engagement. Our approach involves leveraging social media, online forums, and patient support groups to create a supportive community around our products. We're not just offering information; we're building connections and providing valuable support. At emagine / emagineHealth, we're committed to driving the pharma industry forward with patient-centric strategies. If you're ready to embark on this transformative journey, feel free to send me a DM or email directly at dgadless@emagine.com. Let's make healthcare more patient-focused together! #hcmktg #patientcentricity #pharmamarketing #healthcare #biotech #biopharma #healthcaremarketing #patientcentric

Digital marketing, real-time lab and coverage alerts, pull-through tracking: It’s a whole new world in HCP outreach. MMIT’s Jay Shah explains how pharma reps connect with physicians in this blog: https://ow.ly/tsm250QBhmF. #HCPMarketing #PharmaceuticalCompanies #HealthcareProviders

Mark your calendars for our upcoming webinar, "From Script Share to Market Share: Strategies for Differentiating Your Treatment in a Competitive Market,. In this webinar we will cover the best methods for researching what other treatments target HCPs consider for target patients when making RX decisions. Date: May 23, 2024 Time: 12 - 12:30 PM EST Platform: Online Webinar Registration Link: https://lnkd.in/dsHuPjRT #pharmainsights #biopharma #lifesciences #healthcare #strategies #marketing #webinar #zoomrx

Clients are [fetching] 🐾 game-changing results from their marketing efforts. Well… you asked, and we delivered! With our Prescription Measurement Report, pharma advertisers gain access to timely and ongoing real-world data measurement– essential for staying ahead in the industry. This report offers comprehensive insights into a wide array of Rx analytics, enabling in-depth analysis across products, healthcare provider (HCP) segments, individual providers, and geographic locations—all within a single interface. Get ready to work faster and smarter, assessing market opportunities, optimizing campaigns with meaningful KPIs, and measuring the true impact of your marketing efforts near real-time. Contact us for more! #HealthcareAnalytics #MarketingInsights #PurpleLab

It’s time to change the way brands engage with healthcare providers. Did you know... 🔍 Only 49% HCPs report being able to find the information they need on brand sites 🗣️ Only 41% of HCPs believe that pharma companies understand their unique preferences and patient needs 🎯 Only 30% of HCPs believe the marketing they receive from pharma brands is personalized Expand your brand's reach and influence by leveraging AI-powered engagement ------> https://hubs.ly/Q02HbK_b0

Treasure Data is proud to partner 👨🏾🤝👨🏻 with @AcxiomUK and @SOLVE(D) an IPG Company to host a workshop designed for pharma marketers who want to increase digital engagement with healthcare professionals (HCP’s). HCP Engage is a solution that delivers personalised, relevant experiences across all touchpoints to foster connections that ultimately drive growth 🚀. But how? This limited series of workshops is designed to share best practice from our current pharma clients and some of the incredible results they have seen when implementing HCP Engage in their businesses. Register here 🡪  https://lnkd.in/dn_TqCae 🔥  #pharmamarketing #pharma #marketing #medical #medicine

We spend much time in health comms looking at verbal messaging, claims, referencing... but so often we overlook the visual aspects that arguably communicate more meaning. Based on recent semiotic research by 11 LONDON into how patients and HCPs are depicted in pharma comms versus in wider popular culture, this webinar picks up on historical highlights and emergent trends which can help inform the way we use visuals in our materials. Please DM me or email my colleague max.lee@11-london.com to book a space. #pharmamarketing #pharma #healthcarecomms #patientcentricity #patientengagement

"Digital and in-person interactions should be personalized to truly meet the needs of the individual." - Chase Feiger, M.D. on redefining pharma marketing 🎙️: Listen to Chase speak on the need for personalized engagement on the Modern Clinician webinar from last week, hosted by RoseRx

Brand Planning: Patient Insights are Everything 🩺 In a recent poll, over 80% of commercial partners said obtaining patient feedback is crucial for their 2025 brand planning goals. 🎯 Each patient’s experience is personal. At Savvy, we work closely with our partners to develop patient insights that meet their exact needs, ensuring the highest level of quality. Our core areas of expertise include: Expedited recruitment: Access to over 400 therapeutic areas. Verified patients: Ensuring the right patient fit. Mixed-method insights: Qualitative and quantitative data. Diverse patient profiles: Inclusive panels. Want to know how Savvy can help you achieve your brand planning goals? Let’s chat! 💬https://hubs.ly/Q02QBW5w0 #healthcare #PatientInsights #PatientsFirst #ClinicalResearch #HealthcareInnovation #pharma #BrandPlanning #AskPatients