Angry Butterfly’s Post

🔥 Celebrating a Legend: Lessons from the Dwyane Wade Statue Unveiling 🔥 The Dwyane Wade statue unveiling was an inspiring moment, honoring one of Miami’s greatest. It drew legends and fans together in celebration, but the social media response took an unexpected turn. In my latest blog, I explore how events like this highlight the importance of brand perception and proactive social listening—turning online feedback into opportunities for connection and growth. For anyone in marketing or brand management, this is a valuable case study in handling public sentiment with care and creativity. 👀 Read more and join the conversation on social media and brand strategy!

Quick thoughts for the week (explained more in the video)👇🏻 ⭐️ You are more valuable than you think ⭐️ Are you utilising your personal brand ⭐️ Focus on one thing to achieve your goal (shoutout to Jon Covey ) How was your week last week? What went well& what could’ve been improved?

Like #America, my greatest hits are ahead. Just not immediately ahead. Immediately ahead is a video of me talking through my first ten submissions to the OneMinuteBrief advertising challenge. It's an unpaid challenge—#LandOfTheFree, amiright?—that I'm using to stay accountable to myself—#ChecksAndBalances, amiright?—to improve my #Independence thinking. Look folks, I know there's not much #revolutionary in this video. No #BoldStripes or #BrightStars to win awards, or, frankly, to add to my portfolio. But as #July on a beach towel or picnic blanket, I hope you gain some insight or enjoyment from me holding #Forth on my ad-thinking experience. If not all of great value, perhaps #outofmany,one. #WordsHaveFeelings #HappyIndependenceDay #LandThatILove

Know your conventions and when to break them.

Click on the link below and watch our CEO Kimani Patrick live on Y254 as he discusses the value of storytelling in building personal and business brands that excel. https://lnkd.in/d2RUpzah

My July Newsletter

New Post: Win over any audience by following three public speaking habits. - https://lnkd.in/gSYyq5GT - 3 tips to elevate your public-speaking performance. - #news #business #world #jobs #school #passion

Scott’s article nails it—‘People Are the New Brands’ feels like a masterclass in where culture is headed. The shift from logos to faces, especially in an era of loneliness, explains so much about parasocial relationships booming in 2024. Meta, Spotify, and Shopify are really setting the tone. That 12% stat hit hard—definitely something to reflect on.

Before the year ends and we all start sounding like Hallmark greeting cards 😋 I wanted to announce a webinar I put together, to truly understand what happens when an insight transforms into a campaign. Why do I want to do this? So many reasons, really: a. I want to de-silo research and marketing strategy. b. Choosing from a sea of insights is talked about, there are frameworks for it; fleshing out a campaign idea is also talked about, sure. But choosing which insight is powerful enough to craft a compelling strategy is what needs to be demystified. I am not one for gatekeeping. 3. It's right there! Usually, this process is reserved for two different teams and the handover is messy at best. I believe if you have any strategic perspective at all, you will benefit from watching this transformation. 4. I want people to understand what kind of an intersection comes into play to make this transformation meaningful - social, cultural, counter-cultural, political, individual and the other 'al's :) You don't have to be a researcher, a marketer or a planner. You just have to give a damn about your project and want to genuinely know what moves your people. Here is the link: https://stan.store/Peyden - Come, take a seat. Bring your beverage of choice, snack on whatever you want. This will be fun, I promise. #webinar #signup #join

Hope to see you at this Bridge session!