anil singh’s Post

Topical Ad time trusted device used by marketer to spike visiblity of the brand. Talking about topical ad we are always reminded of Amul who does it so charmingly & wittily, picking up the right trending subject. Recently Bombay shaving company tried doing one but were bracketed it bad taste by the consumers. So what could have been missing probably the iconic Amul girl lovingly build over 4 decades, creative execution right tone of voice. Bombay Shaving company ad didn't talk to the topper rather talked Down to her. Pittying her which may not have been intended. Lastly not doing consumer research means not talking to the consumer to whom you want to sell your product. Therefore creativity, to be in touch with the consumers taking their inputs & right execution are still relevant in brand communication if you want your brand to be remembered for the right reason. Here we should not get confuse between story telling & plethora of Media Mediums we have to today.

Topical Ad time trusted device used by marketer to spike visiblity of the brand. Talking about topical ad we are always reminded of Amul who does it so charmingly & wittily, picking up the right trending subject. Recently Bombay shaving company tried doing one but were bracketed it bad taste by the consumers. So what could have been missing probably the iconic Amul girl lovingly build over 4 decades, creative execution right tone of voice. Bombay Shaving company ad didn't talk to the topper rather talked Down to her. Pittying her which may not have been intended. Lastly not doing consumer research means not talking to the consumer to whom you want to sell your product. Therefore creativity, to be in touch with the consumers taking their inputs & right execution are still relevant in brand communication if you want your brand to be remembered for the right reason. Here we should not get confuse between story telling & plethora of Media Mediums we have to today.

Do Ads need to show the actual product to be successful? Vimal's "Bolo Zubaan Kesari" Ads say NO! Mujhe pata hai ki vintage cars and magnificent architecture and the actual tobacco mess are DISCONNECTED! But, brand storytelling + positioning play in this ad is 👌 What did they do right to make Vimal Ads iconic? 1. Iconic tagline 2. Messaging of "upper echelon" product 3. Positioning the product to optimize normalization and cultural belonging 4. Visual storytelling of "celebration" while product usage 5. Phenomenal choice of stars + Their lack of conscience to do the Ads :)👌 (kya bol sakte hai aur!) The 'manufactured classiness' of smoking and drinking industry hadn't reached the tobacco industry because it has regional exposure. Vimal strengthens that with exposure to regional culture + imageries + people. The use of "kesari" for such tobacco Ads is genius to remove the dirty association of the product reality, but in a way accha baat nahi hai! . . . But, ultimately here's what I've learnt 1. Evoke an emotion with your visuals 2. Narrate a story to associate it with your product 3. Sell the brand not just the product 4. Cohesive brand voice and imagery Mere liye truth yehi hai ki, as a brand personnel, I can't not think about the ADs and the branding during buying behavior. I'll be sharing more learnings in this series ADs ACCESS. FOLLOW TO STAY TUNED :) Share your favorite things about this 'disconnected' Mountain Dew ad campaign in the comments! #marketing #branding #storytelling #advertisements #ads #iconic

Dove is one of the 3 biggest brands in Unilever, selling more than €5 billion in products annually. But yet, they usually don't hire big celebrities for their campaigns. Instead, they showcase common people. Their "Real Beauty" campaign felt more than just an ad It made me think about our era's obsession with perfection, filters, and polished facades. But the truth is, raw authenticity resonates deeper. Why? Because it is honest, and people appreciate the transparency. Sure, big budgets can create stunning campaigns, but nothing beats the authenticity of a real person sharing their experience. That’s the power of UGC. And this is exactly what we are doing at What The Buzz. Showing real people, real stories, real results. Looking for impactful UGC videos for your brand? Reach out to me and I can help you. #UGC #content #marketing

📌Creative storytelling in advertising is key to capturing attention, and this recent ad in The Times of India nailed it! Imagine flipping through the newspaper and coming across a heartfelt plea for a missing son, only to find it cleverly woven into a light-hearted wedding-themed promotion for "SULTAN – The King of Sherwani and Kurta." This advertisement brilliantly merges emotion, humor, and cultural relevance with effective product placement. Here are a few key takeaways: 1. Unique Storytelling: The ad hooks readers by using a familiar love story to set the scene – an emotional appeal with a humorous twist. This shows how brands can captivate audiences without being overly promotional. 2. Humor + Brand Message: A balance of humor and brand messaging can do wonders for brand recall. While we laugh at Majnu’s demands, we don’t miss out on the key message – SULTAN is the go-to place for wedding attire. 3. Cultural Resonance: By referencing well-known cultural elements and addressing practical concerns (like parking availability!), the ad resonates deeply with its target audience, ensuring relevance. 4. Memorable Call-to-Action: A clever way to integrate product offerings while subtly driving inquiries for bulk and corporate sales.This type of ad reminds us that marketing can be more than just product promotion – it can entertain, connect, and inspire action in the most creative ways. Kudos to the team behind this! What are some of the most creative ads you’ve seen recently? #Marketing #Advertising #Storytelling #CreativeStrategy #Branding

IF IT WASN’T CAPTURED, IT PROBABLY DIDN’T HAPPEN! In the world of Marketing and Content Creation; if it wasn’t captured, it probably didn’t happen. That’s why today marks day 6 of me being in Sua Pan, Makgadikgadi EPIC, despite it not being my usual cupp’a tea. I’m here with the Native Events technical team to document a major production milestone. The team erected a 1KM stretch that was used as an exhibition ramp to showcase art in all its forms, and as the PR & Marketing lead, it was my responsibility to control the narrative and get our audience in on celebrating the milestone with us by initiating engagement by capturing and posting teaser content as the ramp was being produced, making the audience wait in anticipation. The Pan is definitely not my adventure of choice: it’s windy, dusty, there are limited resources and everything gets icky with each passing day. I can’t wait to get home 😅 I’m a convenience girl, but I get motivation from representing brands that I GENUINELY BELIEVE IN ✨ It’s easy for me to embody and represent Native Events and Paulman Holdings because both brands align to my personal beliefs! Follow the brands’ journeys across social media platforms to see their adventures unfold. Yours in PR, Tj 🎈 #PR #DigitalMarketing #Marketing #PublicRelations #BrandPositioning #BrandImage #Brands #Branding #MakgadikgadiEPIC

🚀 Transform your brand story into a powerful visual experience with Prajapati Advertising! 🌟 Whether you're looking to amplify your business, create memorable campaigns, or reach the right audience, we’re here to make your vision come to life. 💡 With innovative strategies, creative design, and data-driven solutions, we don’t just advertise — we craft experiences that leave lasting impressions. 🎨 From eye-catching visuals to impactful messages, we make sure your brand stands out in a crowded marketplace. Ready to take your brand to the next level? Let’s make it unforgettable. 🔥 At Prajapati Advertising, we turn ideas into action and dreams into results. Let’s create something amazing together! 💥 📞 Contact us today to get started! #PrajapatiAdvertising #BrandingDoneRight #CreativeCampaigns #ElevateYourBrand #MarketingMagic" #DigitalMarketing #ReachYourAudience #MarketingStrategy #LeadGeneration #BusinessGrowth #AffordableMarketing #PuneAdvertising #LocalMarketing #PuneDigitalMarketing #BusinessBoostPune #Prajapatiadvertising #PrajapatiAdvertising #AutoRickshawAds #BrandingIndia #AffordableAdvertising #CitywideReach #SmallBusinessMarketing #AutorickshawBranding #OutdoorAdvertising #BrandVisibility

🚀 Transform your brand story into a powerful visual experience with Prajapati Advertising! 🌟 Whether you're looking to amplify your business, create memorable campaigns, or reach the right audience, we’re here to make your vision come to life. 💡 With innovative strategies, creative design, and data-driven solutions, we don’t just advertise — we craft experiences that leave lasting impressions. 🎨 From eye-catching visuals to impactful messages, we make sure your brand stands out in a crowded marketplace. Ready to take your brand to the next level? Let’s make it unforgettable. 🔥 At Prajapati Advertising, we turn ideas into action and dreams into results. Let’s create something amazing together! 💥 📞 Contact us today to get started! #PrajapatiAdvertising #BrandingDoneRight #CreativeCampaigns #ElevateYourBrand #MarketingMagic" #DigitalMarketing #ReachYourAudience #MarketingStrategy #LeadGeneration #BusinessGrowth #AffordableMarketing #PuneAdvertising #LocalMarketing #PuneDigitalMarketing #BusinessBoostPune #Prajapatiadvertising #PrajapatiAdvertising #AutoRickshawAds #BrandingIndia #AffordableAdvertising #CitywideReach #SmallBusinessMarketing #AutorickshawBranding #OutdoorAdvertising #BrandVisibility

So, Ammu always asks me, "What do you do exactly?" Well, here’s the thing. This year, I’ve worked with a whole bunch of brands—Aarong, Akij Ceramics, GDIC, Miniso, and many more. But the question remains: what was my role exactly? To answer that properly, I’d probably have to sit down with you and go through each brand, and trust me, that would take a while. It would be a lot of "I did this for one brand, but for another, I did that", and I don’t want to bore you with all those details. So, here’s the simple answer: I’m trying to be a one-person army with knowledge in every area I work in. What do I do? I handle client servicing, strategic planning, media planning, copywriting, SEO, designing, production, concert organizing, and influencer & celebrity management. And it’s not just about knowing these fields, I’ve got hands-on experience and in-depth knowledge in all of them. (Design may be my slight weak spot, but you get the point.) Now, you might ask, “Why not just stick to one thing?” Well, if you ever worked with me, you'd see how efficiently I juggle all these tasks. Every campaign I’ve worked on—whether for local brands or International—required me to play different roles depending on what the project needed. But, is there a downside? Yep! There are days when I feel like my brain might explode from working on so many different brands and tasks. But that’s the price of versatility, right? And there you have it, that’s my wrap-up for 2024. Let’s hope for even bigger things in the year ahead! I hope Ammu gets my JD #Brands #Branding #Agencylife

*80504-80504*  "How can teach Brand's contact number to your audience"? 🤔 We all know how to teach audiences about brand's names, colors, and services. But have you ever considered how to make them remember your contact number?    "Here's a brilliant tactic from Asian Paints for making their contact number unforgettable..." Asian Paints offers a clever solution in their hilarious ad featuring @Ranbir Kapoor & Manoj Pahwa!  Loved how they ended it - both actors repeating the contact number in a catchy way. *80504-80504*  It's a brilliant tactic for brand recall and getting that number stuck in your head!. 😇 As a digital marketer, we can add CTA in our Meta, google, and LinkedIn ads. but this TVC injects their CTA directly into the audience's mind through humor😂 . #marketing #advertising #creative #asianpaints #memorablecontactdetails