Andy Plesser’s Post

Hey media mavens, something interesting for you today 🎉 Do you know that the first ever banner ad on the internet was launched in 1994 by AT&T? 🖥️🚀 It featured the simple message "Have you ever clicked your mouse right here?" and forever changed the landscape of digital advertising. Talk about making history with just a click! 💻🌐 What other interesting media facts do you know? #AMA #AlphabetMediaAcademy #PGCMM #PGDMM #interestingfacts #trivia

Stop throwing ad dollars into the abyss! Nuanced Media's Growth-Driven Advertising is the light that guides you to ROI. Ready to see the light? Partner with Nuanced Media today: https://lnkd.in/e7Pu_TAY #AdROIRevelation #LightOfSuccess

Here are lessons to learn from how successful brands made waves with their advertising in the last year👇 They invested in premium Ad units and advertised on over 10 media properties across multiple media formats. But, for every advertising naira spent, they realized a 10x return in revenue, showcasing the effectiveness of their advertising strategies. Which of these advertising rules are you implementing in your business? #marketingstrategy #TabdaMediaGroup #publicrelation #prtips #brandstrategy #wealthmindset #entrepreneursguide #digitalmarketingagency

We are officially live. 🎉 Today, our Planning Director Oliver Bertwistle will be talking at the IPA (Institute of Practitioners in Advertising) TouchPoints 2024 Launch about how WRP is revolutionary for advertisers. If you have some time this morning it's not too late to register for the webinar. Click the link below to sign up virtually for your exclusive access: https://lnkd.in/etfdYMSp #ipa #advertising #media #talk #audienceinsights #datainsights #mediaagency

💡 Is Your Ad Spend Getting Wasted? Unlock the Full Potential of Your Ad Spend: Embrace Quality and Transparency in Programmatic Advertising Today! 📢 Discover more insights in the latest SBS article:  https://lnkd.in/eCg5BjWw

The Hidden Risks of Data-Driven Attribution in Advertising. For full video: https://lnkd.in/gGBeXQTv Explore the challenges with data-driven attribution as publishers prioritize their own ad networks. We discuss why publisher-agnostic attribution is essential for fair credit and effective ad spending. Discover how to navigate this complex landscape for better results. #DataDriven #AdvertisingStrategy #AttributionChallenges #DigitalMarketing #PublisherAgnostic #AdSpending #MarketingInsights #MediaTransparency #AdNetworks #SmartInvesting

Here's a detailed video about the global ad revenue. Watch this video to find out more! ✅ #adrevenue #globaladrevenue #socialspicemedia #digitalmarketing #digitalmediamarketing #socialmediamarketing #socialmedia

Marc Guldimann, CEO of Adelaide, joined Pesach Lattin on The ADOTAT Show to discuss the evolving advertising landscape. Marc shared his two cents on digital advertising and his journey in creating Adelaide’s attention-based media quality metric, AU. Other discussion topics included MFA, Adelaide’s advanced pre-planning tool, Flight Control, and the value of activating attention data programmatically. On the subject of MFA, Marc said, “There needs to be more investigation of how this low-quality media is brought to market and why it’s bought and why these sorts of CPC/ CPM arbitrage businesses exist. I don’t think maintaining a list of sites that are good and bad is really a great idea…all impressions that humans see have some value; the question is, what is the value? Typically, media is mispriced today. There’s not a lot of data in price; you can’t consistently say that higher price media is higher-quality media, and so if we just pay a price that is commensurate with quality, a lot of these problems would go away…we solve this with a broader, economic solution.” Tune in to the full episode to learn more:

📢 Stay ahead of the digital advertising game with our weekly ad tech Newsletter! https://bit.ly/48XjOvq Get the inside scoop on: → Beating the Q1 ad Revenue Drop → Troubleshooting and fixing unfilled ad impressions → Ditching Third-Party Cookies: 10 Winning Solutions → Ad networks vs ad exchanges in 2024 Click on the link to stay in the know!💡📰 #monetizemore #weeklynewsletter #adtech #digitalmarketing

Stop throwing ad dollars into the abyss! Nuanced Media’s Growth-Driven Advertising is the light that guides you to ROI. Ready to see the light? Partner with Nuanced Media today: https://lnkd.in/e7Pu_TAY