We're celebrating Pride in LA with Heineken! Pride transcends labels—it's about love, community, and being true to ourselves. Join us in celebrating diversity and acceptance every day.
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💭 Reflecting on a brilliant Peabody 'Lunch and Learn' session organised by our LGBTQIA+ Network with Polly Shute for Pride Month. Polly shared some really practical takeaways on how to be an ally at work, so I thought I'd share my key takeaways: 💡 Get comfortable with the uncomfortable. Things are often uncomfortable if they are different, lean in further and continue to engage rather than pulling away. 💡 Respect first, politics second. Having different views isn't a bad thing, but it is important to separate humanness with politics to prevent 'othering' those who are 'different'. 💡 Treat others how THEY would like to be treated, not how YOU would like to be. This encourages you to understand what that looks like for other people and how we are not all the same. 💡 Choosing empathy over sympathy is a vulnerable choice as it means we have to connect with something within ourselves that knows that feeling. Finally, leaving this video here as it had a poignant impact on me, creating a feeling of discomfort but pushing through to lean into the challenge of listening, engaging and challenging your biases - beer not essential. Happy Pride weekend 🌈 https://lnkd.in/eu7tZgzy
Heineken Worlds Apart OpenYourWorld 1
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🌍 The magic of Coca-Cola is more than just a taste—it’s about bringing people together. #RealMagic celebrates moments of happiness and unity, showing that no matter where we come from, we can all share the joy. 🥤❤️ https://shorturl.at/Sbp8q . . . . . . . .. #CocaCola #RealMagic #Togetherness #Diversity #GlobalMarketing #InclusiveCampaign #ShareTheJoy #CokeLovers #EmotionalStorytelling #unityindiversityofficial #casestudies #casestudieslive #casestudiesforbusiness #socialmediaupdate #socialmediaupdates #socialmediaupdatesdaily #socialmediaupdatesthisweek #socialmediaupdateseveryday
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Client-focused media Planner & Account Specialist | Supported High-Impact Campaigns and Cross-Functional Projects | Increased Client Satisfaction by 25% | Delivered Results Across Retail, Healthcare, and Tech
Day 5 | Let’s Talk Marketing 🌍 Finding Common Ground Over a Beer 🍻 Heineken's "Worlds Apart" campaign reminded us all of a simple truth – we’re not as open as we think, but when we take a moment to listen, we often find we have more in common than we realize. Despite differences in opinions, backgrounds, and beliefs, connection is possible. 💡 By bringing people with polar opposite views together over a beer, Heineken sparked a global conversation about setting aside labels and finding common ground. 🎯 The impact? 7.3% increase in beer sales 🍺 80% of consumers felt Heineken was a brand for them 🤝 50M+ views of the "Worlds Apart" film 👀 Moral of the story? When we choose to listen, even the most divided people can come together. Cheers to connection! 🥂 https://lnkd.in/g3VJDwKm #Marketing #Storytelling #BrandImpact #ConnectionOverDivision
Heineken Worlds Apart OpenYourWorld 1
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Can we get inspire by carnival for DEI initiatives?🎭 As leaders, we often search for meaningful ways to integrate diversity, equity, and inclusion (DEI) into the fabric of our organizations. But have we considered the vibrant, inclusive spirit of Carnival as a source of inspiration? The Spirit of Carnival Carnival, a festival celebrated around the globe, is a powerful expression of unity, diversity, and freedom. It’s a time when people from all walks of life come together, shedding societal labels and embracing the rich tapestry of human expression through music, dance, and costume. This celebration transcends boundaries, showcasing the beauty of diversity and the strength of community. DEI Initiatives and Carnival: A Parallel Path Carnival teaches us that true engagement and joy stem from the freedom to express oneself and the celebration of diverse cultures. Similarly, effective DEI initiatives should aim not just to include but to celebrate the unique backgrounds, perspectives, and talents of every individual. A Challenge to Leaders Let’s challenge ourselves to infuse our DEI efforts with the same vibrancy, energy, and inclusiveness that define Carnival. Imagine an organizational culture where: • Every Voice is Heard: Just as Carnival amplifies every note of music, let’s ensure every voice in our organization is heard and valued. • Diversity is Celebrated: Embrace the diverse costumes of Carnival as a metaphor for celebrating the diverse backgrounds and experiences of our team members. • Inclusion Leads to Unity: Just as Carnival brings people together in celebration, let our DEI initiatives foster a sense of belonging and unity within our organizations. Call to Action As we admire the spectacle of Carnival, let’s commit to making our workplaces as inclusive, vibrant, and celebratory. Let’s not just include diversity in our teams—let’s celebrate it with the same enthusiasm and joy as Carnival. Leaders, are we ready to take up this challenge and make our DEI initiatives as lively and inclusive as the celebration of Carnival? #LeadershipChallenge #CelebrateDiversity #InclusiveCulture #CarnivalSpirit
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As Diversity, Equity and Inclusion (DEI) Advocate at The World Bank I am always interested in learning about what builds greater tolerance and respect in the work place. With 170 nationalities, the World Bank is one of the most diverse institutions in the world -- and this certainly makes it a rich and fun place to work! But our diversity can also lead to cultural misunderstandings and tensions. This week we celebrated Intercultural Week 2024 with a focus on Neuroscience and Cultural Intelligence in Navigating Emerging Global Crises. I joined an excellent session with Dr. Mai Nguyen of Culture Move on “From Survival to Thrival: How does the Brain deal with Cultural Differences?" Her main thesis is that to overcome differences we need to: 1/focus on similarities (shared values, concerns...), 2/focus on how differences can be presented in a neutral and objective way (avoiding inflammatory language often present in the media), and 3/focus on the individual (humanize numbers, listen empathetically...). All great reminders that we are more similar than we are different, and that we gain from recognizing what unites us rather than what divides us. As an illustration, Dr. Nguyen shared this Heineken ad "Worlds Apart" which says so much about how powerful and joyful we are when we connect across our differences. A good watch! https://lnkd.in/ekWhUXdd Many thanks to Edna Diez Ruihua Dong for a great event and for challenging us to think about ways to celebrate our diversity and make the most of our cultural richness. https://lnkd.in/e33UBa-h
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Resilience, emotional well-being coach/facilitator, appreciative inquiry practitioner, empowering NHS teams and those living with ADHD or cancer to thrive and fulfil their potential personally and professionally.
Worlds Apart With everything happening in the world right now this video popped into my memory even though it’s come under scrutiny. Are the people real or are they actors? Are we promoting alcohol to solve our problems? As a historical swerver of difficult conversations I still find this video fascinating and hopeful. Whether it’s a family disagreement or a mediation situation at work I’ve learned to ask myself what part did I play in this? What story have I made up in my head? What answers may I not want to hear? Listening to the pain that I’ve caused someone else isn’t easy or waiting for an apology that never surfaces. However, if we never have these difficult conversations nothing changes. To create space to listen and to be heard helps us move forward. How often do we swerve the difficult feedback conversation because of our own discomfort with conflict? How often do we avoid asking for help? How often do we feel relief after a difficult conversation? My relationship with a previous manager was so bad he arranged a meeting for just the two of us to talk out the issues. It wasn’t quite a locked room but it was a stuffy room near Euston Station. Context for both of us was key. Why did he need my monthly sales report on time? It was the most boring thing for someone like me who didn’t like admin or blowing my own trumpet. Was there an element of oppositional defiance here, on my part?! It turns out he needed to share the good stuff I was doing. I then went on to achieve the top sales rep award with the support of the same manager. Our relationship wasn’t always harmonious but we understood each other, respected our opinions and our differences in a new way after that meeting. What conversation have you been swerving? How can you transform that feedback conversation into a productive Conversation Worth Having? Do we need some flat pack furniture to put together to resolve our differences?!(Honestly, many of us find conversation easier when there’s a physical task to perform at the same time). These days I don’t run away from the difficult conversations and I recognise the fight or flight response they can induce. Instead I prefer to remember Joseph Campell’s view that “the cave you fear to enter holds the treasure that you seek”. I’ll be running a free online Giving & Receiving Feedback session in the autumn. If you’d like to learn some tools and techniques to help you have Conversations Worth Having DM me for further info. #feedback #feedforward #conflict #appraisal #appreciativeinquiry #conversationsworthhavingtoday #adhd #adhdcoaching #emotionalwellbeing
HEINEKEN - WORLDS APART
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Leadership Advisor | Executive Coach | Faculty | CHRO – Guiding Leaders Through AI, Hybrid Work, and Organizational Change with Agile, Adaptive, OD Leadership Strategies
What a delightful group activity by Dannii Portsmouth FCIPD and her fellow employees at PepsiCo Europe. Brings a smile to your face. Evoked a strong emotional reaction in me. Just goes to show that little things can have large impact. Employee engagement isn't built in large, massive dollar, big consulting firm projects but in small incremental steps like this one. I am not suggesting karaoke at your next meeting, but small things that appeal to the hearts and minds of your employees Here are some additional ideas to help - https://lnkd.in/dXHU2DkU
Music has a special power to uplift spirits; totally blown away by our amazing #pepsicochoir and their joyous impact - spreading cheer and fostering a sense of community. We are so honoured to have this source of positivity in PepsiCo Europe. Join us in celebrating the magic of music and the connections it creates! #ChoirJoy #CommunityHarmony #SpreadCheer #pepsicoproud #pepsicolife Amanda Newell Clare Witty Rebecca Steine Alison O'Connell Anna Davies Aleksandra Radovanović Anna Biegala Dana Soltinschi Daria Bogdanovich Diana Stepnowska Dragan Niculović Efkan Deniz Elizabeth Spratt Gözde Serter Irina Smirnova Irina Vasilega Katie O'Mahony Kevser Ozdemir Lisa Viero McGovern Liudmila Kholstinina Maja Djordjevic Filipovic, FCCA Małgorzata Nasser Maritta Buwalda Marlies Koning Melike Ocak Merima Baralić de Ramírez Niraimathi Sundaresan Nur Aslan OYA KARASAKAL İLERİ Pippa Wallace Sarah Hogan Nurdan Çapın Suzanne Lowe Željka Bošković
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This Heineken commercial video is moving. Our shared humanity is deeper than our differences, and when we are driven by curiosity rather than the will to win an argument, beautiful and respectful relationships can be formed. A respectful relationship is about loving and respecting each other despite our differences in beliefs and views. In the past year, I have become friends with people whom I never thought I could even sit with, because I would make personal assumptions based on their words and beliefs without truly knowing them. It took a moment of curiosity: 'I am curious to understand your thoughts because I am not able to see what you see. Help me see what I can’t see.' Curiosity opened my mind and my world, helping me understand things I previously struggled to grasp. More importantly, I realized that having strongly different views does not necessarily mean that we lack shared values that can foster bonds and develop into beautiful relationships. This is what we should strive for and teach our students: communicate to understand, communicate to seek the truth rather than to win arguments, and view disagreements as potential invitations to improve ideas or beliefs.
This New Heineken Ad is Briliant #OpenYourWorld
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As we get closer to the year-end, I can’t help but reflect on 2023 which has been a great year for us. From Coke Studio showing up at music festivals across Europe to the launch of Jack Daniel’s & Coca-Cola RTD. Yet, amidst all the excitement, one of my absolute highlights has been witnessing the incredible journey of Coke Creations. We kicked things off with some stellar partnerships, bringing the likes of Rosalía and League of Legends into the family. But then we asked ourselves: "How do we take this to the next level?" Enter: AI. Coca-Cola 3000 Zero Sugar is a collaboration with AI that took the digital transformation playbook and blended it with the human touch that defines our business. When consumers scanned the on-pack QR code, they found themselves in the Coca-Cola Creations Hub – a futuristic twist to our current reality. The heart of Coke Creations has always been about bringing fresh expressions to the Coca-Cola brand through collaboration, creativity and connection. Each surprise drop, inspired by music, gaming, sports and other passion points, embodies our "Real Magic" philosophy with limited-edition flavours, unique designs and immersive experiences. Now in its second year, our Coke Creations team are consistently pushing creative boundaries, delivering campaigns and experiences that are truly once-in-a-lifetime. But we’re not stopping there – watch this space for more to come in 2024. #CocaColaEurope #CokeCreations #AI #LifeatCoke
Coca-Cola Creations 2023
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owner @ mønaerk & season four - creative studio in sports ♦️ Sport Enthusiast | Film professional | Photography | Data lover | Never Stop Exploring
How sports teams can share stories about where they're from in a way that really connects with people? Take SSC Bari S.p.A. and Kappa, for example. They've done a new campaign to introduce the Third Special Edition Collection and that shows off their city. You can almost feel like you're there, whether it's by the sea or seeing a Fiat drive by. It's not only about capturing the club but also about the city. That feeling you get from these stories is what makes you care about a team. Whether you're from a big city or a smaller town, showing off what makes your city or town special is key. Most sports teams only talk about training and games. But being a fan is about more than that, right? What else makes you feel like you belong to a team and a place? By sharing these stories, you're giving your fans something to connect to. It could be a sense of pride in where they're from, or maybe even make them feel like they're part of something new where they want to go. Good job Kappa!
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