In my inaugural post of 2024, I talked about the importance of finding your North Star; that guiding star that leads you to the destination you’re aiming for.
My North Star has two sides: on one side is my theme for the year (PPoP), on the other, my core values to make sure I'm doing things the way I believe they should be done.
Most companies have core values. But have you ever stopped to ask why?
From one business owner to another, there are a lot of different ways to conduct business. Anyone can get out there and generate revenue but if all you have to show for it is scorched earth and a compromised integrity, you’re not walking away a winner.
Now that I’ve shared one side of my North Star, our PPoP theme, I think it’s time to introduce the core values that ensure I’m staying true to this year’s theme in a way that aligns with what I value most.
Here at Crazy Good Talks, our three core values are love, integrity and ownership. I look forward to sharing with you why each core value defines how we do business here at CGT!
What are your core values (be it business or personal)?