As players across the mobility ecosystem explore opportunities in automotive connectivity, dedicated business building is a powerful tool for capturing the full potential. With various established companies and start-ups already exploring diverse use cases and connectivity offerings, swift action is essential to avoid falling behind. Organizations that move decisively to secure the opportunity in connectivity have a significantly higher chance to expand their business, achieve a sustainable competitive advantage, and boost profitability. How does your team attack "business building"? This McKinsey study offers keen insights and advice on how to unlock potential.
