Andy Jones’ Post

The five minute action that will supercharge your revenue... Google your outlets --> Where do you come up? What are the places you don't - action it! Google common phrases --> like these... 1/Restaurants near me 2/[enter your concept here] near me 4/Best restaurants in [enter your location] 5/Where to eat in [enter your location] What are the phrases you don't appear? Action it! This is exactly what Bal Mahey did at Auden Hospitality for an F&B strategy document We presented to a hotel group yesterday. They were shocked by the results. Sometimes you don't need to think differently You just need to keep it simple Who agrees? PS. Tell me your keep it simple example below 💬 #innovation #thinkdifferently2024 #hospitality #hotels

Three things I've learned after being a part of the hospitality industry: 1. There's always scope for improvement Just because your task is done doesn't mean your job is. As someone working in hospitality, there is always scope to make your customer's experience better. So if you can do it, you absolutely must do it. 2. Every little thing counts Your guest's experience starts right from the moment they book a table at your restaurant or a room at your hotel. Ensuring that everyone in the team is actively striving to elevate a guest's experience can make a lot of difference. 3. Listen more, talk less Actively listening to your customers can not only allow you to do better as a business but also prevent avoidable miscommunications and conflicts. In an industry like hospitality, a key necessity in flourishing is being a good listener. #hospitalityindustry #hotel #restaurant #business #listen

Here are 4 metrics that helped us double a hotel restaurants revenue (Compared to the same period last year.) 1/ Utilisation Rate Why: This shows how many times your restaurant has been 100% occupied - it's a great benchmark for the team to work towards. 2/ Revenue By Booking Source Why: See where your guests are coming from and look at ways you can grow further. Look at the ones that aren't working and test new ideas. 3/ Average Check Per Employee Why: See who are your best sales people and have them on the shifts that count! 4/ Revenue By Meal Period Vs Last 13 Weeks Why: Look at the meal periods growing the quickest and double down on them. Metrics alone don't guarantee success But they do enable your team to be more strategic in their decisions Because the days of total revenue and average check are over You just have to embrace a different mindset And think differently! PS. What metrics are you using to grow your business (and you don't have to work in ops to join in!) #innovation #thinkdifferently2024 #hospitality #hotels

Here are 4 metrics that helped us double a hotel restaurants revenue (Compared to the same period last year.) 1/ Utilisation Rate Why: This shows how many times your restaurant has been 100% occupied - it's a great benchmark for the team to work towards. 2/ Revenue By Booking Source Why: See where your guests are coming from and look at ways you can grow further. Look at the ones that aren't working and test new ideas. 3/ Average Check Per Employee Why: See who are your best sales people and have them on the shifts that count! 4/ Revenue By Meal Period Vs Last 13 Weeks Why: Look at the meal periods growing the quickest and double down on them. Metrics alone don't guarantee success But they do enable your team to be more strategic in their decisions Because the days of total revenue and average check are over You just have to embrace a different mindset And think differently! PS. What metrics are you using to grow your business (and you don't have to work in ops to join in!) #innovation #thinkdifferently2024 #hospitality #hotels

The Accidental Hotelier – Further Strategic Questions I hope you’ve had a chance to reflect on the two questions I posed in my last post. I’ve received a few comments, and now it’s time to delve into them further. 1.    List your three favorite restaurants in the city where you currently live. Is any of your three favorite restaurants in a hotel? For the last fifteen years, I’ve asked this question and, almost without exception, none of the listed restaurants were located in a hotel. The only exceptions are typically in towns where the food and beverage scene is underdeveloped, or in smaller towns where a hotel might house one of the few dining establishments in the area. 2.    Why do you think major international hotel brands, especially 5-star hotels (particularly in Asia), insist on having 2-3 restaurants in addition to the coffee shop that serves breakfast? The answer is surprisingly simple: Star ratings. A hotel with multiple restaurants and 24-hour room service scores more points in the star classification process. Let me share a personal experience. One of our 4-star hotels was being rated, and I invited the rating committee to lunch. During the meal, the team leader shared that at another 5-star hotel they had inspected the previous day, the kitchen was so dirty they declined the hotel’s invitation to dine there. Curious, I asked how that hotel was scored. To my surprise, the team leader explained that despite the unclean kitchen, the hotel still earned a 5-star rating because it had accumulated enough points from its multiple restaurants and facilities. Strategic Lesson: Is earning a 5-star rating more important than making the hotel profitable? This is a key question every hotel owner must ask themselves. #Entrepreneurship #BusinessGrowth #TravelIndustry #Tourism #BusinessLessons #SuccessStory #MotivationMonday #SuccessMindset #MalaysiaBusiness #AsiaBusiness

Why Hotels Measure The Revenue Mainly on The Rooms Revenue Rather than Others Revenues?! 🤔💡 Ever wondered why hotels focus more on room revenue than food and beverage? Here's why: 1. Higher Profits:💰 Rooms typically have higher profit margins compared to food and beverage services. While food and beverage contribute to the overall guest experience, rooms are often the main source of profitability for hotels. 2. Consistency and Predictability: 📉 Room revenue tends to be more consistent and predictable than food and beverage revenue. Guests book rooms in advance, providing hotels with a steady stream of income, whereas food and beverage sales can fluctuate based on factors like seasonality and consumer preferences. 3. Occupancy Rates: 📊 Hotels measure their performance based on occupancy rates, which directly impact room revenue. 4. Market Competition: 🆚 Hotels face fierce competition in the accommodation sector, with guests comparing room rates and amenities when making booking decisions. As such, hotels prioritize room revenue to remain competitive in the market. In summary, while food and beverage services are integral to the guest experience, hotels primarily measure revenue based on rooms due to higher profit margins, consistency, occupancy rates, market competition, and guest expectations. #HotelRevenue #RoomRevenue #HospitalityIndustry #BusinessStrategy #RevenueManagement #HotelBusiness #HotelManagement #HotelMarketing #HospitalityTrends #HotelOperations #RevenueOptimization #RevenueStrategy #BusinessPerformance #HotelAnalytics #HotelMetrics #HotelSuccess #HospitalityInsights #RevenueGrowth #HospitalityProfessionals

The Hidden Revenue Generator in Hospitality: The Power of Guest Relations Did you know your Guest Relations team could be a secret weapon for boosting hotel revenue? It's true! By focusing on personalized service and exceeding guest expectations, Guest Relations can significantly impact your bottom line. Here's how: Scenario: ** Boutique hotel with 100 rooms (tourist destination) ** Average Daily Rate (ADR): $200 per night Guest Relations Strategy: - Pre-arrival emails offering room upgrades ($20 extra) - 10% conversion rate - Restaurant upsell (signature dining experience) to 20% of guests (average bill: $50) - Spa treatment upsell to 15% of guests (average treatment: $100) Impact: - Increased Room Revenue: $20 x 10 guests = $200 per night - Upselling Restaurant: $20 x 20 guests = $400 per night - Spa Upsell: $100 x 15 guests = $1500 per night Total Additional Revenue per Night: $2100 Yearly Impact (assuming 80% occupancy): $2100 per night x 29,200 nights = $61,620,000! Remember: This is a simplified example, but it highlights the power of exceptional guest service. Invest in Guest Relations and watch your bottom line flourish! Share your tips in the comments! #hospitality #guestrelations #revenue #hotels #customerservice

🛎 There's a hospitality labor shortage. The personal touch your team provides is deeply valuable, and essential for positive guest experiences. It's time to value them back. 🤖 Digital compliments for concierges will ease your staff burden. Your Hotel Can Gain: - Easy pre-registration - Online F&B Ordering - Personalized guest recommendations and so much more with Tongo! #Tongo #Technology #HotelManagement #Hospitality

Today, we share with you 3 Biggest Mistakes Hotels, Bars, and Restaurants, make when coming up with promotional ideas. We've designed various promotions for many well known hotels and bars, in fact perhaps some of you even became their customer because of it. From just the mediocre "buy 1 get 1 free" to a "FREE NIGHT stay". We design promotions that attract customers, and ensure they come back to your business. At Saphron Agency, we designed a promotion-creation matrix that can be used to create any best-selling promotions that attract your customers. Comment down below "FREE" we'll send this promotion directly to your inbox. It's completely FREE and valuable information for your business. #digitalmarketing #marketingagency #hotels #bars #restaurants #foodandbeverageindustry #hotelmarketing #promotions

How can personalized guest experiences drive growth and profitability in the hospitality industry?   In today's competitive market, personalized guest experiences are more than a luxury—they're essential for driving revenue and profitability. Tailoring each stay to the unique preferences of our guests not only enhances satisfaction but also significantly boosts our bottom line. This applies to both team members and guests. Focusing on the team gives them a sense of purpose, encourages them to create a unique experience for the guests they serve, and increases retention. In the past, it seems as though personalized guest experiences have been reserved for the top brands such as Ritz Carlton and Waldorf Astoria. However, these experiences can and should be scaled to create a unique and memorable stay regardless of the brand.  Lately, I have been obsessed with Will Guidara’s book, Unreasonable Hospitality. In this book, Will shares a story of an instance where he overheard a group of patrons at his restaurant discussing their food tour of NYC. They expressed one regret; they hadn’t eaten a NYC hot dog. Will immediately went down the street, bought a hot dog, and convinced his partner/chef to serve the hot dog. The patrons were amazed and left with a completely unique experience that will last a lifetime. This story illustrates that unique and highly impactful experiences don’t need to be expensive. All it takes to provide personalized service is an attentive ear and a team member that is empowered to make things happen.  In future a future post, I will outline how we leverage guest data to both create unique experiences and build lasting guest relationships. Join us in transforming hospitality through personalized excellence. Follow and engage to join the conversation. #HotelOwners #HotelManagement #PersonalizedExperience #HospitalityInnovation #Profitability #BusinessGrowth