I never really planned to start up again after some past failures. I was doing well in my last stint, and everything was falling into place. As one of the early members there, I saw this small corner of the advertising industry boom. But here’s the thing—everyone’s(all the small and big players in interactive tech and event tech ) focused on their own agency, doing what works. That’s great, but someone needs to add a new perspective, right?
The timing couldn’t be better. AI is everywhere, and no-code/low-code platforms are making it easier to innovate. So, here we are, introducing .executable—a new-age creative tech agency ready to shake things up!
But it didn’t start that simple. After I posted my goodbye note for my last job, I was all set to chill for a couple of months, maybe consult here and there. Then Aditya called. He wanted to know if I could recommend him to an agency doing great work. I told him, 'Why not start your own?' I even promised to bring in clients, because I knew he had the fire to build something great.
Then he threw it back at me—‘Why not you?’ I wasn’t ready to jump back in. I even said if I ever started again, it would be a product company. But Aditya convinced me that we could build something special here. We’d turn our services into products, make everything transparent, and simplify tech for clients, helping them make better decisions—no more hiding behind jargon.
And then Binodan called. He saw my post, we got talking, and I laid out the plan. His response? ‘This is my company too.’ And just like that, we teamed up. Binodan Sarma handles the creative, I take care of the tech, and Aditya Singh—our Gen Z Executionist — keeps us grounded with reality checks.
So, here we are. Three minds, one mission. .executable is here to redefine the way brands engage with technology. Let’s get started!
Hello world. We are .executable. (.exe) Who are we? We are a creative tech agency leveraging human insights in building cutting-edge experiences that redefine possibilities for brands. Why has creative tech become so important for ideas now? Because, we have a world that spends 6 to 7 hours interacting with technology. In such an environment, our vision is that every brand or creative person will want to be part of these hours in an immersive, interactive and engaging manner.
We are a bunch of creative and tech minds with a rich experience across advertising strategy, ideation, technology and execution. We do not stop at just taking a brief but we believe that we can decode a possibility by blending human insights with a relevant technology to deliver a memorable solution. We would like to believe that we are the phenomena that could have happened if David met Elon. (Oooh that will be cool, should we make it happen?)
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#CreativeTech #Advertising #TechIdeas #ExperienceMarketing #Marketing
Binodan Sarma Aditya Singh Rohit Kumar