Angry Butterfly’s Post

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

And....we're off! Now's the time to get your award entry hats on and write those killer submissions that will knock the judges' socks off (though I'm currently wearing house Uggs as it's a bit chilly). Having been on both sides of the fence on many occassions, I'm excited to read entries that combine creativity with measurable impact. How did your campaign shift audience perceptions, drive engagement or manage reputations? What changed from the start to the end of the campaign? Why, how and for whom? All the info you need is here: https://lnkd.in/ecjVEnDg

Coca-Cola's AI-generated Christmas ad has sparked significant discussion and controversy online. The ad reimagines the iconic & nostalgic 1995 "Holidays Are Coming" campaign but omits traditional elements like Santa Claus, leading to a backlash characterized by terms such as "creepy," "soulless," and "dystopian." There are broader concerns regarding AI's impact on creative jobs, with many arguing that relying on AI for such significant campaigns undermines human creativity and could lead to job losses in the industry. Coca-Cola has responded to the backlash surrounding its AI-generated Christmas ad by defending its innovative approach while acknowledging the mixed reactions from consumers. The ad, which aimed to blend nostalgia with modern technology, faced criticism for being perceived as "creepy," "soulless," and lacking the emotional depth of traditional holiday commercials. Coca-Cola stated that it is continually exploring new ways to connect with consumers and experiment with different approaches. A spokesperson mentioned, "Coca-Cola has always been at the forefront of advertising, marketing, and innovation," emphasizing their commitment to merging human creativity with technological advancements. The company clarified that the AI-generated ad was developed in collaboration with human storytellers, aiming to achieve high-quality work that reflects both creativity and technology. They highlighted that this ad is just one part of a broader campaign that includes more traditional advertisements. While Coca-Cola did not issue an apology, they recognized the concerns raised by viewers about the use of AI in creative processes. The spokesperson noted that the company is committed to delivering engaging content and is aware of the emotional connections consumers have with holiday traditions. The controversy surrounding Coca-Cola's ad highlights a growing tension between technological innovation and the value placed on human artistry. What is you take on this matter? Share your thoughts on this one. Pankaj Sinha Anoop Kurup Anoop Singh Dr. Andrea Diese YOGITA VERMA

🏆 14 categories, 100+ subcategories, and countless ways to be recognized for your devotion to creativity - at the annual Ad Black Sea Competition. 🏄 To learn more about this year’s contests, deadlines and requirements, swim over here: bit.ly/4cqM9LY

Industry Icons Get Advertising's Best Honors: AAF (Above): 2024 AAF Advertising Hall of Fame Inductees (Photo: Akintayo Adewole for DRKR PXLS) At a gala celebration widely regarded as the "Biggest Night in Advertising," six industry icons along... Read more on Siliconeer. #AmericanAdvertisingFederation #AAF #Honor #advertising

we here by introduce you a new brand on market

"Pop-Tarts didn’t just sponsor a game; they turned it into a meme factory." Every brand can't do this BUT there are still definitely lessons to learn and takeaways for all. Great article by Christina here linked in her post below (as always) 👏

A return to Cannes on a Monday night... And, if you didn't know, 60% of the Grand Prix Winners had DEI at the heart of their campaign strategy. 🤷♀️ Like more on this? We have a PDF of all the award winners, plus their DEI perspective. Pop me a DM. Alternatively, we have a mind-bending talk on the winners and how DEI is shaping creative excellence.

Happy Halloween from ECPR! 🎃 We're celebrating today by crafting powerful stories and cultivating bold, new digital marketing ideas to drive outstanding results for our clients. There are no tricks here—just plenty of creative treats. Have a spooktacular day! #HappyHalloween #Halloween #publicrelations #mediarelations #pragency #publicrelationsagency #publicrelationsfirm #publicrelationsstrategy #atlantapublicrelations #nycpublicrelations

Eternal classics right at your fingertips I have them all. Do you?