Anghami’s Post

🚀 Exciting Times Ahead for Digital Entertainment in the Middle East! 🚀 With the dust settling on the groundbreaking merger between Anghami and OSN+, the digital entertainment landscape in the Middle East is poised for an unprecedented transformation. This fusion not only marks a significant milestone but also heralds a new era of content consumption. 🎵🎥 Anghami, the Middle East's beacon of music streaming, and OSN+, the powerhouse of premium video content, have successfully completed their landmark transaction, unveiling a combined entity that's nothing short of a digital entertainment juggernaut. With over 120 million registered users, 2.5 million paid subscribers, and close to $100 million in revenue, the synergy promises to reshape how we experience music and video content. 🤔 As we stand on the brink of this new digital dawn, I'm left pondering the potential ripple effects: How will this merger enhance the user experience in terms of content diversity and personalization? In what ways will the combined tech stack of Anghami and OSN+ drive innovation in AI-driven content delivery? What strategic moves can we anticipate from this merger to expand the digital entertainment footprint across MENA and beyond? We'd love to hear thoughts from Elie Habib and Eddy Maroun of Anghami, as well as stakeholders from OSN+. Your vision for this merger not only shapes the future of entertainment in the region but also sets a benchmark for digital collaboration worldwide. 🌟 Let's start a conversation on the future of digital entertainment in the Middle East. What are your predictions, hopes, and questions for this powerhouse merger? #Anghami #OSNPlus #DigitalEntertainment #Innovation #MusicStreaming #VideoStreaming #TechMerge https://lnkd.in/dQcT6GhM

OSN Group has successfully finalized its acquisition of a majority stake in Anghami Inc., the leading music and entertainment streaming platform in the MENA region. This landmark transaction, which has received all necessary regulatory approvals, marks a pivotal moment for both companies and the broader streaming industry. Under the agreement, OSN Group has acquired a commanding 55.45% stake in Anghami, granting it majority ownership at a valuation of $3.69 per share. This valuation represents a significant premium, standing at 1.9 times the closing price of Anghami’s stock on Thursday, March 28th. With this acquisition, the combined entity is poised to become a powerhouse in the digital streaming space, boasting over 120 million registered users, approximately 2.5 million paid subscribers, and an impressive revenue projection nearing $100 million. As part of the integration, Elie Habib, Co-founder, and CTO of Anghami, will assume the role of incoming CEO of the combined entity, spearheading its growth and innovation initiatives. Meanwhile, Joe Kawkabani will continue to serve as CEO of OSN Group, ensuring seamless transition and alignment of strategic objectives. With headquarters in Abu Dhabi and a presence in key regional hubs such as Beirut, Dubai, Cairo, and Riyadh, Anghami operates across 16 countries in the MENA region. This acquisition not only strengthens OSN Group’s position in the digital entertainment landscape but also underscores its commitment to driving innovation and delivering unparalleled content experiences to audiences across the region. Fiona Robertson (pictured) is General Counsel at OSN. Read the full article >> https://lnkd.in/dhG2Gfyu #LegalcommunityMENA #acquisition #entertainment

Gaana: A Cautionary Tale of Adapting to Market Dynamics in the Streaming Industry Gaana, once a pioneer in India's music streaming landscape, has recently been sold to Entertainment Network India Limited (ENIL), the parent company of Radio Mirchi, for just ₹25 lakh. This startling fall from grace holds valuable lessons for the streaming industry—and beyond. 🚀 The Rise of Global Giants: The entry of global players like Spotify and Apple Music dramatically reshaped the music streaming industry. With their focus on catering to Gen Z and Millennials, they introduced innovative features and personalized experiences that resonated with younger audiences. Gaana struggled to keep up with these shifting preferences, leading to a decline in popularity. 🤝 Missed Strategic Opportunities: A potential merger with Airtel Wynk could have provided Gaana with a much-needed strategic partner to navigate the increasingly competitive market. However, the deal fell through, leaving Gaana without the necessary support to weather the storm. 💸 Financial Strain: High operational costs and a heavy reliance on debt funding severely weakened Gaana’s financial health. Additionally, the introduction of a paid subscription model came too late, further compounding the company's challenges. 📉 Post-Acquisition Missteps: After ENIL's acquisition, the decision to double the paid subscription fee backfired, failing to attract or retain customers in a market where price sensitivity is crucial. Key Takeaway: In today’s fast-paced digital landscape, evolving and adapting to consumer needs is directly proportional to profitability. Companies that fail to innovate and meet changing market demands risk becoming irrelevant, no matter how dominant they once were. #StreamingIndustry #MusicStreaming #Innovation #BusinessStrategy #DigitalTransformation

Latin Manharlal - Saregama Ltd 🎼🎷🎹🎺🎻🎸 - Part 1 - India's only Entertainment company with IP offerings across media channels (Music, Films, Web Series, Short Format, TV Serials), Delivery Platforms (Digital & Physical) and Business Models (Licensing, Advertising and Retail) - Large IP Property Portfolio 150k+ songs, 70+ films and web series) - Digital Footprint 232 mn subscribers - Investments and capabilities in Data Analytics and AI for Content Acquisition and IP Protection - Music Industry growing on the back of Audio and Video Streaming - Progressive shift seen as paid subscription replaces free consumption/ 3 more players Gaana, Resso and Hungama have moved behind paywalls - Greater Emphasis on regional movies because of Higher RoI - Carvaan transitioning from being a product with one time margin to a platform for Music lovers with recurring advertising, transaction and subscription revenue - Two new variants of Carvaan at lower price points Sleep and Plug Play launched

Latin Manharlal - Saregama Ltd 🎼🎷🎹🎺🎻🎸 - Part 1 - India's only Entertainment company with IP offerings across media channels (Music, Films, Web Series, Short Format, TV Serials), Delivery Platforms (Digital & Physical) and Business Models (Licensing, Advertising and Retail) - Large IP Property Portfolio 150k+ songs, 70+ films and web series) - Digital Footprint 232 mn subscribers - Investments and capabilities in Data Analytics and AI for Content Acquisition and IP Protection - Music Industry growing on the back of Audio and Video Streaming - Progressive shift seen as paid subscription replaces free consumption/ 3 more players Gaana, Resso and Hungama have moved behind paywalls - Greater Emphasis on regional movies because of Higher RoI - Carvaan transitioning from being a product with one time margin to a platform for Music lovers with recurring advertising, transaction and subscription revenue - Two new variants of Carvaan at lower price points Sleep and Plug Play launched

SRPP successfully advised GMM Grammy on the sale of a 10% stake in GMM Music to Tencent Music Entertainment Group. We're proud to announce a groundbreaking transaction: SRPP assisted GMM Grammy Public Company Limited in selling a 10% stake in GMM Music Public Company Limited to Tencent Music Entertainment Group. This strategic move, valued at a remarkable $70 million, not only places GMM Music’s worth at $700 million but also reinforces GMM Grammy’s plans to spin off and list GMM Music on the Stock Exchange of Thailand. This partnership is set to expand GMM Music’s business and fuel innovation, with a focus on entering larger markets, particularly China, with its vast market potential. The deal includes a combination of cash and a minority stake in the music streaming app JOOX Thailand, enhancing GMM Music’s digital footprint and content reach. For more information, please click here. https://lnkd.in/d72Gc6Ji #GMMGrammy #Tencent #TME #StrategicPartnership #Innovation #MusicIndustry #SRPP

Think to evolve and change when necessary💯 Gaana, once a prominent Indian music streaming platform valued at $580 million, recently saw a drastic turn of events. The platform was acquired by ENIL, parent company of Radio Mirchi, for just ₹25 lakhs ($30K), marking a surprising downfall from its previous success. Key factors contributed to Gaana's decline: - Monetization struggles due to reliance on advertising and slow adoption of a subscription model. - Intense competition from players like JioSaavn and Spotify, offering bundled services and aggressive marketing. - Licensing disputes with music labels leading to content gaps and user dissatisfaction. The story of Gaana serves as a cautionary tale for entrepreneurs and product leaders in the tech industry. It underscores the importance of adaptability in a rapidly changing landscape where user preferences and market dynamics evolve swiftly. Embracing change is not merely an asset but a prerequisite for survival in the tech sector. #monetization #aso #growthmarketing #games #ideas #rankprozaso

SRPP successfully advised GMM Grammy on the sale of a 10% stake in GMM Music to Tencent Music Entertainment Group. We're proud to announce a groundbreaking transaction: SRPP assisted GMM Grammy Public Company Limited in selling a 10% stake in GMM Music Public Company Limited to Tencent Music Entertainment Group. This strategic move, valued at a remarkable $70 million, not only places GMM Music’s worth at $700 million but also reinforces GMM Grammy’s plans to spin off and list GMM Music on the Stock Exchange of Thailand. This partnership is set to expand GMM Music’s business and fuel innovation, with a focus on entering larger markets, particularly China, with its vast market potential. The deal includes a combination of cash and a minority stake in the music streaming app JOOX Thailand, enhancing GMM Music’s digital footprint and content reach. For more information, please click here. https://lnkd.in/d72Gc6Ji #GMMGrammy #Tencent #TME #StrategicPartnership #Innovation #MusicIndustry #SRPP

capabilities 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 brings to the table of business extend way beyond differentiating a product, a person or whatever! Solid positioning, basically, has the capability of 𝐬𝐭𝐞𝐞𝐫𝐢𝐧𝐠 demand! So it directly & positively affects the competitive edge, not escapes the competition through differentiation. But how? Let me give you this example, ➡ Anghami's positioning is "second to none music streaming experience" & it's communicated through a platform of 𝐄𝐗𝐓𝐑𝐄𝐌𝐄𝐍𝐄𝐒𝐒 that happened after Anghami's transformative journey that focused intensively on the user experience & that's why they choose 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄 as the word and meta meaning to own in the mind. it's their core operating capability and that's why you'll find the commercial narrative of Anghami plus "experience the sound of freedom with Anghami plus". also, you'll always come across lines like "𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 music experience", referring to the platform. for more Clarification, have a look at this post: "https://lnkd.in/ddXENPEF" But from People's perspective, this positioning isn't just the one that can truly steer their crave for music towards Anghami! Simply because music has nothing to do with 𝐅𝐑𝐄𝐄𝐃𝐎𝐌 (Anghami's 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐜𝐚𝐥𝐥) nor 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄! Well, what about this one (of course after some edits to the product features and their whole freemium business model), "𝐠𝐞𝐭 yourself 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 to the moment!" & the consumer call can be something around 𝐬𝐭𝐢𝐥𝐥 𝐞𝐧𝐠𝐚𝐠𝐞𝐝! #HowWeSeeIt #positioning #competitiveedge #competition #demandmanagement #demandgeneration #supplyanddemand

[Kakao Entertainment to strengthen content, game businesses] Kakao Entertainment on Friday revealed its plan to enhance its platform, content and game businesses by creating synergy with SM Entertainment. The company's takeover of the major K-pop entertainment company recently received conditional approval from the Fair Trade Commission. Kakao Entertainment is particularly interested in expanding the music business internationally by utilizing the intellectual properties of SM artists like EXO, aespa, NCT and Riize. “Based on our joint venture with SM Entertainment in North America established last August, we are focusing not only on supporting our musicians' activities on the global stage, but also investing in planning and developing IPs suitable for local tastes,” a Kakao Entertainment official said. Last September, SM and Kakao Entertainment America signed a partnership with RCA Records, an American record label owned by Sony Music Entertainment, to manage SM Entertainment’s rookie boy band Riize’s global album distribution and promotion activities in the US. Tap below to read full story. #Kakao #SM #entertainment #Kpop #Korea #America #content #game #business #expansion https://lnkd.in/ggC_6STA