Imperfect action, or perfectionism? Is… Just stupid? or a smart business move? Isn’t taking imperfect action the theme for this year? Or every year, it seems. For a brand & and graphic designer, it's the theme every year, no? But, “Culture eats strategy for breakfast.” Every time! The eternal design culture struggle between great, and great enough is very real when working with design and branding. We tend to perfect a design until it’s ready to sit in a museum. It can be difficult to know when to declare something as done, vs perfecting it. It goes against designers’ very nature. We want our creation to be perfectly symmetrical Perfectly balanced In short, Perfect! This is not strategic: It’s culture. It’s also perfectionism in its purest form. 🗝️ A key realization I’ve had this last year is that often the perfect time will never come. Smart thinking? Maybe. Love this picture below from #AlexHormozi. Here’s my version: “Write the post. Post the post. Run the ad. Take the risk. Just start. Make the connection. Send the reach-out. When you’re 85 years old, and on your deathbed, you’re not gonna wish you had fewer crazy stories. Be ONE of ZERO.” Knowing when to ship, and when to keep perfecting IS the strategy. Here’s my attempt at adding to my design studio checklist, among other items, for when a piece is complete: ✅ Have you pushed yourself to make it the best you possibly can? ✅ Is the design as unique as possible from any other design like this that you’ve seen or created or the inspiration you used? ✅ Is it designed to the specs of the brief? ✅ Does it achieve the goals you’ve set with the client? ✅ Ship. We have no business designing the same way we did last year. It’s a New Year. Let’s get after it! Hope this helps somebody today! P.S. If you have any more good ones to add to this design checklist, I would love to hear yours! #branddesign #designerslife
Day Job: I invest and scale companies at Acquisition.com | Co-Owner, Skool.com Side Hustle: I make free content showing how we do it ⬇️
Leila’s Christmas gift to me. Pretty cool.
