“IN A WORLD FULL OF UNITEDS, CITYS AND ROVERS, THERE IS ONLY ONE HOTSPUR.” Yip… but who are you really? We all know that successful brands are more than a catchy line and a logo. They have meaning. Something for people to believe in and get behind. So, when Ange Postecoglou took over at Spurs, what (other than his salary) do you think was discussed at his interview? What goals were set? What does success actually look like for Spurs? Big Ange lost the rag this week and suggested that to close the gap on the top clubs Spurs need a total mentality shift. On this I’m with him. Some teams are happy with mediocrity (Spurs?), and others demand to be winners … you know who you are! Ange lamented the club’s “fragile foundations”. I wonder if they’ve ever discussed their foundations or values. And if those values mention striving to win. Quick Quiz: Any idea which club these values belong to? Clue: They’re a leader on and off the field – in social, solidarity and financial terms… Excellence – including the professional, sporting, and institutional aspects Winning spirit – fostered through determination, effort, sacrifice, commitment, perseverance, and self-improvement 100% commitment – a team-based philosophy Togetherness and Empathy – to achieve a common goal Solidarity – a commitment to be there for those who need it most, particularly children at risk from social exclusion Humility – we consider our opponents to be of equal merit in a showing of utmost respect, and every achievement represents a starting point to try and accomplish the next challenge https://lnkd.in/egYHxKFG #football #branding #skysports Spartans FC Spartans Network #Spurs Terry Burns Shaun M. Keith Boyes #realmadridcf Jim Rae Steve Murray Phil Johnson John Evans #socccer Gary Neville Nick Peel
' Mon the Spartans!
I’ll be at the Ainslie San Siro tomorrow night. 🙏🏻❤️
Director; Operational Readiness and Property/Asset Management : THE LINE and LINE Landscapes NEOM
10moHas to be Spartans FC Andy ?