Angel Academe - increasing female investment’s Post

We're picking up again here on the fascinating series of posts from Emma Rees about her pre-seed and seed fundraise with Deployed. This time she deals with how long raising a round takes. 🎯 Raising investment takes a long time. It should be a well-planned campaign - a bit like a large enterprise sales process. 📃 Different investors will have different processes & priorities. In our experience, it's often the legals that hold things up, so get started on these sooner rather than later. Alexander Hirsch Hugo C. Sara Sullivan Jane Clemetson Laura Meyer Yee Mun T. Emma Maslen Kayleigh Ciara Kuptz #femalefounders #angelinvestors #techstartups https://lnkd.in/e34EHR8b

View profile for Emma Rees, graphic

Serial Entrepreneur | Founder @ Deployed, a Microsoft Ventures-backed start-up | Expert in B2C, B2B & Enterprise SaaS | Advocate for Women in Tech | Mentor & Fundraising Coach

Raising seed stage capital is a marathon, not a sprint. As a startup CEO, here are my insights into the timeline to close a round of funding from VC's, Strategic, Angels and Syndicates. 🔍 Investor Research (1 month) Reviewing the list to find the right investor fit, I reviewed an initial list of 4,000 to ensure that I wasn’t wasting any time on pitching to the wrong investors. (see previous post on investor fit) 📅 Preparation Phase (1 month) I spent time building out the data room (on Notion), building the finances, modelling out the investment spend, creating a short and long form deck. I wanted to make sure I was ready at a moment's notice to share more information. 👥 Initial Outreach Phase One (1 Month) Networking and making initial connections with investors. This phase included attending pitch events, leveraging LinkedIn, and getting introductions while building a network and refining the outreach message (constantly iterating). 👥 Initial Outreach Phase Two (1 Month) I ran two phases of the outreach as it was just too many to keep the momentum going all at once. I also had a lot of No’s and I was concerned the top of the funnel was drying up so we kicked off a second phase. 💬 Pitching and Meetings (5 months) Pitching to investors, answering questions, and providing additional information. Be prepared for multiple rounds of discussions and due diligence. ✍️ Negotiation and Closing (2 months) Finalising terms and conditions, negotiating the valuation, and closing the deal. This stage can be the most intense but it was also the most rewarding. These were some of the most difficult conversations I had to endure. In total, it took me 11 months to raise seed stage capital including the preparation ahead of outreach and pitching. Patience, persistence, and building a strong network are crucial. Remember, every "no" is a step closer to a "yes." Keep pushing forward! https://lnkd.in/eP_v6w7z Sarah Turner Marla Shapiro Amy Lewin Agata Leliwa Nowicka Karina Vazirova FemTech Lab Jamie Gannaway Hugo C. Portfolio Ventures M12, Microsoft's Venture Fund Mayfield Fund Navjot Virk John Hinshaw Darren Carpenter CA HERMESA Monik Pham The ICE Network Emily Castles Blair Pusey Sally Guyer Francois Mazoudier #startup #entrepreneurship #seedfunding #venturecapital #startuplife #femalefounder #SaaS #investmenttimeline

Investment Timeline

Investment Timeline

https://flourish.studio

Anne Todd

Partner at MICHELMORES, Commercial, Data, Tech & Innovation - Former General Counsel

2mo

Really helpful insight - thank you for sharing!

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Jenny Garbis

Building mission-led businesses with entrepreneurs since 2014 | Freelance | MSc in Psychology | BA in Business

2mo

Great post!!

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